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Reflection Paper


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Week 6 Reflection Paper
This course has changed my entire outlook on marketing, first I didn’t think I would gain any insight and to be totally honest I didn’t know how marketing would tide into healthcare administration. Prior to taking this course I thought marketing only consisted of advertising but there’s a lot that go into marketing.
Marketing is more than just selling and advertising, and it actually affect all aspect of my daily life. When it comes to making choices about where to shop, how much I am willing to pay for goods and services can all be related to marketing. Marketing help organizations to understand what it takes to keep up with the rapid changing trends and allow them to keep up with what the customer needs are and how to satisfy those needs, (Perreault, Cannon, & McCarthy, 2008).
We went over a lot during this six week course, and I have new found respect for marketers. I didn’t realize just how all this tide into my over course structure. Marketing is critical part of any successful business. Take a look at some of the most successful business in the world and you find that marketing is the heart of the business. I gain some much more than I expected from this class. There were a number of things that stood out for me during this course, such as how important it is to have a marketing strategy, and understanding your weakness, strengths, opportunities, and treats. I will definitely take a lot away from this class and it will be integrated in my management style. It has been a great experience this last six weeks, I have gain such a new found respect for marketing and now understand that it not just about advertising, (Perreault et al, 2008).

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Basic marketing (16th ed.). McGraw-Hill Learning

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