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Mkt421 Wk3

In: Business and Management

Submitted By saworthy
Words 1150
Pages 5
Kudler Fine Foods Virtual Organization Marketing research is imperative for any firm to be successful in the industry in which they operate. Detailed analysis of the industry and market that a company competes in can provide the business with useful information that can help direct the company in the proper direction by fine-tuning some of the company decisions for implementing a successful marketing plan (Perreault, Cannon, & McCarthy, 2011). Developing a marketing plan will involve the market researchers and management improving or implementing a marketing mix for their customers and targeting a segment of the industry and market that want to capture. Kudler Fine Foods is an excellent example of a company that should focus on improving their company’s customer base and expanding customer awareness about the company. Marketing research is vital in this company’s success and longevity in the food industry that they compete in. With such a wide variety of chooses that the customers in the food industry have to choice from, this upscale specialty food store will need the information for marketing research to help determine the next steps that this business should take. Marketing research can also help decide what edge the firm needs to take to remain competitive in their market. This discussion will identify the areas where additional marketing research is needed for Kudler Fine Foods, analyze the importance of competitive intelligence as well as analyze information regarding the development of Kudler Fine Foods’ marketing strategy and tactics.
Additional Market Research

Kudler Fine Foods has an excellent business concept to provide organic and non-organic foods as well as wine, meats, and cheese to the customers. The company’s website stands out and has compliments the idea and feel of the upscale business the firm is trying to promote. However, additional

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