...Promotion of a Restaurant What types of promotions are “frequency-builders” and how they can be implemented? Prior to making any decisions about what promotion to run, one must first ask how well the customer is known. If a business does not understand the target audience, they will never run the most effective or efficient promotion. If the motivations of the customers are understood, it will be much easier to develop positive marketing programs which are both effective and cost efficient. If a business does not know their customers, it is time that they learn about them. Get to know what triggers their visit. Get to know what they think about the inside, the outside, the employees, and the management. Understand that the entire customer area, as well as the customer-visible areas. Items as small as table tents or table stands, successful color coordination of the seats, the window treatments, the carpet or floor covering, the wall covering, the menu covers, employee uniforms; all of these items have a subconscious effect on the customers, and can impact their decision to return. Items such as the choice of music, even items such as the temperature of the dining area and the smells coming out of the kitchen can intensify the customer experience. Having an excellent training program can be beneficial, great staff can be very effective in bringing customers back repeatedly. It is no surprise that customers return more regularly when they know the staff on a first name basis...
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... relaxed tone. It seems as an introduction stating simple, apparently obvious facts. “So many things seem filled with the intent t be lost that their loss is no disaster”. The second stanza continues with this atmosphere, using the imperative to recommend to the reader to “Accept the fluster” of loosing day-to-day objects and time. She only separates this two concepts with a coma, this suggests to the reader that there is a more profound layer to everything she is talking about. There is repentance towards the loss of time even if she tries to hide it and notice the difference between a recoverable simple object and the loss of time, which is completely unrecoverable. The repetition of the phrase “The art of loosing isn’t hard to master” as if it was a mantra seems as if the writer is trying to convince herself of this, she is trying to keep control, even if the tone is still quite relaxed. The juxtaposition in the first phrase and the last one in the first stanza also has a layer of meaning towards her feelings. It suggests us the thematic of the poem and expresses her feelings towards loss. It seems the writer is trying to “Master” and “control” her feelings, however, they are constantly slipping out of her control and ending in disaster, but she is still trying to convince herself that she is strong enough to handle loss. In the third stanza there is a complete change...
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...Final Exam (Part 2) 8 Oct 2012 Researching a Career Path I chose the Protective Security Specialist (PSS) as my career path choice. I chose the PSS path due to the fact that it was one specific area of my past experience that was lacking and it has positions all over the world through the Worldwide Protective Services (WPS) Program (formally known as the Worldwide Personal Protective Services (WPPS) Program). My initial research began with people I worked with on a Static Security project in a high threat area. I soon found out that there were a few large companies, and projects, that would serve as a starting point. Aegis, DynCorp, Global, Triple Canopy, and US Training Center were the major players in the State Department’s Bureau of Diplomatic Security Program. I spoke with work colleagues that have worked for one, or numerous, of the aforementioned companies. I was mostly interested in the areas of company vision, work beliefs, and compensation plans along with the individuals’ point of view. I then began an internet search of my top 3 picks (Global, Triple Canopy, and US Training Center). I researched news articles of specific incidents, public views, and awarded contracts. Public forum sites, such as SOCNet, provided a valuable resource on how different companies were viewed & operated by, and at, the lower levels. My final task was the research of each of the company’s specific website; focusing on mission statement, focus, and plans for the future. Networking...
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...From a very tender age up until of late, I used to believe in so many things which I had not put to test yet. I was so positive with life, always believing in everything for the mere beauty of how sincere it looked. Sometimes I would simply believe everything because I was told, not considering the fact that anything emanating from a human being can either be the truth or the opposite of the truth-lies. It always caught me by surprise when I would be brought back into reality with the fact that all I had thought to be true was a mere factor of letting things flow in the right direction to please me-but not a reality of the same. Not only did I believe everything I heard but I would also believe that there are people in this world who are stronger than others in each and every single way. I believed that they were stronger in all aspect; emotionally, spiritually, physically and mentally. I believed that even when shaken, my father was the strongest man in the world. I was little boy by then and I did not know that he also was human and that he had a weakness. From the time I was a small boy, I viewed my father as being a hero and a legend at the same time. He was big physically, rich and had the power to do anything. To me, there was no one on this earth like him. I feared him because he was a no nonsense man. He did not entertain any form of failure. These are some of the qualities that made him respected and feared by everyone around him. Even my very own mother feared...
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...foreign nation compliance, one should examine the reasons why an organization has entered into that foreign market. The primary objective is typically profits, a secondary could be expansion, an initiative to become a globally known brand and gain international market share. Once the fundamental question of “why” is answered, the remaining issues, such as foreign government policies, can be addressed as well. So should a company comply or defy? Proponents of both sides of the fence are up in arms and ready to debate their stance. Proponents argue loss of market share if a company decides to leave a potentially new market, especially an international market. And proponents of defying the compliance terms are citing moral and ethical beliefs which make it wrong to comply with a communist government (http://hbswk.hbs.edu/item/5246.html). So who is the victim and who is the winner? I think that both sides are equally at loss as well as gain. If a company decides to leave due to compliance issues, chances are their competitor will step in and dominate that market. It is often difficult for a company to enter into the market as a secondary and gain market share. Foreign investments are both risky and expensive to finance, organizations determined to gain market share should certainly comply with the rules and regulations of the foreign market in which they wish to do business in. On the other hand, do we forego our moral and ethical values simply because we are on foreign...
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...Never Went To Church The loss of a family member can be a hard thing to deal with, and some people get despaired by whether they should start to believe in something - a religion, to help them get through the rough times. This is what Mike Skinner does in the song “Never Went to Church” from 2006, which is dedicated to his late father. Skinner finds help in his father - even though he is not with him anymore. The loss of his father makes him consider the thought of going to church, and at least he decides to take his advice. He is going to hedge his bets by visiting a priest, a rabbi and a protestant clergyman - he is trying to find something to believe in. Skinners loss makes him go through a thousand thoughts about what he has left to remind him of his father. He is afraid that he has lost him ‘for good’ - that he does not have anything at all left. At first he cannot find anything to remind him, but the more he thinks about it, the closer he comes to the conclusion that he actually does have something; himself: “I guess then you did leave me something to remind me of you, every time I interrupt someone like you used to do, if I do something like you, you’ll be on my mind all through because I forgot, you left me behind to remind me of you” (p. 2 ll. 13 - 14). Skinner realizes that he has himself to remind him of his father, because they have some of the same traits and habits. The whole song trough, Skinner sings about how his father was and what he is supposed to...
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...arriving into Sacramento versus Didion’s experiences as a native decedent of Sacramento. Joan Didion’s Sacramento is a very different place compared to Ernesto Galarza’s , for him it’s an immigrant place where Mexican, Yugoslavs, Chinese and many other different cultures come together to make one home. For Joan Didion, Sacramento is a place that with the pas of time and the changes that has come with time, have forced memories to be lost and most importantly identities. Didion highlights the true nature of Californian lifestyle and how with its gradual disappearance more than the past is being lost, but a new generation is also losing an understanding of its true roots, its true history and as a result a loss of knowledge. The loss of knowledge is equivalent to the loss of identity because if one doesn’t know where they came from how one can truly know who they are. Didion talks about her own experiences as a child in Sacramento and adulthood. She compares how much Sacramento has changed since she left. For example, in her essay Didion observes the changes in Sacramento beginning with the introduction of industrialization; she mentions that prior to modernization, Sacramento was nothing but an isolated land mass and with the discovery of gold Sacramento abruptly developed into a town and later on a city. Didion...
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...suicide, or just a symbol of the madness she had fallen in to. I think everyone on this Earth is bound to suffer some heart ache at one time or another. Losing my first love was one of the worst gut wrenching things I ever experienced. I also have some experience in seeing someone erode from stable healthy mental state to a complete and udder mess. Mental stability is a somewhat tenuous thing that I feel society’s take for granted. Here are some of the theories that I agreed with, about Ophelia taking such a tragic turn. 1) She is heart-broken over Hamlet. “The idea that Ophelia is more heart-broken over the loss of her father or more heart-broken over the loss of Hamlet tells you a great deal about her character and what she values.” (Informing Bethany Lutheran College's, 2013) 2) She is heart-broken… over Polonius. “Again, for her not to be deeply affected by the loss of her father is equally unlikely. I don’t care if she’s a lovesick teen, if her father died, she will be distraught over it.” (Informing Bethany Lutheran College's, 2013) 3) She is pregnant. “Some speculate that there are clear signs in the text that Ophelia has lost her maidenhood to Hamlet and is pregnant.” Being a symbol of virtue in this era would definitely be detrimental to her, if this was the case. (Informing Bethany Lutheran College's, 2013) 4) She is torn...
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...we can see that there has been a gradual decrease in profitability, from a 21.51% in 1989 to -1.36% in 1991. We made a table including the 2nd quarters or the last 3 years, and we say that there has been an increase of 1.23% in the commission & other expenses over gross premiums, which is related to the policy as agents get 25 % instead of 7%. While new policies profit increased a 5.9%, the renewal policies decreased the same amount. However, this change has brought as result that of a total of 3900 (including processed within TAT, out TAT and loses) total Renew requests in the 2nd quarter of 1991, there were 926 loses, taking us to 23.74% loses and 23% processed after TAT. As the RUN and RAP method were being emphasized, there was loss of renewals according to the data provided. The RAPs are converted into RUNs in 10 days and then 3-5 days in getting completed. The SCT is less for RERUNs. So we can conclude that RERUNs also takes less time to get completed. Table 2: Volume 2nd Quarter Table 3: Commission Analysis The commission paid to agents for completing a RUN and RERUN is 25% and 7% respectively. They get more money if they complete RUNs and RAPs. This encourages them to prioritize their work by addressing RUNs and RAPs first, which just delays the RERUNs further. Even though renewals did not have the same initial value of new policies but losing renewals still...
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...in the range more likely than the next. Issues 1. Is the lawsuit considered a loss contingency? 2. Will the loss be accrued, and if so for what amount? 3. What disclosures should be made in the company’s financial Statement? Analysis – Issue 1: Is the lawsuit considered a loss contingency? FASB Accounting Standards (ASC) 450-20 provides information on contingencies, covering the definition of a loss contingency as well as providing examples of loss contingencies. Contingencies are described in (ASC) 450-20-20 as follows: Contingency: An existing condition, situation, or set of circumstances involving uncertainty as to possible gain (gain contingency) or loss (loss contingency) to an entity that will ultimately be resolved when one or more future events occur or fail to occur. As can be seen the company has an existing situation (lawsuit) involving uncertainty (estimated range of $1-3 million in damages) which could make it considered a contingency. FASB goes on to describe loss contingency as a “set of circumstances involving uncertainty as to possible loss”, making this a loss contingency. FASB Accounting Standards Codification (ASC) 450-20 provides examples of different types of loss contingencies in par. 05-10 05-10 The following are examples of loss contingencies that are discussed in this subtopic. a. Injury or damage caused by products sold b. Risk of loss or damage of property by fire, explosion, or other hazards c. Actual or possible...
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...personal interpretation, discuss the distinctive features of the text that allow it to be valued by a contemporary audience. You will need to refer to other sections of your text to validate your discussion. Good morning teachers and classmates, the dramatic reading I will be doing today is of Gwen Harwood’s Poem, “Mother Who Gave Me Life” <Read “Mother Who Gave Me Life” (MWGML)> Throughout this poem I think Gwen Harwood explores a universal theme of loss as a distinctive feature throughout her poems, in particular loss of loved ones, which can be valued by contemporary audiences today due to it being an issue that is faced by everybody in their life at some point. When a loved one is no longer part of an individual’s life, one may experience grief and as a result realise the role and importance of that loved one. From my perspective, Harwood presents the concept of loss of loved ones through MWGML with the euphemism “You left the world so”, which highlights that her mother was not only a loss to her life but also a loss to the world, suggesting that she had great value and respect for her mother. There is a similar significance placed on her mother’s life that is stressed with the use of alliteration in “lived nearly thirty thousand days”. This presents the idea that she lived daily as a mother contributing to the lives of her children. Harwood also introduces a cloth motif in her poem, through the line “when she died she was folding a little towel” to highlight the importance...
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...Situation analysis: Global X Games flopped in its endeavors losing ESPN over $30 million dollars. ESPN saw this big chunk of money going down the drain and decided to call it a loss and canceled all future stops in the Global X Games. ESPN released an announcement saying that instead of going forward with Global X they will be focusing on the two domestic X Games. Unfortunately, this means staff layoffs, disappointed athletes, and bad press all due to a bad business plan. ESPN was trying to pull off a seven year plan in just three. Overlooking this caused not enough time to sell the events as they should have been sold. ESPN had a great product and they put on events that the crowds loved, but they expected too much too fast. Trying to sell an event like Global X on an international level takes more time than they gave themselves. Marketer’s Dilemma: Taking into consideration of the loss of $30 million, what is the best option for ESPN to move forward in making the best decision-to cut or not to cut- the Global X Games? Alternative 1: Cancel all future Global X Games and focus on what has worked on the past. Concentrate on selling the domestic X Games. Alternative 2: Re-evaluate the long term business plan of Global X to create a realistic plan that gives the Global X Games time to sell and market itself. This would involve pushing the event to later dates allowing the new business plan to be made and implemented. Alternative 3: Instead of all together canceling the games...
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...To construct an image is to confer importance. Discuss The construction of “one flew over the cuckoo’s nest” is done so in a manner that looks to confer importance to not only its general community, by society as a whole. This importance is constructed by the use of several techniques such as symbolism, colour and conflict. Instances such as nurse ratchets introduction, and the ward patient’s unofficial fishing trip are scenes where these techniques are at their most prominent. Nurse ratchets entry onto the ward floor that Mcmurphy has been assigned too has great importance in developing her character. Her walk down the corridor, through the barred and locked door, with a red light positioned above it (which is often seen with many persons entrance) is a method of conferring importance to the imminent threat that the actor going through the door poses to the freedom of the patients. Symbolism of the colour red which is, in western society a classic ‘warning’ signal or ‘danger’ is used to show the imminent threat that Nurse ratchet poses too the protagonist, Mcmurphy. Likewise, the red light is shown in Mcmurphy’s entrance to symbolize his inherent nature to ‘disband’ and rattle the establishment. The viewer can tell that his presence in this institution has little chance of being beneficial to the proprietors. The camera shot used for nurse Ratchets entrance confers again the importance that she poses to the patients, or in particular Mchmurphy and his freedom. And again...
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...Evaluating Business Communication Aniushka Caraballo Reimondez BCOM/230 May 16, 2011 Jennica Moore Evaluating Business Communication For this evaluation I choose the financial report of JJJ Company and after reviewing the report a can conclude that when it comes to the transmission of the message, this report conveys a clear message: do not acquire JJJ Company, the report was clear and to the point. Because of the nature of the information presented (graphics and numbers) I do not consider that any other type of communication would had been as effective as a financial report; a memo can provide information regarding why not to move forward with the acquisition, however the level of detail and the use of graphics is not found in the memo, the same would go with an email or a letter, that is way I think that the financial report was the right choice to present this information. Being the audience the CEO of the company, he require facts represented by numbers and graphics, however they need to be presented in a clear matter so the information can be understood clearly and any questions that the CEO might have are answered; this report presented simple yet clear facts on why not to move with the acquisition, and using the information presented the CEO should be able to move make a conscience decision regarding the acquisition. In order to improve this report I consider that the wording should be review, although the financial report is clear I would make sure to avoid...
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...Merely based on dubious and unfounded assumptions,the author recommendations that the company should shift from deconcentrated operation to concentrated operation.In order to support the conclusion,the author cites the fact that since the company located in one location,there is a decline in revenue.In addition, the author emphasizes the merits of concentrated in one location.This argument seems to be plausible at first glance.However,as discussed below,closer scrutiny of the argument reveals that it accomplishes little toward supporting the recommendation. To begin with,the author fails to establish a casual relationship between increasing in revenue and concentration in one location.It is entirely possible that the growth in income is attributed to the effective advertisement,successful management,decline in rent.It is also possible that he company capitalized advanced scientific technology,making the employee more efficient ,cutting costs and thus increasing the income.The mere fact that just because one event(increasing in revenue ) follows another(concentration in one location) is insufficient to substantiate the conclude that the first event caused the second.Without compelling evidence to support the casual connection between two events,the author's recommendation is not worthy consideration. Even if the fact that increasing in revenue has been caused by the located in one location does not suggests that concentration does not have negative impacts on company.No evidence...
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