...heart diseases are caused by fatty material, such as saturated fat and trans-fat. The fatty material is made the vessel lumen became narrow. The blood pressure of coronary vessel increased (David et. al., 2012). The aging of blood vessel is loss the elastic and became hard and thick. It is caused not enough blood supply to the heart. Omega-3 is a type of polyunsaturated fatty acid. It is included alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). World Health Organization suggested that 1-2 servings of fish per week and a serving need to provide 200-500 mg of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) (Anon, 2014b). Omega-3 can control many of...
Words: 2247 - Pages: 9
...Santana León Universidad Carlos III Madrid 8.11.2013 2013 Charlotte Bussmann Pablo Medina Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Table of Contents 1. Introduction 2 1.1. Presentation of the Problem 2 1.1.1. Focus of our Study 2 1.2. Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 – Purposes of Mixed Methods Research. 18 Appendix 4 – Hypothetical Laddering Interview + MEC 19 Appendix 5 – The Questionnaire Design. 20 Bibliography 32 1. ------------------------------------------------- Introduction Consumers increasingly believe that what they eat directly affects their state of health (Mollet and Rowland, 2002). Foods are no longer intended to only satisfy hunger and provide...
Words: 8078 - Pages: 33
...Depression Treatment: The Natural Way There is a lot of controversy about appropriate treatments for depression. Today antidepressants are among the most prescribed medications in the world. Despite their popularity, research has suggested that antidepressant medications may not be as successful as people had imagined in counteracting depression (Johnson & Kirsch, 2008, p. 1). Extensive research and studies show that natural remedies are better than antidepressants for treating depression because there are fewer side effects, more health benefits and according to most studies, antidepressants are no more effective than placebos. Although there are many natural remedies for treating the symptoms of depression, this paper will focus on St. John’s Wort, omega-3 fatty acids, SAM-e and exercise. These four natural remedies are the most widely used and studied alternatives to treating depression. Side Effects According to Dr. Hyla Cass (2007) and a study done in 1998, prescription medication puts more than one million people in the hospital every year. The study also states that prescription medication kills more than one hundred thousand people per year. Doctor Cass (2007) states that there are almost no deaths from herbal use and that the side effects from herbs are usually mild. One report says that for every one million people prescribed antidepressants in a year, 30.1 of them will die from an overdose. Doctor Cass (2007) quotes Norman Farnsworth, Ph.D., (as cited in Cass...
Words: 2064 - Pages: 9
...| 4/4/2011 | | Nicole Lange Topic Paper SPEA H316 April 4, 2011 The Effects of Methyl Mercury in Fish Living Organisms, such as Fish, have the capacity to methylate mercury compounds present in pollution. Mercury is most commonly found in industrial waste, mine tailings, agricultural drain water impoundments, and atmospheric disposition from electrical power. The effects of methyl mercury found in fish have more negative than positive effects on our diet and environment. With the growing pollution in our City Rivers and other areas mercury found in fish is becoming more of an anomaly. With many studies it has been proven that the effects of methyl mercury can be devastating in certain situations and in others has somewhat of a positive outcome, however the positives are not from in taking methyl mercury, the only benefits are from eating the proper servings suggested by the American Heart Association. With my research on whether you should cut back in consuming fish because of the contaminates they may carry have been based more on emotion than fact. However, I have found many useful facts that have left me with the conclusion that living aquatic organisms, such as fish, hold great nutrition when measured in appropriate servings for your diet. Even with the threat of methyl mercury in fish it still is a part of a healthy diet. Fish and other aquatic organisms are the major sources of healthful long-chain omega-3 fats and are also filled with other nutrients...
Words: 1430 - Pages: 6
...immediately a fish is caught it loses its natural resistance to attack by microorganism and also start to undergo both physical and chemical changes that in return bring changes in appearance, taste, smell and texture. During fish spoilage there is a breakdown of various components and formation of new compounds. This new compounds are responsible for changes in odour, flavour and texture of the fish. Fish lipids contain omega − 3 polyunsaturated fatty acid (PUFA), especially Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA). These fatty acids play a vital role in human nutrition, disease prevention, and health promotion. Long chain omega − 3 PUFAs cannot be synthesized by humans and must be obtained through the diet. Scientific data indicate that the consumption of fish oil containing omega − 3 PUFAs reduces the risk of coronary heart disease, decreases mild hypertension, prevents certain cardiac arrhythmias and sudden death, lowers the incidence of diabetes, and appears to alleviate symptoms of rheumatoid arthritis. Besides, it appears that omega − 3...
Words: 8750 - Pages: 35
...Running Head: Analytical Research Paper Analytical Research Paper Westwood College Casey Harris- Armstrong May 10, 2012 In the society today, there are so many things that can affect the economy and it can cause an increase or decrease in revenue. The recent research that was found was interesting, especially finding out the economic issue with the many foods that we intake into our bodies and how it can affect this society. In for date and numbers in the recent study of the United States there had to be a survey that implemented the Census data, food imports which showed how the numbers has doubled in this country from 1997 to 2008. Over 60 percent of imported food comes from developing nations, such as Mexico and China (Economic in Crisis 2012). As we know China is one of the largest countries that imports just about anything. The United States has this relationship with China in order to keep our country in business. The United States imported over 3 billion pounds of meat in 2008 alone, with seafood being the primary item. This is important because improperly produced and consumed meat is the largest cause of food borne illness. The massive amount of imported food coming to America, the FDA only has the resources to inspect less than 2 percent. The given numbers listed has been a major problem, because many nations have less food safety regulations than the United States (Economic in Crisis 2012). The $1.4 billion...
Words: 1034 - Pages: 5
...retention procedures 13 Styles and attributes needed for leadership 27 Trait theory and behavioral theory 27 Acme and Omega Case Study Application 30 The leadership and management style 31 A comparison of leadership and management style 31 The application of leadership and management style in Acme and Omega case 33 Leadership styles in different situations 35 Blake and Mouton’s managerial style 35 LPC contingency theory: different leaders for different situation 38 Situational leadership theory: leaders should adapt to situation 42 The suggestion improvement for Acme and Omega leadership styles 45 Motivation theories and the application 46 Alderfer’s ERG Theory of Motivation 46 Mcgregor’s Theory X and Theory Y 47 Expectancy Theory 49 The application of motivation theories on Acme and Omega case 52 Working effectively in a team 55 References 56 Appendix: Acme and Omega Case Study 59 Introduction The assignment focuses on the recruitment, selection and development of individuals and teams. The employee recruitment and selection practical excises is used for the objectives of the course is to develop the learner’s skills in employee recruitment, selection and retention. The assignment will inform the results from the recruitment. Next chapter of this assignment is the development of leadership style. The application of Acme and Omega Case Study (shown on appendix) on the different leadership theories will be shown to help the understanding about the...
Words: 12047 - Pages: 49
.............ii Acknowledgement …………………………………………………………………..…iii Table of Content ……………………………………………………………………….iv List of Figures ………………………………….………………………………............v List of Appendices ……………………………………………………………………..vi CHAPTER I. THE PROBLEM AND IT’S SCOPE RATIONALE………………………………………………………………..2 STATEMENT OF THE PROBLEM ………………………………….. STATEMENT OF HYPOTHESIS …………………………………….. SIGNIFICANCE OF THE STUDY…………………………………. SCOPE AND DELIMITATION…………………………………… DEFINITION OF TERMS……………………………………….. THERITICAL FRAMEWORK……….…………………………10 – 14 REVIEW OF RELATED LITERATURES………………………. REVIEW OF RELATED STUDIES…………………………….. METHODOLOGY …………………………………...……..19 Research Design ……………….…………………………………...…....19 Research Environment…………………………………...…...19 Research Respondent ……………………………………….......20 Research Instrument ………………………………………..…...20 Sampling Technique……………………...……20 Data Gathering Procedure ………………… Statistical Treatment of Data…………………..……….…….21 Definition of Terms ………………………….……..…....22 – 23 ORGANIZATION OF THE STUDY ………………… Questionnaire…………………………………………………......24 - 26 CHAPTER I The Problem And Its Scope Rationale The purpose of this study is to examine relationships between nutrition and how it affects student success in school. Nutrition from food is critical for both physical and mental function and growth. National guidelines exist which regulate what constitutes adequate nutrition to support the body, and...
Words: 5114 - Pages: 21
...of Contents 1. Introduction 2. A Definition of ‘Celebrity’ 3. Celebrities as Spokespersons 4. Source Credibility and Attractiveness 5. The Match-up Hypothesis 6. The Meaning Transfer Model 7. Multiple Brand and Celebrity Endorsement 8. Conclusion Table of Figures Figure 1: Catherine Zeta-Jones endorsing the brand ‘Elizabeth Arden’ Figure 2: Successful and unsuccessful celebrity endorsements Figure 3: Meaning transfer in the endorsement process Figure 4: Brands endorsed by top model and actress Milla Jovovich Figure 5: Celebrities endorsing the luxury brand ‘Omega’ 2 Introduction The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry (Daneshvary and Schwer 2000, Kambitsis et al. 2002). Female athlete Venus Williams, tennis player and Wimbledon championship winner in 2002, for example, has signed a five-year $40 million contract with sportswear manufacturer Reebok International Inc.1 Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public (Ohanian 1991). The underlying question is, if and how the lively interest of the public in ‘the rich and famous’ can be effectively used by companies to promote their brands and consequently increase revenues. As a first step to answer this question, this paper will examine the relationship between celebrity endorsements...
Words: 3216 - Pages: 13
...Introduction: Advertising & Gender The adverts are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from fantasies and anxieties (Craig 1997). Advertising can also be defined as a paid for mass-media communication, and a means of managing and controlling the consumer markets at the least cost (Brierley 1995). It is clear that advertisers seem quite willing to manipulate these fantasies and exploit our gender identities to sell products. Gender is a social construct, a dichotomy that exists in all societies (Costa, 1994). It is used to describe the socially constructed differences between men and women, referring not only to individual identity and personality, but also at the symbolic level, to cultural ideals and stereotypes of masculinity and femininity and, at the structural level, to the sexual division of labour in institutions and organisations (Online Dictionary of the Social Sciences). The definition of gender encompasses a great deal. Temperament, abilities and skills, activities and behaviours, ideal types and accepted and unacceptable deviations from the ideal, sensuality and culture based essence of what it means to be male or female, are all part of the gender constructs of a given society. Therefore, marketers perform their activities differently when their targets are male than they do when the targets are female, and consumers’ responses often differ on the basis of gender. Sales...
Words: 3144 - Pages: 13
...A Report On “RESEARCH METHODS IN COMPUTER SCIENCE” Submitted by Nitish Ashok Shinde (5210) ME Comp- I 2nd shift Introduction Computer Science has proved its importance in various domains of science like natural sciences, social sciences, humanities and cultural science [1]. Computer science (CS) characterized as an empirical discipline, in which each new program can be seen as an experiment, the structure and behavior of which can be studied [2]. The term Information and Communication Technology (ICT) is analogous to Information Technology, but it stresses more on role of technologies like telecommunications, computers, software's, etc, which enable users to access, store, and manipulate information [3]. Research methods...
Words: 834 - Pages: 4
...DATABASE DESIGN Research Paper You are to write a research paper about an approved topic in the field of Information Technology (IT) Management, preferably in the area of Database Systems. The topic must be of current interest to the IT professionals. The deadline for the topic approval is September 20. You must turn into me one page (single-spaced) ‘Abstract’ of your paper by that date. A partial list of journals which publish articles pertaining to the IT area is attached. These publications are some of the source for your research work. Your paper must be between 12 and 15 pages of typed, doubled-spaced text, not including your references and any appendices or attachment. Plagiarism will result in a grade of zero. Your research paper is due on November 29. It will be graded according to the criteria on the attached page Suggested Structure of Research Paper Abstract: Half-page (single spaced) summary of the paper I. Introduction: - Problem Background -Problem Importance - Purpose and contents of this paper i. Target audience of the paper ii. Overall objective iii. Within the overall objective, the specific issues or question addressed in the paper iv. A precise statement of the content of the paper v. Scope and limitation of the paper vi. Usefulness of the paper - How would the target audience...
Words: 1103 - Pages: 5
...Depression Treatment In: Other Topics Depression Treatment Depression Treatment: The Natural Way There is a lot of controversy about appropriate treatments for depression. Today antidepressants are among the most prescribed medications in the world. Despite their popularity, research has suggested that antidepressant medications may not be as successful as people had imagined in counteracting depression (Johnson & Kirsch, 2008, p. 1). Extensive research and studies show that natural remedies are better than antidepressants for treating depression because there are fewer side effects, more health benefits and according to most studies, antidepressants are no more effective than placebos. Although there are many natural remedies for treating the symptoms of depression, this paper will focus on St. John’s Wort, omega-3 fatty acids, SAM-e and exercise. These four natural remedies are the most widely used and studied alternatives to treating depression. Side Effects According to Dr. Hyla Cass (2007) and a study done in 1998, prescription medication puts more than one million people in the hospital every year. The study also states that prescription medication kills more than one hundred thousand people per year. Doctor Cass (2007) states that there are almost no deaths from herbal use and that the side effects from herbs are usually mild. One report says that for every one million people prescribed antidepressants in a year, 30.1 of them will die from an overdose. Doctor...
Words: 328 - Pages: 2
...Available online at www.sciencedirect.com Omega 32 (2004) 77 – 83 www.elsevier.com/locate/dsw Impact of process change on customer perception of waiting time: a ÿeld study Wenhong Luo∗ , Matthew J. Liberatore, Robert L. Nydick, Q B. Chung, Elliot Sloane Department of Decision and Information Technologies, College of Commerce and Finance, Villanova University, Villanova, PA 19085, USA Received 7 February 2002; accepted 26 September 2003 Abstract Studies in process change have focused on the improvement of operational performance measures such as the actual waiting time of a service system. However, process redesign may not only change the actual waiting time but also have signiÿcant impact on perceived waiting time. We examine how process changes a ect customer perceptions on waiting and customer satisfaction. We describe a ÿeld study in which customer waiting times, both actual and perceived, were measured and compared before and after a process change. Our results show that process changes can have signiÿcant impact on customer perception of waiting time as well as the actual waiting time. This study illustrates the beneÿt of piloting a proposed process change and measuring key process performance and customer assessment prior to implementation. ? 2003 Elsevier Ltd. All rights reserved. Keywords: Customer satisfaction; Field study; Perceived waiting time; Process change; Waiting line 1. Introduction Process changes can bring about improvements in the operational...
Words: 5870 - Pages: 24
...Ocean Strategy Changsu Kim Yeongnam University, Korea, c.kim@yumail.ac.kr Kyung Hoon Yang University of Wisconsin-La Crosse, kyang@uwlax.edu Jaekyung Kim University of Nebraska - Lincoln, jkim6@unl.edu Follow this and additional works at: http://digitalcommons.unl.edu/managementfacpub Part of the Management Sciences and Quantitative Methods Commons Kim, Changsu; Hoon Yang, Kyung; and Kim, Jaekyung, "A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy" (2008). Management Department Faculty Publications. Paper 4. http://digitalcommons.unl.edu/managementfacpub/4 This Article is brought to you for free and open access by the Management Department at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Management Department Faculty Publications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Omega 36:4 (August 2008), pp. 522–534; Special Issue on Logistics: New Perspectives and Challenges; doi 10.1016/j.omega.2006.11.011 Guest Editors — Angappa Gunasekaran and T.C. Edwin Cheng. Copyright © 2007 Elsevier Ltd. Used by permission. http://www.sciencedirect.com/science/journal/03050483 Submitted May 31, 2006; accepted November 11, 2006; published online May 24, 2007. A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim,a Kyung Hoon Yang,b and Jaekyung Kim c a School of Management, Yeongnam University...
Words: 8124 - Pages: 33
