...Miguel, Maravilla English 103 Consider the Orangutans Most of us have grown up to the Oreo cookie; it has been America’s favorite cookie for many years, as well as my own. There has even been a “debate” as to how we eat them, from dunking them in milk or twisting one side and eating the filling first. The Oreo cookie is made up of two chocolate wafers with the sweet white creamy middle in between the wafers. Oreos have sold “Over 362 billion” sold since it was first introduced in (1912), making it the bestselling cookie of the 20th century. the line of production for the Oreo cookie was brought into stores by the” National Biscuit Company” best known as (Nabisco) The Nabisco Company is the American maker of cookies, as well as for other snacks sold in the United States such as “Ritz, Chips Ahoy, Teddy Gram” and many more. The Oreos filling was created by Nabisco principal food scientist, Sam Porcello or also nicknamed “Mr. Oreo”. The process of making the Oreo cookie starts at the Nabisco company industry; a two-stage process is used to make Oreo cookies....
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...Marketing Plan for Oreo Cookies in Poland TABLE OF CONTENT Executive Summary 4 Business Mission 4 External Marketing Audit 5 Macro-environment - PEST Analysis 5 The Market 6 Competition for Oreo in the Polish market 7 Internal Marketing Audit 8 Operating Results 8 Strategic Issue Analysis 8 Marketing Mix Effectiveness – 4 P’s 9 SWOT Analysis OREO 10 Marketing Objectives 11 Strategic Thrust 11 Strategic Objectives 11 Core Strategy 12 Target Markets 12 Competitor Targets 12 Competitive Advantage 12 Marketing Mix Decisions for Poland 13 Product 13 Promotion 13 Price 13 Place 13 Budget 14 Sales and breakeven 14 Promotion expenditure 14 Organisation 14 Implementation 15 Marketing control 15 Action plan (see excel) 15 Reviews 15 Bibliography 16 Executive Summary This report is the marketing plan for the proposed market development of Oreo brand to Poland. The purpose of the plan is to analysis the feasibility and profitability of introducing Oreo brand to Poland market. Oreo brand is one of our leading brands and it constitutes a substantial part of our revenue in the previous years. Oreo is the biggest selling cookies in china in 2006 and it sales reach $1 billion in US in six months. Oreo is a sweet, creamy chocolate with moderate amount of calories and also serve as complementary products. Well packaged and easy to unwrap. ...
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...The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, etc….. Nabisco Arabia Company Ltd. (NAARCO) was formed in 1995 as a joint venture between Nabisco International and The Olayan Group of Saudi Arabia. In 2000, NAARCO made a major investment in a new plant to produce OREO, the...
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...gum and candy . Industry analysis According to Robert Grant Contemporary Strategy Analysis 7th edition, the median ROE, which reflects the profitability of a specific industry, illustrate the food production industry in the US has the rate of return on common stockholders’ equity at 6.5% from 1999 to 2007. Thus, its ROE sheds a light on food production’s relatively lower profitability comparing to real estate or investment banking industry. However, since the ROE is fairly tricky as high liability can also cause higher ROE, Porter’s 5 forces model is, for lack of better word, the best way to analysis the food production industry. In the following paragraphs, dissecting the suppliers, buyers, substitutes, potential entrants, and how they combining together inter-playing with the industry competitors that determines the profitability of food production industry that Mondelez is in would be devoted to business. First of all, as for potential entrants, the start up company has always been the main force in potential entrants, since the existing company in other industry seldom choose food production but high profitability industry like real estate etc.. Besides, the existing companies’ former image may hurt the attractiveness to customer. However, though food production needs economies of scales, which considered as a high barrier to entry, in Chinese market, there are over 10% of rate of gross profit, together...
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...knew the fridge didn’t magically create ranch dressing?! Well, I was on my weekly grocery shopping stroll to Wal-Mart when I decided, maybe instead of people watching I should try and compare my groceries to see what I am actually buying! So I slipped out my notepad, clicked my pen and I was off to the produce section to start my raid. OREOS VS. MEGA STUFF OREOS: As I approached the produce section, I nearly collided into the enormous, radiant, mass of NEW Oreo Mega Stuffs. Supermarket stockers specialize in making bold displays to lure in consumers, enticing impulse buys. While gazing in awe at the empire state building of cookies, I realized that there were also a few other varieties hidden in the mound. The original Oreos were tucked around the corner below eye level. Most packages were very similar; same color, same font, yet the font sizes were significantly larger on the Oreo Mega Stuffs. If one was not paying attention and grabbing their weekly drug dose of milk and cookies, they may have grabbed the wrong type. Although, if someone were to take time and look at both packages, they would conclude that both the Oreo Regular and Oreo Mega Stuff were composed of the same ingredients and additionally the same price. However the nutrient composition was slightly different. There were 160 Calories in the regular and 180 in the Mega Stuff. There was also a 2-5% increase in nutrients such as fat, sodium, and carbohydrates when comparing the Mega Stuff to the Original. The serving...
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...to watch the full-length video as well as the parody of the advert which then saw the sale grow from 2% the previous year to 7% which was outside their target percentage which was 4-6%.the advert was also voted favourite advert of the year (taken fromhttp://news.sky.com/story/581641/gorilla-helps-drum-up-cadbury-sales). They then came up with the dancing eyebrows advert which was viewed on YouTube and similar site more than four million times along with a trucks advert. With these adverts, all the adverts gave a master brand payback 171% greater than previous campaigns, with ‘Gorilla’ alone delivering an incremental revenue return of £4.88 for every £1 spent (taken from cadbury-and-the-joy-of-content-the-story-of-glass-and-a-half-full-productions). The aim o these campaigns as to bring joy to the viewers also to whoever buys and eats their chocolate. I would ay it has definitely been affective because as the stats say they have grew in...
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...and cracker manufacturing in the United States. The first chairman of the new company was Adolphus Green. Green was a Chicago lawyer and businessman who had negotiated the American Biscuit Company merger during the first 20 years of its existence. N.B.C. developed products that could be nationally identified with the company. All of its merchandise was marked with the company’s distinctive emblem: an oval topped by a cross with two bars, which represented the triumph of good over evil. The National Biscuit Company built its reputation on customer loyalty to recognized brands. In the early years of the 20th century, the company concentrated on expanding its line of cookies and crackers. Some successful products were Oreos, Fig Newtons, and Premium saltines. In 1902 N.B.C. introduced Barnum’s Animal crackers in a decorative box resembling a circus cage...
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...student. III- Management/Organization Aspect Form of Ownership: Corporation Organizational Structure: Job Analysis: Each individual possess skills and knowledge that help in putting-up this project. Such ability to cook, having an effective word of mouth and had a critical thinking on innovations. Compensation Schedule: Base on Return on Investment per month. Project Schedule (Gantt chart): Product/Item | Time Frame to produce | Puto | 3 hours | Taco | 5 minutes | Shake | 3 minutes | Gulaman (Buko Pandan) | 3 minutes | Quail Eggs (Kwek-Kwek) | 5 minutes | IV- Production/Technical Aspect Description of the Project: The Project is all about food industry to come up with a higher profit in a one day activity. Management Process: Plant Size and Production Schedule: Dayao Street, Kidapawan City (Kitchen-lay-out) Production Schedule: March 6, 2014 (Thursday) | 4:30 p.m. to 6:00 p.m. | March 9, 2014 (Sunday) | 3:00 p.m. to 5:00 p.m. | March 10, 2014 (Monday) | 3:00 a.m. to 6:00 a.m. | Machinery and Equipment: Oven, Blender, Tupperware’s, Butane, Utensils, Cooler, Frying Pot, Strainer, Chopping Board, Trey and Clips. Plant Location: Inside the Bro. Norman Roy...
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...Marketing Plan Marketing Plan for BUSN319 Student Marketing Plan for Walmart Supercenter A Marketing Plan Presented by: Mission Statement "We save people money so they can live better." Is the mission statement for Walmart supercenter stores internationally, as is their slogan of “Save Money. Live Better” generally supporting one another. Goals Financial: 1. Financially be stable in the first five years to continue growing. 2. Provide the city of Kerman with jobs. 3. Rise to the same level of success as all other Walmarts in the Central Valley. Nonfinancial: 1. Provide the community with savings and jobs. 2. When meeting financial goals give back to the community. 3. Provide necessary materials for schooling. 4. Within 5 years provide the Kerman athletics with state of the art athletic facilities. 5. Give the community of Kerman and others around recreational areas for growing kids. Competitive Advantage Walmart has a competitive advantage over all other stores in the world hands down. It has the lowest prices guaranteed, providing the community of 20,000 with a Walmart will be a great move for the town. Walmart Supercenter’s advantage is that there are no others around in a 40 mile radius. Kerman is indeed the “Gateway to the Westside” to go to other town or communities you must pass through Kerman, there is no other option. The closest Walmart Supercenter is 40+ miles away in the well known city of Clovis...
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...employees. Moreover, the company sells its finished products to more than 150 states in Europe, Middle East, Latin America, Africa, and Asian Pacific through its subsidiaries namely; Kraft North America Inc and Kraft Foods International Inc (Allen & Albala, 2007). The Company processes, manufactures and sells packaged food products such as; confectionery, cookies, coffee, cheese products, powdered beverages, juices, desserts, ready-to-cereals, processed meats, and convenient meals. All the above mentioned products account for the main consumer sectors such as Beverages, Grocery, Cheese, Snacks, and Convenient Meals which are under the following main brands; Kraft, Philadelphia, Jacob’s, Oscar Mayer, Maxwell House, Post, Nabisco, LU and Oreo. In order for the company to produce products that are medically fit for consumers, the company concentrates on ensuring the health and wellness of...
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...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
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...is a global issue. Changes need to be made, and we need to make them. Some of the many changes we need make are how we approach the inhumanities of our food’s production, how it is marketed, and how we decide what to eat. Our approach to how our food is produced needs to be changed. Author Michael Pollan avidly argues against the corn in our lives. “Our entire food supply has undergone a process of ‘cornification’ in recent years, without our even noticing it.” (Pollan 6) The reason Michael Pollan argues against corn so avidly is because it is in practically everything. Corn can be found in soda, chips, beef, fish, and even our batteries. In a world where you cannot escape corn, change needs to be made. “We’re sacrificing the health of our bodies and the environment by growing and eating so much of it…unlike in Mexico where a corn-based diet has been the norm for centuries, in the united states …a corn diet wreaks havoc on [our] digestive system.” (Pollan 6-7) All of the corn we eat is unhealthy for us, but we do nothing to stop its overproduction. The first step to change is awareness. If we do not know what is in our food, how can we expect to live healthy lives? We need to change how food is marketed to children. Major food companies just cannot leave kids alone. “There are SpongeBob SquarePants Popsicles, Oreo Cookie Preschool counting books, and Keebler’s Scooby Doo Cookies. There is even a Play-Doh Lunchables play set.” (Barboza 9) With iconic cartoon characters everywhere...
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...FOURTH QUARTER 2013 NASDAQ:HMST Important Disclosures Forward-Looking Statements In accordance with Section 21E of the Securities Exchange Act of 1934, as amended, we caution you that we may make forward-looking statements about our industry, our future financial performance and business activity in this presentation that are subject to many risks and uncertainties. These forward-looking statements are based on our management's current expectations, beliefs, projections, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts, as well as a number of assumptions concerning future events. Forward looking statements in this release include, among other matters, statements regarding our business plans and strategies (including our expansion strategies) and the expected effects of those initiatives, general economic trends, particularly those that affect mortgage origination and refinance activity, and growth scenarios and performance targets. Readers should note, however, that all statements in this presentation other than assertions of historical fact are forward looking in nature. These statements are subject to risks, uncertainties, assumptions and other important factors set forth in our SEC filings, including but not limited to our most recent Annual Report on Form 10-K for the fiscal year ended December 31, 2012, and our most recent Quarterly Report on Form 10-Q. Many of these factors are beyond...
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...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
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...same category.” A study by the Kaiser Family Foundation states that between the time periods 1963-1970 and 1999-2000, the percentage of overweight children aged 6 to 11 skyrocketed from 4.2 to 15.3 percent. (341). Many feel that this is a result of the food industry’s targeting of young children with deceptive advertisements promoting unhealthy processed foods. In January 2005, the 2nd U.S. Circuit Court of Appeals reinstated claims that McDonald’s violated New York State’s consumer protection act by falsely advertising the health benefits of its food. (341). Responding to the public pressure, Kraft Foods in January 2005 made a major shift in their corporate marketing policy. (341). They would stop advertising such products as Kool-Aid, Oreo cookies, Chips Ahoy cookies, and selected varieties of Lunchables and Post cereals in television, radio and print ads directed at children younger than 12. (342,343). In so doing, Kraft was conceding that such advertisements might, in fact, adversely impact the health of young children. According to Michael Mudd, a member of Kraft’s “obesity strategy team,” Kraft made this decision to avoid a decades-long court battle with public interest groups similar to that experienced by the tobacco industry. (340,341). Soon afterward, though, Kraft joined General Mills and Kellogg in lobbying the federal government to not issue regulations that governed the marketing of foods to children. (343). The position of the lobbyist group was that a correlation...
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