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Nexus 7 Marketing Plan

In: Business and Management

Submitted By daveecho
Words 4658
Pages 19
Nexus 7 Tablet Marketing Plan

Marketing Management

1.0 Executive Summary
There has never been a tablet on the market that can compete with the iPad, let alone take market share away from Apple, until now. The Nexus 7 provides uncanny performance, at a price that will leave consumers asking “how can they do this and still make money?” Leveraging the proven performance of electronics company Asus and the ingenuity of Google, consumers will get the most bang for their buck. The two powerhouse companies will build on the foundation of 7.1 inch tablets and take them to the next level. Unnecessary and low use features will be removed driving down end user cost. Lower cost and popular feature availability, as well as the backing of Google will be an instant attention getting for consumers.
Initial whispers of the Nexus will be floated out roughly a year before intended release to start conversation amid consumers. As the date draws closer, social media (blogs/review/previews) will be used to drum up additional attention. In the quarter leading up to release, TV commercials and magazine ads will kick into high gear to complete the frenzy generation for the “iPad killer.” Upon initial release, advertising will slow down long enough to show how the Nexus is taking the 7 inch tablet market by storm.
2.0 Situation Analysis
The Nexus is the new face in the tablet market and faces an uphill battle as it competes against well-known and proven products like the Kindle Fire. It must set itself apart from the competition more in the area of price point. Once set aside from the more expensive competition, consumers can see the benefits gained by choosing the Nexus over a simply ‘cheap’ tablet. There are several macro-environmental elements that need to be considered like income, demographics and available technologies. The Nexus will not look to target high…...

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