...The Presentation Secrets of Steve Jobs Carmine Gallo Columnist, BusinessWeek.com Table of Contents 10 Ways to Sell Your Ideas the Steve Jobs Way! ............................................................................................................................ 1 Plan in Analog .......................................................................................................................................................................................... 2 Create a Twitter-Friendly Description .............................................................................................................................................. 3 Introduce the Antagonist ...................................................................................................................................................................... 4 Focus on the Benefits ............................................................................................................................................................................ 5 Stick to the Rule of Three .................................................................................................................................................................... 6 Sell Dreams, Not Products................................................................................................................................................................... 7 Create Visual Slides .....................................
Words: 2038 - Pages: 9
...Introduction…………………………………………………………………………………….....2 Part I: the management style of Steve Jobs……………………………………………………….2 Part II: Steve Jobs' presentation style……………………………………………………………..6 Conclusion………………………………………………………………………………………...8 References……………………………………………………………………………………...…8 Abstract Steven Jobs and “Apple” are excellent examples to demonstrate the correlation between leadership and management. There are lots of different studies on how Steve Jobs, the “Apple’s” chief executive officer (CEO), is leading the company to success. However, the main purpose of our work is not to analyze each of them, but to see what explanation of the company’s success can be found in certain articles, literature reviews and what can be learnt from Jobs’ way of presenting a product. Results of some findings have proved that the management style of the “Apple” CEO makes the company successful. Then, as soon as the mentioned CEO starts to speak, his presentation informs, entertains and inspires, capturing the audience. The simple techniques he uses can be borrowed by anyone for any kind of presentation. The value of this report is in depicting the management and leadership related issues when Steve Jobs is taken as a role model. Introduction “Innovation distinguishes between a leader and a follower” * Steve Jobs By now “Apple” is one of the most well known brands in the world. The rising of the company has started in 1997 when Steven Jobs becomes its leader. To start, the first half of this report...
Words: 3253 - Pages: 14
...combination of profit-oriented and social responsibility-oriented perspectives. At one end is the approach where the profit motive eclipses social responsibility, for example Steve Jobs of Apple, Inc. At the other end is the approach that, although profit oriented, accords significant priority to social responsibility, for example, Sir Richard Branson of the Virgin group of companies. Steve Jobs, whose persona was indelibly imprinted on Apple opined that “[o]ur belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”(Jobs, n.d.) That statement reflected an unswerving commitment to the profit motive where consumerism was a means to an end. The following discussion presents Steve Jobs as an example of a business leader who is strongly profit-oriented, and Richard Branson as one whose primary goal is to make a positive impact on society. The leadership style, and major business principles of Steve Jobs Leadership Style Steve Jobs’ leadership poses an extraordinary challenge for description, judging by the basic categories of leadership as delineated in most business curricula. His leadership is best summed up by the Leadership Editor of Forbes magazine in the article Steve Jobs Broke Every Leadership Rule. Don't Try It Yourself (Allen, 2011). Jobs displayed charisma, revolutionary vision, and innovative genius, along with a relentless drive for excellence. On the surface these are hallmarks of Transformational leadership...
Words: 2258 - Pages: 10
...International Management Project - Apple - Summary In a context of “fast growing technological market", what could be the futures perspectives of Apple over the strategic issues in order to maintain its competitive advantage? Introduction I – A Sociology of Steve Jobs A) Steve jobs: the perfect illustration of a charismatic authority B) Steve Jobs: does he really is an inventor? C) From death to succession II – How does Apple react about the uprising competition on the consumer electronic market? A) Understanding the market B) External and Internal analyze through specific models C) Major changes on the market D) Apple’s strategic positioning: a specific target audience III – Recommendations and Justifications A) Drawing of frightening competitor B) Possible strategies C) What Apple is looking for and how to reach it? Conclusion Appendix Introduction In a period of financial turbulences, the consumer electronics market is facing several challenges where every company have to differentiate themselves and bring something more through innovation in to be able to maintain their competitive advantage and to grow their market share. In this case, Apple, great name, is probably the most innovative corporation established on this market by staying aware of the trends evolutions as well as of the electronics consumers’ needs to gain competitive advantages. Indeed, its orientation...
Words: 16190 - Pages: 65
...Steve Jobs Anna M. Hogan University of Mary Washington Dr. Chavez MBUS 525 Writing Center Appointments Dates, Times and Tutor: #1 4/11/2012 @ 5 pm: Amanda #2 4/14/2012 @ 10 am: Jennifer #3 4/15/2012 @ 7 pm: Jennifer Executive Summary Jobs was a man that was creative, he had a vision, and he was a leader. His creations led him to begin one of the world’s most successful computer companies in the world, which would eventually create a paradigm shift in the technology world. Jobs was adopted as an infant by a middle class family and grew up in California’s Silicon Valley, where as a teenager, he was exposed to tinkering with his father in the family garage, which in 1976, became the birthplace of Apple Computer (Jobs, 2012). As an executive, Jobs had a temperament that was not always welcomed in the professional atmosphere. Shortly after he began Apple he was asked to leave by the Board of Directors and friend, John Sculley, CEO of Apple Computer. This was a blow that Jobs did not take lightly, and in order to maintain his dream and vision, he started a new software company, called NeXT. Eventually Apple Computer purchased the failing company, only after Jobs returned to Apple Computer in 1997, as the CEO. He replaced Gil Amelio, who replaced John Sculley only three years before (Nair, 2012). In 2007, Apple Computer became Apple, Inc., so the world would know that Apple was not just selling computers (Finkle, 2010). Jobs’ leadership traits, charismatic leadership...
Words: 5799 - Pages: 24
...Course title: Strategic Business presentation skills Course objectives: This course has been designed for individuals who will have significant management, leadership or consulting responsibilities in their career. The Strategic presentation typically include following type of presentations: 1. External Presentations- a. Sales presentations to Clients, Industry forum, Community presentations, Analyst presentation b. Proposals Executive summary preparation and presentation c. Mail communication to clients 2. Internal and Functional presentations d. Training, Technology; R&D, management proposal presentations e. Project report preparation- developing and presenting executive summary f. Mail communications with peers, superiors and team members Specifically the course goals are: * Develop the strategic presentation skills for leaders. * Apply the program elements to real-time strategic presentation situations. * Develop strong content preparation, content design and content presentation skills Type, plan and session-wise content of the course: Each session is assumed for 1 hour 20 minutes. Total duration: 10 sessions Session | Topics | Case/discussions | 1 | Importance of strategic business communication in corporate world.Characteristics of “persuasive presentation”Experiential case studyS3P3 Presentation Model elements | Anchor case from Faculty corporate experience | 2 | Learning...
Words: 617 - Pages: 3
...Directors, Community [UPDATE] ... After-hours trading of $AAPL resumed shortly thereafter RE-Fundraising.com Fundraising + Relationship Building Home Consulting Speaking Bio of Author Disclosures Analyzing Fundraising Strategies through the 80/20 Principle Knowing what produces our greatest results can make a real difference. When I speak to nonprofit and education professionals involved with fundraising the discussion inevitably turns to the ROI of funding strategies currently in place and ways to improve. I think many nonprofits have explored various types of funding sources and to some extent have a diversified fund development plan in place. Where many fundraisers go wrong is in identifying which of these strategies has become too time consuming and less productive to their organization. To help dissect this problem I utilized the principles of an economist born over 150 years ago- enter Mr. Vilfredo Pareto. In the business world most are familiar with the term the “80/20 Principle” or Pareto’s Law. Quick history lesson; Pareto was a controversial economist (who isn’t these days) that lived from 1848 to 1923 and he wrote a book where he included a law about income distribution. The mathematical formula he used to demonstrate a grossly uneven but predictable distribution of wealth in society where- 80% of the wealth and income was produced and possessed by 20% of the population. Pareto’s Law can be summarized as follows: 80% of the...
Words: 2464 - Pages: 10
...firing employees that leak company information to outsiders as well as for spreading inaccurate information to its internal employees in an attempt to find the leaks or to get the inaccurate information spread to outsiders. The company even hid the health issues of its late leader Steve Jobs from the public. After his health became public knowledge, Apple representatives still refused to address the matter. Secrecy at Apple is the companies prevailing communication strategy and it is the expected corporate culture. All top secret work is conducted in highly secured and well monitored areas. Apple routinely tries to find and fire leakers by providing incorrect information about product pricing and features through internal meetings. The way Apple limits communication with the news media, shareholders and the public is about completely opposite from the approach taken by many other companies, which are embracing online outlets like blogs and social media formats such as Facebook and Twitter and are generally trying to be more open with shareholders and more responsive to customers. The extreme measures that Apple takes their corporate secrecy to have advantages as well as disadvantages. Apple does a good job of keeping their competitors guessing on what they will do next and by not confusing their customers but by creating anticipation for new products. A disadvantage could be that they also may have internal issues with employee morale. Employees are simply expected to focus on...
Words: 447 - Pages: 2
...I. Brief Biography of Steve Jobs II. Steve Jobs and Apple III. Ethics and Values IV. Death of Steve Jobs V. Conclusion VI. References Executive Summary Steve Jobs has been labeled a visionary by many, and rightfully so. Though he may not be the tech celebrity that he once was, nor is his name any longer so strongly associated with the basic, commonplace components of software and hardware design that he helped to pioneer and that computer users the world over take for granted, the charismatic, passionately counterculture chief executive officer of Apple Computer was once the most important individual in Silicon Valley and even today dictates the trends and, some would say, overall health of the industry, continuing to drive innovation. I. Brief Biography of Steve jobs Steve Jobs is a great man so the rules don’t apply, is how Steve Jobs is described at the beginning of his career at Apple computer. From his early childhood, he was always thought of as an oddball or different. From Steve Jobs rise to power, to his fall, and to his second coming, Steve Jobs has always been different. Steven Paul Jobs was born an orphan on February 24, 1955 in Los Altos, California. Steve Jobs was adopted from infancy by a Northern California machinist named Paul Jobs and an accountant Clara Jobs, both now deceased. Being mostly a typical boy Steve did well in school with...
Words: 2598 - Pages: 11
...recessionary times, you might well need to be a highly effective presenter just to remain in your current job – or find new employment. To achieve this, it’s first necessary to identify what creates an effective presentation and what skills are needed. It is also important to understand that effective presentation skills are not solely for the fortunate few who are naturally good communicators but that effective presentation skills can be developed in anyone and that we all have the ability to learn how to become highly effective presenters. In this article we’ll be looking at some techniques to help you achieve more from your presentations. Key Objectives of Effective Presentation Skills The key objectives that underline a good presentation often include the following: * To establish credibility with your audience * To communicate information clearly to your audience * To persuade and/or influence your audience To achieve these objectives, there are a range of practical skills that you can develop to help you become an effective presenter. We can categorise these skills into three main areas: * The ability to create a clear message * The ability to deliver your message effectively * The ability to fully engage with your audience. An effective presentation should cover all of these three areas, so let’s see how you can achieve this. Presentation Skill #1 – Create a clear effective message A clear message is normally a simple one. You may feel that...
Words: 3073 - Pages: 13
...Secretive Company Really Works. Apple has created some deeply loved products, but even sophisticated business people don't understand how Apple does what it does. Adam will tell us more about some of their unique approaches to business. Adam Lashinsky is a senior editor at large for Fortune Magazine, where he covers technology and finance. He is also a frequent speaker and Fox News contributor. Prior to joining Fortune Lashinsky was columnist for the street.com and the San Jose Mercury News. Please join me in welcoming Adam Lashinsky. [applause]. >> Adam Lashinsky: Thank you very much. It's really wonderful to be here. I want to tell you straight off the bat that I'm doing this presentation on Power Point and running off of PC. A dirty little secret that I've been waiting to reveal until I got here is that I wrote the book on a PC in Word. So thank you. Thank you very much. I have to get some things off my screen. There we go. And one other sort of opening comment is that I know that a lot of people when they begin a talk ask people to turn off their telephones or to close their laptops. I would like you to do just the opposite. I'm assuming that if you are looking at your phone or your laptop that you're either tweeting or on Facebook. I'm Adam Lashinsky on Twitter and Adam Lashinsky also on Facebook. And you're more than welcome to comment on what I'm saying. So and one last very important caveat. I have spent more than the...
Words: 9349 - Pages: 38
...TRENDS IGNORED BY APPLE Since being founded in 1976, Apple has been considered as leading designer and integrator of computer hardware and software. By 2010, it has completely changed the music, mobile telephone and retail operations. One of the most important reason behind its success has been deep understanding of people- what they want and how they want. Even those products were created by Apple, which people were not aware of; that they would need it, love it. Example is- I- pod. It had innate sense of market timing. The company operated against typical conventional wisdom. It launched Apple store instead of going into direct selling and other distribution system. The customer’s involvement was also considered while making products. This was a good move to make the products customized. Trend ignored by Apple are:- * Apple was not afraid to operate outside its core market, when at the same time other companies were operating only in their core market, in which they were successful. So we can say that Apple took risk and thus gained more * When most of the competitors were going for direct selling and distribution model, it opted for “Retail Operations”. * When computer was only meant for use by specialist and in organization, it was made and positioned for being supportive and fostering individual’s work. So, in a way it changed trend and was customized. * Generally competitors didn’t have design target. They just simply make device, launch it and then come...
Words: 551 - Pages: 3
...Introduction: In 1955 Steve Jobs was born in San Francisco, California and shortly after, his unwed biological parents put him up for adoption. Paul and Clara Jobs, a middle class couple who raised him in Santa Clara County, better known as Silicon Valley, adopted him. As a result, Steve Jobs grew up in a neighborhood where he was surrounded by engineers, innovation, and exposure to the cutting edge of various electronic advancements. As a young child Jobs began to express interest in electronics and technology. After a brief stint in college and a few months in a hippy commune, he started his first job at a video game company called Atari. The chief engineer, Al Alcorn, hired him. Jobs became “one of the first fifty employees at Atari, working as a technician for $5 and hour. ‘In retrospect it was weird to hire a dropout from Reed [College],’ Alcorn recalled. ‘But I saw something in him. He was very intelligent, enthusiastic and excited about tech.’” (Isaacson Pg. 43) In 1976, the intelligent and motivated, Steve Jobs took the knowledge he had acquired at Atari and teamed up with his good friend Steve Wozniak and started Apple as a desktop computer company. For about 10 years the two Steve’s worked together, but in the mid 1980’s tension began to rise between the business partners and Jobs left the company. From 1985 to 1995 Steve Jobs worked on various projects and at various companies such as NeXt and Pixar, but in 1996 Jobs went back to Apple and in 1997 he became...
Words: 4063 - Pages: 17
...any unethical behavior by the companies. That may have resulted in their rising profits. I will discuss the change in consumer demand for products from the tech companies after the DOT COM bubble burst and will also use examples as needed. Also discussed in this paper will be a few examples that multinational corporations can use to leverage the growing consumer demand for their products. Assignment 5: Financial Management Due Week 10 and worth 190 points Using the WileyPlus resources, go to the “How News Lifts – or Sinks – World Stock” example. http://edugen.wiley.com/edugen/courses/crs6266/boone9780470531297/c16/media/Interactive_Case_Study/ch16_case_study_new/CaseStudy2.html Create a ten to fifteen (10-15) slide PowerPoint presentation (be creative). Be sure to use the speaker notes for the details. 1. Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices. After the DOT COM boom, there were a number of companies that emerged that investors thought would make them a lot of money. Some Dot Com companies managed to boom and stay afloat and most of them went right on down the internet pipeline. Billions were poured into these companies in hopes that their stocks would race to the skies. Low and behold, their stocks plummeted, leaving millions of investors broke and dozens of Dot Comers and CEOs bankrupt. There...
Words: 1870 - Pages: 8
...Integrative Case stident institutuon Professor course Executive Summary The goal of this paper is to integrate what has been mastered throughout the class. To demonstrate this, one scenario was picked where a new CEO must lead a global financial services firm that has been impacted by a national financial crisis. Communication and leadership strategies will be needed. The strategies selected need to be explained and detailed how they will be implemented. Communication has to get to all stakeholders and effectively persuade all on the success of the plan. The board of directors is pressuring to receive a persuasive presentation of this plan. To finalize, the plan must have an ethical set of values that will carry the company forward. Introduction The economy has taken a downturn. Company ACMECORP (AC) was not prepared to respond in a timely and effective manner. As a result of this, the CEO, Bob Ceo was asked to leave by the board of directors and has hired a new CEO from outside the organization. The new CEO needs to set forth a plan to take the company back in track and develop a long term plan that will mitigate exposure on future downturns, and maximize profits when the economy does well. Communication was an issue which impacted response time and silenced employees that saw the financial woes that AC was facing, and frustrated vendors and members of the board. Moral at AC is in an all-time low after several waves of lay-offs and the exodus of several...
Words: 2106 - Pages: 9
