...Marketing Pitch When launching a new product within a marketspace it is important to define not only the product, but also the target audience for that product. This market needs to be researched, understood, and then targeted to gain an understanding and feedback on how the product would be received by the consumers. In this paper, we will take a detailed look at a target market for the product that I intend to produce, and how it will appeal to the consumer market. In addition, we will look at the characteristics of the target market, and those specific things that will be important in defining the go to market strategy for my new product. Finally, I will also make recommendations on the best methods of conducting my research, and how these will lead to steps that will allow me to bring the product from concept to commercialization. Target Market When looking at the target market for this new product, I am going to be looking at multiple factors. I need to define the problem I am going to solve, look at current information available around the problem that I am trying to solve, find data to support the resolution I am after, transform that raw data into something that makes sense, and then move forward with solving for the problem. The first step in this process is often the most important. By defining the problem, a lot of times this leads to a solution by leading to features that the new product needs, who would be interested in the product, etc. With the new product...
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...Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers. • This student will first define and analyze what is marketing: marketing is the process of building profitable customer relationships by creating value for customers and capturing value in return. Understanding the marketplace and customer needs are vital in creating the right mix that a company needs to attract its core customers. There are five core marketplace concepts: 1. Needs, wants, and demands, 2. Market offerings (products, services, and experiences), 3. Value and satisfaction, 4. Exchanges and relationships 5. Markets. • Needs include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. (Kotler, Armstrong. p.6. 2015) • Wants are the form human needs take as they are shaped by culture and individual personality. Demands are wants backed by buying power. Marketing offering includes combinations of products...
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... * Loss of support from Shareholders The issues stated above indicate how HTC has conducted inefficient marketing strategies. HTC’s marketing budgets grew by 78.75% in 2010 from 2009, this has helped their global market share grow by approximately 129%. In addition, the variation of operating systems HTC provides to must be addressed as precedent from competing companies have proven success in exclusivity of utilizing one OS. The various networks offered from the HTC devices has pushed them to also open multiple research and development centers which has substantially increased their selling and marketing costs by 139.43%. The research and development centers has pushed HTC to become an innovator, by releasing the newest technologies; their decision to reject the ‘me-too’ strategy has created huge opportunity costs for them. Each dollars of equity is supported by $2548 of assets, which generated a correlating $1440 in sales, which generated a net profit margin of 14.37% Analysis Branding Strategies Aside from the “Quietly Brilliant” advertising campaign, HTC has yet to really Brand themselves effectively. This is most likely stemming from HTC’s ODM history where they never had to market their products. This is seen as a weakness since there are so many competitors in the smartphone industry with histories of successful branding. Exhibit 4 highlights the marketing and selling...
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...THE NEW ITALIAN PATENT BOX: FIRST EVALUATION AND COMPATIBILITY ISSUES WITH THE OECD INDICATIONS Author: Luca Marco Pappalardo Summary: 1. The new Italian Patent Box: a brief overview. - 2. Eligible assets. - 3. Eligibility requirements and determination of the relevant income: the nexus approach. - 3.1 Nexus approach and trademarks: what went wrong? - 3.2 Looking at the issue from a comparative perspective - 4. - Conclusions. 1. The 2015 Italian Stability Law, Article 1, subsections from 37 to 45, introduces an optional taxation regime for income produced by intangible assets, known as ‘Patent Box’. The regime has been subsequently modified by Article 5 of the Law Decree n. 3 of 24 January 2015. The regime allows taxpayers to exclude from their tax base a percentage of the income derived from certain intangible assets. According to the Stability Law, individual and collective entrepreneurs as well may choose to benefit from this regime, including foreign entrepreneurs having a permanent establishment in Italy and being resident in a state that has both a double tax agreement with Italy and undertakes an effective exchange of information. The election of the regime cannot be revoked and lasts for five fiscal years. The income that benefits from the exemption may originate from: 1) direct use of the intangible assets by the taxpayer; 2) allowance of use of the intangible assets given by the taxpayer to third parties; 3) transfer of ownership of the relevant assets...
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...Critically evaluate the product life-cycle concept. Examine potential problems with the concept. Is it a useful marketing-planning tool? And why? The life of a product has many points of similarity with the human life cycle; the product is born, grows, attains dynamic maturity, and then enters its declining years. According to Arch Patton that is what the product life-cycle concept is. The product life-cycle is a business concept that is important in marketing and it is used as a tool to analyze the demand at the industry level. The theory of the product life-cycle was introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence. The product can go through four possible stages. Not all products make it to the final stage, some may continue to grow and some may fail. That may be so because it depends on many factors such as the products themselves, technological changes, market acceptance, economic factors and others. The first stage or the introduction as it is called, this is when research has been done, and product has been developed and launched in the market. The product may fail or be successful, it depend on the consumers and their preference. A benefit of this stage, it may be a unique product and may have minimal competition. The company will have to invest a lot of money and being a new product, the company’s profits may...
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...e 2/4/2014 | 1 Comparative Country Studies (CCS) BSc IB - EBB686A05 International Business Lecturers: Henk Ritsema, coordinator Abdul Erumban Huib Stek 2/4/2014 | 2 Overview › › › › Introduction Course format Course plan Literature / Individual assignment › About Comparing Countries 1 2/4/2014 | 3 Introduction › The goals of this course are: 1. To develop and apply analytical skills to understand socio-economic differences between countries; 2. To assess how these differences impact the climate for doing business across countries. Theory and Application 2/4/2014 | 4 Course format › Tutorials (with student teams): • Theory tutorials (TT) • Application tutorials (AT) › Combining theory with application country Factbook • • • • Tools/Methods Application of tools Comparative analysis Recommendation › Industry perspective 2 2/4/2014 | 5 Assignments and Grading/Feedback › Team assignments (70%) & Individual assignment (30%) › Team assignments: • Paper on / synopsis of materials of Theory tutorials (30%) • Factbook grade (40%) › All assignments: minimum of 5 › Overall: minimum of 5.5 › Participation / performance as presenters, reviewers or chair (+/- 1 grade point on team assignments) › Are you allowed to take this course? Propaedeutics or positive BSA › Passing 2nd year courses but failing 1st year courses leads to removal from the program 2/4/2014 | 6 First Application tutorial (starting tomorrow) › Each team...
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...TUI University Paul A. Krasulski Module 1 SLP: Segmentation, Targeting and Positioning SLP Branded Product: Apple iPhone 4S MKT 501: Strategic Marketing Dr. Francisca Nkadi July 23, 2012 Abstract Purpose: the purpose of this paper is to identify a branded product or service to be examined through the session; examining elements of consumer behavior as they relate to market segmentation, targeting, and positioning for it. This paper, and subsequent papers, will lead to a SWOT marketing analysis of the chosen branded product. Methodology/approach: the branded product for this paper will be Apple’s iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE...
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...STOYKO STOEV, S2874075 XIAOMI: FUTURE INTERNATIONAL AND DOMESTIC GROWTH CASE STUDY REPORT STOYKO STOEV, S2874075 INTRODUCTION Xiaomi, co-founded by Lei Jun – a computer science graduate, and Lin Bin – formerly in charge of Google’s Chinese operations, has gone from a start-up to the third largest handset maker worldwide, only behind Apple and Samsung, in less than five years. This report has as a purpose to outline a prediction about the company’s future and is limited to projected growth of Xiaomi in both Chinese and international market, and reasons for the probable success it would have. INTERNATIONAL EXPANSION AND GROWTH Currently, Xiaomi only operates in Asia and is predominantly sold in China, but has revealed plans to expand to other markets in the near future. Chances of success in them are rather high and, moreover, the organisation can further solidify its position in China and increase smartphone sales not just internationally, but also domestically. The foreign locations in which Xiaomi is most likely to prosper are countries with developing economies such as Brazil, Mexico, Russia, Turkey, India, and Southeast Asia and the reasons for the possible prosperity are the developed methods and the reputation of the company. GOOD QUALITY AND AFFORDABILITY Until recently, it was widely believed that direct proportionality existed between quality and price and neither can be low or high at the expense of the other; Xiaomi, however, describes its goal...
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...profit and revenues in 2012. This growth came primarily from the sales increase of iPhone and iPads, while Mac computers contributed 7% increase of sales from the same period. The only decline was in iPod sales, decreasing 15% from the second quarter of 2011. [pic] Figure 3.1 Apple’s Net Sales by Operating Segment, Net Sales by Product, Unit Sales by Product, 2009-2011 (in millions) Source: Apply Inc. (2011) Not only the decline in iPod sales, the company also faced a serious competitive threat from the competitors, especially in the smartphone market. It is the growth in iPhone sales that sustain the company’s financial performance, by contributing $47.2 billion of total $108.1 billion revenue in 2011. The second largest contributor was iPad with sales more than $20.4 billion. Knowing the importance of smartphone market, Apple was forced to compete with its great competitors such as Samsung and Google. Samsung managed to leapfrog over Apple to become the largest seller of smartphones in 2011 and early 2012 by introducing Galaxy and other models that utilized Google’s Android operating system to beat Apple’s OS and other iPhone’s key features. Therefore, Android became the most widely used operating system platform for smartphones in Unites States with 50.9% share of market. Google also introduced its first hardware, Nexus 7 tablet computer in June 2012, followed by Dell, HP and other computer manufacturers to compete against iPad. Table 3.1 The Top Five...
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...TRIMESTER III S.No. | Code No. | Title of the Course | 1. | HMPRBA 301 | Strategic Management | 2. | HMPRBA 302 | Entrepreneurship Development | 3. | HMPRBA 303 | Corporate Governance | 4. | HMPRBA 304 | Management of Public & Private Participation | 5. | HMPRBA 305 | Marketing Research | 6. | HMPRBA 306 | Financial Management | 7. | HMPRBA 307 | Operations & Supply Chain Management | 8. | HMPRBA 308 | Innovation Management | 9. | HMPRBA 309 | Current Business Affairs & Soft Skills | 10. | HMPRBA 310 | Minor Project (8 weeks) & Viva - Voce | HMPRBA-301: Strategic Management The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry. UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives. UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porter’s Five Forces Model, SWOT Analysis and VRIO framework. UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive - advantage for a firm - Strategy versus tactics...
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............................. 2 Argentinean Business Software Market .......................................................................... 3 The Argentinean business software market is a growing market. ............................... 4 Business Software suppliers present in the market .......................................................... 5 HR Crisis in the Argentinean Business Software sector ......................................... 5 List of Argentinean Business Software developers: ................................................. 6 Conclusion ........................................................................................................................ 7 References ......................................................................................................................... 7 Introduction Business software is one of the fastest growing economic activities in Argentina so far this decade, especially after the devaluation of their Argentinean peso in 2002. Thanks to the economic recovery and export of services and products, favored by the exchange rate, the field of information technologies (IT) took advantage of the quality of its workers and professionals and consolidated their position as one of the areas of dynamism. Enterprise Resource Planning The ERP is a system that seeks to satisfy the demands of management, based on the concept of a solution that allows companies to...
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...Snapdeal CONTENTS 1. INTRODUCTION 4 2. MISSION STATEMENT 4 3. FOUNDER 5 4. PRODUCT RANGE 6 5. OBJECTIVE 7 6. CURRENT SENARIO 7 7. EVOULUTION OF SNAPDEAL 8 8. CORPORATE STRATEGY 9 9. TIME LINE 11 10. MARKETING STRATEGY 13 11. SWOT ANALYSIS 14 12. VALUE POOSITION 16 13. COMPETTION 17 14. BUSINESS MODEL 18 15. REVENUE MODEL ...
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...1.0 Executive Summary Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales...
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...and uses a qualitative research approach. LIQUOR PROHIBITION ACT: THE CASE OF GUJARAT Focus on Public Policy & Marketing Rahul|Edwick|Vishnu IRMA PRM 35 About the Authors Edwick P. Bilung P35027 PRM 35 Institute or Rural Management, Anand. Contact: p35027@irma.ac.in Rahul Singh P35170 PRM 35 Institute or Rural Management, Anand. Contact: p35170@irma.ac.in Vishnu Vijayan P35106 PRM 35 Institute or Rural Management, Anand. Contact: p35106@irma.ac.in Table of Contents Introduction ...................................................................................................................... 4 The Prohibition Act .................................................................................................................... 5 Background ................................................................................................................................ 6 Objective & Scope ............................................................................................................ 7 Objective of the study ............................................................................................................... 7 Scope of the study ..................................................................................................................... 7 Methodology ................................................................................................................
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...Innovation And Organization Structure 1 Report on Innovation & Organization Structure With case study on Google Inc. Ltd. Prepared By:Akash Tripathy (MS12A005) Deepti Agrawal (MS12A031) Nanda KumarA(MS12A044) Ravinder Reddy(MS12A063) Shine Nagpal (MS12A083) Sunaek Sivadas Vishesh Kumar Agarwal(MS12A103) Innovation And Organization Structure 2 TABLE OF CONTENTS Introduction…………………………………………………………………………………….3 Innovation a. What is Innovation? ……………………………………………………………..........4 b. What are the different types of innovation possible in the organization?....................5 Organization Structure a. What is Organization Structure?.................................................................................9 b. Role of Organizational structure in Innovation…………………………….….……..9 c. The nine common characteristics of innovative organization……………….….…...9 Innovation in Organization a. Examples of Organization promoting Innovation…………………………....…......10 b. Common practices found among organizations fostering innovation………………12 c. Ways to Find Innovation at an Organization………………………………….……..12 d. Processes at organization to drive Innovation ……………………………….……..13 Case study of an Organization- Google a. Organization structure of Google……………………………………………………14 b. Google’s organization chart…………………………………………………..….….19 c. Products of Google……………………………………………………………….….20 d. Advertising services of Google………………………………….…………….…….21 e. Communication and publishing tools of Google………………...
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