...Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made...
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...Childhood Asthma This Ad Council uses two different partners. One is U.S. Environmental Protection Agency as Sponsors; another is The Barbarian Group as Volunteer Agencies. This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish. This activity provides a simple technique for parents and caregivers to eliminate certain incentives to reduce asthma symptoms and prevention of asthma. The U.S. Environmental Protection Agency mission statement is as follows, “all Americans are protected from significant risks to human health and the environment where they live, learn and work; national efforts to reduce environmental risk are based on the best available scientific information; federal laws protecting human health and the environment are enforced fairly and effectively; environmental protection is an integral consideration in U.S. policies concerning natural resources, human health, economic growth, energy, transportation, agriculture, industry, and international trade, and these factors are similarly considered in establishing environmental policy; all parts of society -- communities, individuals, businesses, and state, local and tribal governments -- have access to accurate information sufficient to effectively participate in managing human health and environmental risks; environmental protection contributes to making our communities and ecosystems diverse, sustainable and economically productive; and the United States plays a leadership...
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...Characteristics and Environments of a Human Service Organization Lorie Janovsky BSHS/462 June 11, 2012 Kara Coleman Characteristics and Environments of a Human Service Organization When an individual is seeking help with issues that may arise in their life, finding the right human service organization is essential. The object of this paper is to evaluate one human service agency’s mission and values, stakeholders influence on the agency, marketing and public relations of the agency, and value of diversity demonstrated within the agency. The agency chosen is The United Way of Central Massachusetts. The United Way of Central Massachusetts The United Way of Central Massachusetts made a commitment to improve the lives of people in the community (United Way of Central Mass, 2010). Their vision is to have “a world where all individuals and families achieve their human potential through education, income stability, and healthy lives” (United Way Worldwide, 2012). The mission of The United Way is “to improve lives by mobilizing the caring power of communities around the world to advance the common good” (United Way Worldwide, 2012). The United Way began back in 1887 by a Denver woman, a priest, two ministers, and a rabbi (United Way Worldwide, 2012). The organization was created “to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases...
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...commit suicide, and engage in physical altercations (CDC, 2014). There are several risk factors involved with TDV. There is an increased risk for toxic relationships for teens who believe that physical violence is a constructive way to express anger in a relationship, use alcohol or drugs, have violent friends, have multiple sex partners, are depressed or anxious, have problems at school, or witness violence within their own home (CDC, 2014). Dating violence among teens is highly preventable and with the collective support of teens, families, health professionals, policy makers, and communities effective preventative implementation strategies can be develop to drastically diminish this issue. A major reason that TDV is such an important public...
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...Advertising & Promotion Pg 780 1. Compare and contrast the social and economic issues involved in the practice of advertising. Depending on the concerns that are going on in the communities that the consumers are living. Advertisers would need to support causes that could raise awareness as well as sponsor activities for those in lower socio economic conditions. Apple or Dell could donate computers, Burlington Coat factory, encourages the communities to bring in a coat to give to the less fortunate members of society. When a corporation is doing positive thing, the consumers feel better like raising awareness about social issues like stop smoking, drugs, see something say something campaigns 4. What is the role of the Advertising Council in encouraging social advertising? The Ad council is all about raising awareness on social issues. They have well organized systems in effect on keeping our society informed and in turned encourages the advertising industry to support a number of causes. When the advertising industry comes together to support these causes, the issues of society are addressed across the world. By enlisting volunteers from the advertising community, their numbers rose and so many great campaigns have been formed to make the world a better place. Advertisers want to be a part of these successful projects to show that they care more about issues affecting society 5. Why is substantiation considered the foundation of FTC enforcement. When there is claim...
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...Brianna Henderson Professor Katherine Kincer ENGL 1101 21 October 2014 She Couldn’t Say No Entering college comes with a new sense of freedom to do whatever a person wants. Partying and drinking, be it legal or illegal, is one of these freedoms. Its common, even encouraged and pressured that while out we partake in drinking and getting “wasted”. This has become a common stigma about college, and binge drinking has become a serious problem on all U.S. college campus. In an attempt to bring awareness of consequences of binge drinking Pennsylvania Liquor Control Board released a series of Public Service Announcements and launched a website to educate its target young audience to be careful while drinking. The public service announcements use very specific image and text placement, typography, and color to make their message evident in the still PSAs. In general when a person looks at something they scan left to right, top to bottom, or at least primarily in English speaking areas, as that is how we read. With this being so, the first things our eyes sees is (what appears to be) a young woman’s bare legs, slightly separated from knee down, and her underwear around her ankles. She is placed in a vulnerable looking position on a bathroom floor to express the terrible act that just happen. This image is large and takes up most of the ad’s space. The designer of this clearly wants the image to be seen as important and a driving point in the PSA. However, what appears to be the...
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...alcohol use, motor vehicle injuries, illegal drug use and firearm accidents combined. According to the United States department of Health and Human Services, smoking is very harmful to the human body (USDHHS). Studies have shown that more than 20 million people have died as a result of cigarette smoking and more than 16 million people have a chronic illness that is associated with cigarette smoking. Additionally, records indicate that 2.5 million deaths are due to second-hand smoke exposure (Betobaccofree). Various health problems that are linked to cigarette smoking include: lung cancer, chronic obstructive pulmonary disease, stroke, coronary artery disease, throat cancer, esophageal cancer, stomach cancer, pancreatic cancer and kidney cancer (Betobaccofree). Cigarette Smoking has been a well-known health hazard for some time; however, it continues to be a very popular recreational activity among various groups of people. There are a few groups that support tobacco smoking and believe that controlling an individual’s rights to smoking is wrong, despite the negative health outcomes. The Heartland Institute wrote an essay defending tobacco smokers in the US. They pinpoint issues such as: higher taxes on cigarettes being unfair, smoking bans damaging small businesses, and the violation of private rights. They believe that the public health...
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...Summary: In the essay, "Auto Liberation," Brent Knutson argues that we should repeal speed limits on U.S. highways. Knutson uses one scenario, the Japanese sports car's driver showed his excellent driving ability, to support his viewpoint. Knutson concludes by referring to personal freedoms of American citizens and the most compelling "driving fast is enjoyable" reason. Knutson also reports the opposite view, those people do not believe American drivers have the enough capacity of operating vehicles and driving without speed limits. And it's not responsive to others. Knutson claims that nowadays automobiles are able to travel safely at highways. The speed is not the cause of accidents but incompetence, alcohol or hazardous conditions. What’s more, Knutson states that some activities will make Americans drive responsibly, such as intensive driver-education, stringent licensing criteria and public-service announcement campaigns. Knutson also give some data which shows the accident rates declined since the interstate speed limits increased. Knutson concludes that we should take control of the automobiles and free from speed slavery. Test-Based Analysis: I disagree with Knutson's point of repealing speed limits on U.S. highways. First, the scenario Knutson presents in this essay is quite inconclusive. Then he claims that “In fact, there is solid reasoning to support...should be repealed,” The reader can only admit that this driver who drives the Japanese sports car has a pretty...
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...ACC 411 – Accounting Ethics Midterm Exam Due: November 20th by 11:59 p.m. Multiple Choice (2 points each) 1. Each of the following elements make up an integral part of what is meant by "ethics" except for: A. Accepted standards of behavior B. Knowing the difference between right and wrong C. Always following the law D. The moral point of view 2. When is it appropriate to contact the audit committee about a difference of opinion with the CFO over an accounting or financial reporting manner? A. If the CFO does not agree to correct the financial statements B. The CEO supports the CFO and does not agree to correct the financial statements C. The external auditors support the CEO and do not agree to correct the financial statements D. The audit committee should always be the first to be informed about such a difference of opinion 3. "Treating others fairly" encompasses treating them: A. Equally, impartially, and responsibly B. Equally, responsibly, and openly C. Impartially, openly, and diligently D. Equally, impartially, and openly 4. Objectivity requires that a CPA should: A. Maintain a mental attitude of impartiality B. Maintain a mental attitude of intellectual honesty C. Be free of conflicts of interest D. All of the above 5. The method of ethical reasoning that deals with making decisions after considering the interests of others is: A. Egoism B. Enlightened Egoism C. Utilitarianism D. Rights Theory 6. Deontology...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Pvr Case Study In: Business and Management Pvr Case Study Unit II Case Study Instructions 1. Discuss how PVRs will affect the demand from advertisers. In order to examine the effect that PVR has on advertising companies, we need to consider the needs of society and how will it benefit from this video recorder. Comfort is an important issue in today’s society. The easy programming and the large video recording space, which reaches up to 60 hours, makes this devise very desirable. Moreover, the flexibility to play the recorded program repeatedly at the viewers’ most convenient time removes the need to schedule your day based on the programs. Advertising Companies depend on programs to promote products or services based on the client. However, because of PVR the viewer is capable of forwarding the recorded program, and skipping easily advertisements during the show, thus decreasing the advertising product popularity and as well affecting the advertisers demands. Due to the flexibility of fast-forwarding viewers will without knowing skip advertisements that could have been important for their wellbeing. The requests of these advertisements will without decrease affecting their revenue as well as the sponsor advertiser company. Article Personal Video Recorder 2. Suppose you...
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...Essay: * A public policy issue: m-Governance and implementation of online applications for service delivery and get feedback about the same One of the most important challenge before the government is proper implementation of policies announced from time to time for improving the living standard of targeted persons and addressing the need of society. Another important aspect of the public policy is the feedback about the achievements of the objectives set out at the time of framing policies and corresponding fine tuning of policies. These challenges increase in the county like India due to large population with wide spectrum of requirements and remote areas due to large territory. The interlinking of the public policies is also important so that the maximum benefits with limited available resources can be extended to the maximum public. The synergies of various policies can be combined to have the maximization effect. The penetration of the mobile phones is highest amongst the available IT tools in India. Accordingly, this can be the tool for increasing the reach of online applications. * Key dimensions and implementable solutions: For addressing above mentioned challenges, we need to have the online interactive applications/ systems. For the success of these online applications/ systems, it is necessary that, the common man is able to use them. Some of the key issues and solutions for implementation of the online applications/ systems and connecting the common...
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...My heart raced, my hands sweat, and my voice quivered as the first few syllables of my essay escaped my mouth. None of the public speaking rehearsals that I had painstakingly endured could have prepared me for the moment when the curtain rose and all eyes at the annual Mississippi VFW Convention stared seemingly through me. At the age of 14, I had never spoken in front of a crowd of that magnitude. As I glanced across the audience and saw the smiles that covered each of the veterans’ faces, all my apprehension vanished. The attitude of spite I had for writing dissipated as I came to fully understand that my ability to read and write had opened doors for me to learn more about my great grandfather’s life, bring joy to the members of the VFW,...
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...Introduction With the high manufacturing costs and unfavorable Australian dollar that caused a difficulty for Toyota to export its cars overseas, Toyota has made an announcement that it will stop manufacturing cars in Australia in 2017 following Ford and Holden’s move (Wallace & Ferguson, 2014). The closure of Toyota’s car manufacturers in Australia will affect numerous people including the shareholders and stakeholders of the company. Also, this decision will affect the car making industry as well as the country’s economy. The purpose of this essay is to identify both the negative and positive consequences that will appear when Toyota stops manufacturing cars in Australia. The essay will also point out the responsibility bear by Toyota and the Australian government for these consequences. In this essay, the shareholder and stakeholder theories of corporate social responsibility are used to analyse and evaluate the decision made by Toyota. Background of Toyota Toyota Motor Corporation was first established in Japan in 1937. It is one of the largest car makers in the world, with numbers of factories which manufacture or assembly motor vehicles worldwide. It can be said as a most successful and most profitable car manufacturer in the world. Vehicles produced by Toyota Motor Corporation are divided into five brands which are Toyota, Lexus, Hino, Ranz, and Scion. The vehicles produced under these brands are sold in more than 170 countries (Toyota, n.d.). Toyota Australia...
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...with the teaching community and celebrate the excellence of teachers. This year, in order to combine the voice of the entire student community in thanking their teachers, the MHRD has decided to organize an Essay Writing Competition for gratefully acknowledging the role teachers play in our lives. The Ministry strongly feels that today’s generation should find a voice in remembering the selfless services of the teachers who play a vital role in shaping future generations. The Ministry, therefore, announces an Essay Writing Competition, and invites entries from the students to share inspiring stories about their teachers. This Competition will be conducted on 1st September 2014. The entries are invited in English and all the 22 Scheduled Languages. (Assamese, Bengali, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Sindhi, Tamil, Telugu, Urdu, Bodo, Santhali, Maithali and Dogri). A practice round will be conducted on 29th & 30th August to acquaint participants with the process. The competition round will be held on the 1st September, 2014. Winners will be announced on the 3rd September 2014 and felicitated on 5th September 2014 at Delhi. This activity will be conducted in online/offline mode. The topic of the essay will be announced on the website / sent as a text message/IVRS half an hour before the scheduled start time of the competition. There are three modes of participation....
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...E-mail: zlohrasbi@gmail.com Website: https://edocs.uis.edu/alohr1/www Introduction: Welcome to OPM 5202 Operations Management .It is a great pleasure to have all of you in my class. I have been at University of Illinois Springfield in USA for 31 years and served as a Chair of Department of Business Administration , MBA director and Chair of Management Department for several times and my work was recognized last May at the University of Illinois Springfield Faculty Recognition.I taught in graduate and undergraduate online and on ground many different courses such as Production and Operations management, Project Management, Computer Software Application in Business, Service Management, Inventory Management…etc. and I have done a number of consulting for private and public services and presented many research papers at a local and national level. In this class I will share my life time experiences and teachings with all of you. My goal is you learn the course materials and be able to apply the topics, computer applications and techniques in the real world. For more information please see my website: https://edocs.uis.edu/alohr1/www (listed above). OPM5202 Operations Management (3 Credits) Prerequisites: OPM5201 Course Description: This course helps students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development...
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