Mtv Case Study

In: Social Issues

Submitted By maulikgoswami
Words 330
Pages 2
Answers of chapter 1
1. What is meant by the globalization of human capital? Is this inevitable as firms increase their global operations?
The globalization of human capital refers to the fact that employees are now being spread out across world by their employers. With them they take their manual skilled labor, knowledge, experiences and beliefs. As more and more companies expand and become global companies it is inevitable that they will send good qualified workers to oversee the operations overseas
2. How does this case illustrate the threats and opportunities facing global companies in developing their strategies?
The threat facing Apple was the negative image it had after President Obama’s inquiry on outsourced jobs. This gave the perception that Apple did not care about their customers or their country. It also gives the perception of greed which a global company can face. The opportunity for Apple was being able to produce their product at a lower cost and making more profit. The break down in the case study was that it cost a total of $179 to produce an IPhone and it retailed at $500 leaving a profit of $321. This would mean more profit for the global company
3. Comment on the Apple executive’s assertion that the company’s only obligation is making the best product possible: “We don’t have an obligation to solve America’s problems.”
Although, it seems harsh and cruel I agree with this statement. He is an executive and represents his firm. Since this is a for-profit business that produces goods, his main concern is to make the best product for his consumers and the most profit he can. In order to do so, his company must develop quality products at lower cost. If on the other hand, Apple were a political company and or a non-profit organization then he would have an obligation to some extent.
4. Who are the stakeholders in this situation and what, if…...

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