...Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Jamie Littlejohn, Eric Haltom, Jason Rianda, John Martinez, and Rhonda Mortensen University of Phoenix BSA/375 Blair Smith August 24, 2009 Kudler Fine Foods – Frequent Shopper Program: Phase 1 & 2 Statement of Scope- Eric Kudler Fine Foods wants to incorporate a new frequent buyer program for its loyal shoppers. Frequent buyer programs have been called rewards programs, loyalty programs, and a variety of other names. Frequent shopper programs are among the earliest efforts to retain an organization's best customers, and most are based on financial incentives (Zikmund, McLeod, Jr., & Gilbert, 2002, p. 84). This incentive program would be a rewards program that would contain such prizes as high-end gift items. “The Food Marketing Institute reports that 76 percent of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). For this reason Kudler is going to implement its own reward program but in its own way. Rather than providing customers with discounts customers will accumulate points. The customer can then purchase rewards from the program with the point he or she had acquired. This incentive program would have to contain a type of tracking device to maintain customer information and purchases. To develop this program a database, application and printed materials need to be designed. The scope of this project...
Words: 1687 - Pages: 7
...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
Words: 5738 - Pages: 23
...incentive offers. Program Overview Current customers will be offered incentives based on purchase history. Incentives will include free trials of new products not previously purchased, Gift Baskets to be delivered to friends and family to generate new business and Various awards such as Airline Tickets and Hotel Vouchers. Customer order history will be tracked and valued according to product rating and time of purchase. Points will be awarded based on amount and frequency of purchase. Points will be redeemed via the Kudler Website. Kudler currently operates in three separate store locations. Purchases from stores will be recorded to a central database and integrated with the website. Customers will be able to purchase products from any of the three locations and from the website. Points will be assessed for all purchases and presented to the customers account. Customers will view account status via the website and redeem points by choosing awards via the web site. Program Goals * Increase sales * Create customer loyalty * Monitor buyers purchases * See what is important to the customer Supporting Measures for Success * Increase sales A company can increase sales by offering consumers customer specific pricing, where members get cheaper prices on certain items, rewards for large baskets, rewards for frequency, slow day shopping rewards, personal recognition and relationship programs. * Create customer...
Words: 1589 - Pages: 7
...SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. The main key stakeholders evolved will...
Words: 5143 - Pages: 21
...service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope is a part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines” (Rouse, 2014). Project scope is broken into several sub-categories: project objectives, goals, phases, tasks, resources, budget, and proposed schedule. Project Objectives – To track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. Project Goals and Phases – The project goal is to create a business/systems requirements document for the development of the Frequent Shopper Program system to meet the objective of this request. There are 4 phases of this project, and they are: * Phase 1: Define the scope and stakeholders associated with the project. * Phase 2: Determination of requirements, list of confirmed requirements, proposed system process view, functional allocation modeling, and...
Words: 1487 - Pages: 6
...implement a customer rewards program that will track customer purchases and help identify trends that will allow Kudler Fine Foods to tailor its offerings to better satisfy their customers. In regard to the electronic commerce, the Kudler Fine Foods Sales and Marketing Department is initiating a Frequent Shopper Program to track customer purchase patterns and offer shopper incentives through a loyalty point programs. The beginning of this program will assist the Kudler Fine Food in inspiring customer loyalty and react to customer shopping orientations. For the customers of Kudler Fine Foods, speciality items are more vital than the price of the items they are intended to purchase, so in this case rather than offering daily discounts for purchase frequency, the company has united with a loyalty points program to reward customers with redeemable points for high-value gift items, airline advances or other specialty foods. The prominent goals of the Kudler Fine Foods Frequent Shopper program is to encourage customer loyalty, to better react to customer's buying demands and to augment food governing skillfulness. A successful implementation of the program should augment revenue over time by modifying loyalty and meeting customer needs and decrease costs by amending inventory procedures. The initiative should be implemented within specific time period along with the involvement of following stakeholder representatives, as with their contribution the program will be...
Words: 1214 - Pages: 5
...Project Kudler Fine Foods IT Security report This table is developed to help us identify the top threats with the new customer rewards program that we are putting into play. Kudler Fine Foods is getting a new and improved system that will help them keep track of the shoppers purchase activities. This table was developed by us in hopes of letting them know the vulnerabilities’ and threats that may arise while doing so. Also we have drafted a summary of the threats that we the team feel will be very influential to this process. This security report and presentation is what we have prepared in hopes of gathering this information that it will help them with their new system. Table of Threats Area of System | Threats | Potential Vulnerability | Loyalty Program | External and Internal Users | Loss of customer financial data, loss of customer privacy information. | System Network Access | Internet | Hackers can gain customer and business info. Loss of Revenue, Loss of customer data. | Employees (Kudler) | Information misplacement | Accidental loss of customer data, Loss of Revenue | Point of Sale System | Unauthorized user | Data breach, loss of customer information, company data loss. | | | | | | | You have to also consider your technical security when starting any kind of project such as this frequent shopper program. You have firewall that is needed to help defend the server and stop a data breach. The user configuration that we have to have into...
Words: 1511 - Pages: 7
...through a Frequent Shopper Program thereby increasing revenue. Stakeholders: • The Customer: The entire process begins with someone who would like to purchase from KFF a product of service offered • The Employee: The employees make it possible for Kudler Fine Foods to meet the demands of their customers • Financial Institution: The financial institutions help by providing financial assistance as needed • Suppliers: The suppliers provide the wares that KFF sales to their customers • Distribution: The distribution team work together to get the products that customers have purchased to where they need to go Functions included in the project: • Finance and Accounting: Keeps track of the ledgers, vendor codes, retail sales, accounts, asset management, and information security for the business. • Sales and Marketing: Handles advertising, accounting, inventory management, and merchandise selection and pricing. • Frequent Shopper Program: Tracks and maintains records of individual shoppers for the purposes of rewarding those that increase their purchasing with loyalty points. The goal for this program is to provide the loyal customer with a reward system in the form of loyalty points, adding an incentive to making more purchases. The loyalty points given to customers for their increased purchase orders will give Kudler Fine Foods and easily monitored method for keeping track of individual customers whom increase their spending, and by extension, allow KFF to reward the customer...
Words: 977 - Pages: 4
...specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has documented interest in the development of a Frequent Shopper Program to allow enhanced information management by tracking customer-purchasing trends. This request is in an effort to boost revenue, increase loyalty, and maximize profitability of KFF’s consumers. Providing a loyalty points system to offer incentives for customer loyalty can be an effective way to collect valuable customer data including future purchasing needs Scope The scope of the project itself will include developing methods to track and analyze customer purchases, collect customer information, reward customers for their loyalty to Kudler, as well as determine a process to base inventory decisions on customer purchase data. These types of systems are very common in most grocery store chains around the world offering discounts on in store products, however KFF is determined to cater to the demographic of their shoppers by taking this program a step further. The system specific to KFF needs, includes a reward points system designed to provide the customer exclusive offers on both in store products and with third party partners. This system will be designed to store customer data while providing reward points to be used for purchases both in-store and with third party partners. Reward points will be redeemable for fine foods, first class airline upgrades, high end gifts, and other items and bonuses of that nature...
Words: 3481 - Pages: 14
...to identify purchasing behavior patterns. They hope to use the information gathered to refine the company's processes and offerings to best satisfy the needs of their valued customers. Management has decided to approach this initiative is through the implementation of a frequent shopper program. Traditional programs of this sort would not begin to satisfy the sophisticated senses of Kudler's elite customer base; as a result, a decision has been made to partner with a loyalty points program that will provide rewards points to customers that can be redeemed for high-end gifts and upgrades. System Requirements Gathering During the initial stage of development, it is imperative to gather enough information to be able to accurately describe the system requirements. The first step is to determine the scope of the project based upon the objective outlined in the request. The next step would be to identify those that have a vested interest in the proposed new system. Once this information is known the project can be divided into modules and tasks can be assigned. Scope The deliverable for this project is to create a business/systems requirement document for the development of the frequent shopper program system to track the purchases of individual customers. The project should make use of the existing system when possible and develop enhancements, where necessary, to provide the added functionality necessary to meet this objective. In addition, the scope of this project...
Words: 4906 - Pages: 20
...Kudler Fine Foods Frequent Shopper Program Team A BSA/375 February 28, 2012 Name Frequent Shopper Program Statement of Scope and Goals The goal for this Service Request is to design a fully integrated rewards program, thus the Frequent Shopper Program. This program will help track customer purchases and reward the consumers in loyalty points. These loyalty points can be redeemed at any time toward the rewards program products and services. Kudler will benefit by being able to track the items most commonly purchased by consumers. Furthermore, Kudler can develop reports that illustrate what is most popular based on the season, time of day, and with current trends in the market. With this newly acquired material, Kudler to have certain specials for the products to reward their loyal consumers. To ensure Kudler’s Frequent Shopper Program is successful, Kudler will need to keep its competitive edge by remaining current in the market and current trends. In addition to conduction market research, Kudler will need to consistently strive to provide exceptional service at all times, along with the best values in town. Consumers are always looking for the store that has the best deals with the best service. By providing deals on items personally geared at a particular consumer based on their previous purchases will make the shopping experience more personal and catered toward the customers individual needs. Advertising is also a large contributor in how successful...
Words: 1228 - Pages: 5
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7143 - Pages: 29
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7121 - Pages: 29
...Requirements for Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated customers. A system analysis team has been created to meet this challenge led by Daniel W. Burgess, Vice President of Operations, Richard Rives, Director of Information Technology, Darrell Crosson, Director of Human Resources, Warren Johnson, IT Specialist, and Antoin Jenkins, Program Coordinator. The goal of the project is to provide our customers with the best processing methodology to complete error free transactions; generate feedback from users; and address any issues from customers by upgrading our customer service operations. The scope of the Frequent Flyer Program (Service Request Form, SR-kf-013) will entail low-level processes that focus on the business aspects of our IT department and the processes that involve a RAD (Rapid Application Development) system. The program will be able to operate on a global scale with operations in Asia, China, Japan, and South America. Upgrades to our systems will represent different approaches that streamline and improve the system...
Words: 5209 - Pages: 21
...Kudler Fine Foods Shopper Program Name(s) University of Phoenix BSA/375 Fundamentals of Business Systems Development Faculty Date Introduction Kudler Fine Food is a local upscale specialty food store. Kudler fine food opened their doors in 1998 and was profitable within the first year. In 2000 the second store opened in De Mar and three years later their third shop opened in Encinitas (Kudler Fine Foods. 2005, 2007). Each store is similarly sized at 8,000 square feet, all in fashionable shopping centers. Their menu includes bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged food, and cheese and specialty dairy products. Kudler Fine Foods has experienced success in its stores and now wants to expand on its business processes to include a Frequent Shopper Program. According to the press release located on Kudler’s website, the program will include several benefits for customers. Scope and Goals Customers who elect to participate in the frequent shopper program will receive event notifications, featured product notifications, sale notifications, exclusive offers on different merchandise, and discounts on the cooking and wine classes held by Kudler. Benefits for Kudler will include a better overall pictures of products their most frequent customers are interested in as well as increased revenue because they will have inventory more customized to their customers. Kudler’s overall goal for...
Words: 4154 - Pages: 17
