...LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused designs. These smartphones were positively received by the market. In addition, HTC jointly launched with Microsoft the Windows Phone 8X by HTC and the...
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...oBrochure More information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not matching...
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...A statement by Cher Wang, Chairman and Peter Chou, President and Chief Executive Officer at HTC Corporation is given below. The statement has been taken from the company's 2010 annual report. It is my great pleasure to witness the sustained growth and market success of HTC Corporation with each and every one of our investors. Sustained expansion in overall business operations and HTC's brand development crowned a year of exceptional growth at HTC. We shipped 24.67 million smartphones in 2010 - the first time in our history where shipment broke through 20 million. This more than doubles our 2009 shipment number and gives HTC a year-on-year growth rate much higher than the sector average. This stellar performance reflects not only strong market growth, but also dedication by all HTC employees and strong recognition from our customers and consumers. Key accomplishments Innovative and agile, HTC continues to pioneer the mobile experience. 2010 was no exception. This year saw the launch of many new models destined to become HTC "classics". British technology magazine t3 named the new HTC desire their "phone of the year". US- based technology news website Cnet.com picked the HTC evo 4G (the world's first 3G/4G android phone) as its "Best phone of Ctia 2010". Our flagship model for 2010, the HTC desire Hd, went further still, setting a new benchmark for other smartphones to follow. desire Hd packs a Qualcomm 1GHz processor, generous 4.3" LCd screen, dolby mobile and srs virtual sound...
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...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better...
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...HTC (High Tech Computer Corporation) 1. Search for a vision, mission statement, and statement of values for your chosen firm. Note that not all organizations publish these statements specifically, so you may need to make inferences from the available information. Relevant information is often available at the firm's website (though it may take some searching) or is contained in its annual reports. You may also interview a manager of the firm or contact Investor Relations. You may also be able to compare the official statement with the business press coverage of the firm. Mission Statement "Our mission is to become the leading supplier of mobile information and communication devices by providing value-added design, world-class manufacturing, and logistic and service capabilities," Peter Chou, President HTC Corporation, said. He continued, "HTC is working hard to establish a high volume manufacturing facility, and it is focusing on wireless capability, strengthening its R & D team, and developing a software team capable of creating world-class consumer and business applications that will enhance the value of our hardware. It is investing in growing engineering capability in GSM, GPRS and CDMA wireless technologies, investing in sophisticated wireless equipment for both manufacturing and engineering, and investing in protocol software and technology licensing." Vision Statement HTC brings brilliance to life through leading innovation in smart mobile device and experience...
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...THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT 2498.TW - Q1 2012 HTC Corp Earnings Conference Call EVENT DATE/TIME: APRIL 24, 2012 / 12:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within...
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...No Me-Too Products? Why Not Me-Too Products! Prepared for Peter Chou CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso To implement and maximize the Me-Too Products strategy, my recommendations are as following: 1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D...
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...HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction cost efficiency, complementarities, lock-in and novelty. It can be seen clearly in the case of HTC: * HTC’s business model actually brings search and transaction cost efficiency. It enables HTC faster and more informed decision making, wider product and service selection, greater economies of scale. This element has contributed to the satisfaction of customer of HTC when they find an excellent products and services in a wide range of smartphones with a reasonable and competitive cost. * Complementarities is also a benefit derived from using EC of HTC because HTC has bundled their and services together to provide more value to customers. For example when buying a HTC smartphone you will also find their after-sale services from HTC. * Lock-in is considered a contributor to the stickness of customers with HTC’s products. * Novelty: On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the world. It’s smartphones and tablets powered...
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...Android: Is Open Source Better for the Masses? Jarrod R. Worlitz ITT Technical Institute, Sylmar Campus EN1420 Abstract This paper makes the argument that Google’s Android Operating System and the open source platform it provides is superior to its major competitor, Apple’s closed source iOS. The focus will be on how the ecosystem of “smartphones” and other mobile devices (such as tablets and phablets) has been impacted by Google, Inc.’s decision to release the Android Operating System as “Open Source Software” (OSS), allowing for a wider adoption of the platform than was achievable by Apple Inc.’s iPhone, whose marketing strategy and decision to is control both hardware and software. The claim will be supported by explaining the superiority of Android in terms of its benefits to manufacturers, consumers, and software developers. Android: Is Open Source is Better for the Masses? One of the fastest growing technologies is mobile computing. This fascinating trend in communication was propelled in large by the introduction of smartphones. Smartphones provide instant access to information and programs only previously available users from a desktop PC. To be clear, there are many other such mobile devices on the market that do not qualify as phones, such as tablets and “phablets” (a hybrid phone and tablet) however their roots can be traced back to two major platforms. These platforms are maintained by some of the largest companies in a competitive market. The two...
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...tag line quietly brilliant, because HTC shouldn’t be quiet about anything it does. HTC makes great smartphones, but has gotten their clock cleaned over the last few years because they navigated around the mobile phone arena like a ship which lost its direction. HTC's new in-your-face marketing strategy is certainly going to help the company increase its market share – but hopefully HTC won’t stop its change in strategy at marketing. Let’s call it like it is, Samsung has run circles around the other smartphone manufacturers - including HTC. Samsung’s intense marketing strategy coupled with great hardware has helped vault the manufacturer into the number one spot. Even with complaints about the Galaxy S IV being too plastic or looking too much like the S III, Samsung is still going to be the manufacturer to knock off the perch. I believe that HTC is in a position to do this, but the company needs to invest in more than just marketing. The manufacturer is at a great starting point with the HTC One. But what it needs to do is make the name One have some meaning. I believe that if HTC beat out the competition by being the best at updating its firmware, that could help its image. Having hardware which is running the newest version of Android is certainly something to promote and would put HTC head and shoulders above the competition, because more likely than not, Google is going to offer a feature or experience that people will want. HTC also needs to work out whatever issues...
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...1.Android - Overview What is Android? Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies. Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their applications should be able to run on different devices powered by Android. The first beta version of the Android Software Development Kit (SDK) was released by Google in 2007 where as the first commercial version, Android 1.0, was released in September 2008. On June 27, 2012, at the Google I/O conference, Google announced the next Android version, 4.1 Jelly Bean. Jelly Bean is an incremental update, with the primary aim of improving the user interface, both in terms of functionality and performance. The source code for Android is available under free and open source software licenses. Google publishes most of the code under the Apache License version 2.0 and the rest, Linux kernel changes, under the GNU General Public License version 2. Why Android ? Features of Android Android is a powerful operating system competing with Apple 4GS and supports great features. Few of them are listed below: Feature | Description | Beautiful UI | Android OS basic screen provides a beautiful and intuitive user interface. | Connectivity | GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, LTE...
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...To whom this may concern, I would like to bring to your attention an issue I have been experiencing with my services with T-Mobile USA, Inc. Starting in June or July of this year, I began to experience a lost of signal on my mobile device, the My Touch Slide 3G. I was on a phone call and the call dropped. When that call dropped, I never received another signal and the phone would display “emergency calls only” followed by “searching” signal. I tried various troubleshooting options and even waited a few days to see if the coverage would recover before I ended up calling T-Mobile customer care. When I called customer care, the representative proceeded to have me perform all the routine troubleshooting options before they decided to send me another My Touch Slide 3G because they could not figure out why the device would not recover a signal. Needless to say, I received the replacement My Touch Slide 3G and the phone worked for a few weeks and then I began to experience the same exact issue. Overall, I was sent a total of 3 different My Touch Slide 3G’s and they all would eventually lose signal permanently. After the 3rd replacement lost signal, I called customer care and they then decided that it is not the phone but that it is the SIM card I was using. I had the same SIM card since joining T-Mobile in 2006. After receiving the new “4G” SIM card, the phone started working. Then a few weeks later, it lost signal again. On 9-9-11I called into customer care again and after much...
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...|Google Android |November 15 | | |2011 | |An operating system for mobile devices such as smartphones and tablet computers. Developed by the Open |Operating System | |Handset Alliance led by Google. | | Table of Contents Introduction 3 About 4 Architecture 7 System Threading 11 CPU Scheduling 12 Process States 14 Memory Management 18 Synchronization Techniques 19 Event Handling 20 Security 21 Networking 22 Evaluation 23 Bibliography 24 Introduction Since its initial launch on the T-Mobile G1 in October of 2008, Google's Android operating system has evolved rapidly, perhaps more rapidly than any other operating system in recent memory, to become one of the most important and prolific smartphone platforms in the market today. The Android OS is the name of the Linux based operating system owned by Google and supported by the Open Handset Alliance. Android is used as an operating system for devices such as cell phones, tablets and netbooks. Google bought the original developer of the software, Android Inc., in 2005. Android's kernel (core of the OS) was derived from Linux but has been modified by Google developers. Android is also open source, which means developers can customize the OS for different phones and applications. This is why different phones may have different looking graphical interfaces and features even though they are running the same OS. Android OS is completely open Taking a speech class and had a chance to...
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...ready-to-eat breakfast cereal industry in 1994 (A) (HBS 9-795-191) ▪ What are the barriers to entry in the RTE cereal industry? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? ▪ What should of the large three competitors do? ▪ How should Kellogg compete with the white-label firms? C.P.: HTC Corp in 2012. (HBS 9-712-423) ▪ Evaluate HTC’s performance to date. What are its competitive assets and liabilities? ▪ Is HTC’s competitive position sustainable? What are the main challenges HTC faces? How do they affect HTC’s competitive position? ▪ Peter Chou and Cher Wang led HTC’s transformation from a small player to a top-five producer of smartphones. What strategic actions would move HTC into the top three? Specifically: How can HTC differentiate its products as more handset manufacturers enter the Android market? Should HTC abandon the tablet market? What should be HTC’s OS strategy? C.P. IBERIA AIRLINES, Redesigning their strategy to meet new challenges (IE - DE1-161-I) ▪ Exhibit 1 shows that from1999 to 2004 the profitability of network airlines have been negative. Why is the profitability of European Airlines so low? ▪ However, Ryanair is earning money. How? ▪ During the last years, Iberia has changed. What is the competitive position of Iberia? ▪ What kind of threat represent the...
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