Free Essay

Social Tourism


Submitted By RITA44
Words 2206
Pages 9
Social tourism

According to the survey in 1985, there were nearly 40% of respondents in the UK could not participate in an annual trip because of economic barriers. Furthermore, another important reason for 14% respondents could not take an annual trip was “personal disability”. Even though there is a connection between poverty and disability, large amounts of poor people whose poverty proved to have no connection with disability. Therefore, it is highly possible for low income families to take trips annually by adopting some measurements. It is necessary for people to take trips annually. 63% of respondents considered leaving home and taking a one-week trip yearly is essential, and fail to take trips annually may cause a sense of deprivation (Hughes, 1991). Moreover, the benefits of participation in tourism have been proved in terms of economy and social life. In addition to benefits of economy and society, individuals in society can get rest and recovery as well as the chance for learning and intercultural communication through the tourism experience. In order to provide equal chances for low-income and disabled families to enjoy tourism, social tourism as a part of social policy has been developing over the years. Hunziker explains Social Tourism as the phenomenon in tourism industry caused by participation in tour by economically disadvantaged or other disabled elements in society (Hunziker, 1951). Though there are various explanations to the concept of social tourism, Minnaert, Maitland and Miller (2007) define it as “tourism added with an ethical value is intended to benefit either the visitor or the host in the tourism swap. The essay mainly focuses on Social Tourism for low-income groups. Section 1 will detailed analyze Social Tourism, exploring how it develops in the UK and other European countries. Then the comprehensive reasons why low-income groups need a holiday will be investigated in the second section. Finally it shows how low-income groups benefit from Social Tourism and positive effects Social Tourism made on increasing family and social capital.

Minnaert, Maitland and Miller (2007) distinguish Social Tourism between visitor related forms and host related forms. The former one consists of decreasing social exclusion through providing support for economically disadvantaged and other excluded groups, while host related forms of social tourism concentrate on redistribution among host-guest communities. Since the values of tourism were proved in terms of economy more than health and social aspects, there is little government policy towards social tourism, especially in the UK. Even though the topic of “Tourism for All” aimed to solve problems of the disabled and improve participation has been established in 1999 in “Tomorrow’s Tourism” policy (DCMS, 1999), there is no sustainable development in “Tomorrow’s Tourism Today” policy, the follow-up policy paper in 2004 (DCMS, 2004). Social Tourism in the UK was chiefly supported by voluntary and charitable bodies instead of government. There are large amounts of charitable organizations in the UK. The Family Holiday Association (FHA) as one of the most important UK contributor of Social Tourism specially focuses on economically disadvantaged families. About 1400 families are able to take a holiday per year with the assistance of FHA, and assistants consist of religious organizations, health and social services workers as well as other agencies. Specific requirement of accepting aid is families with low income are unable to take a holiday for more than four years. Besides, The Family Fund (FF) as another important UK charity devotes itself to providing equally tourism opportunities for families with a strictly disabled child, which is supported by direct Government grant (McCabe, 2009). Compared with Social Tourism in the UK, it has been taken in a different structure in other European countries. Take Germany, France, Switzerland and Belgium for examples. Not only have policies been enthusiastically followed, but also governments provide finance assistance for some organizations to decrease the cost of tourism in terms of accommodation and transport. Discounted holidays are achieved by reducing financial barriers supported by financial assistance from government, unions and employers (Hughes, 1991). In addition to the limitation in taking practice to reduce financial barriers, UK did not implement the European model of policy towards Social Tourism, for instance, the World Tourism Organization (1980), also resulting in their weakness in Social Tourism. This section detailed explains what Social Tourism is and how it develops in the UK and other European countries. Reasons why low-income families need a holiday and how they can benefit from Social Tourism will be evaluated in the following sections.

Reasons why low-income families need a holiday can be divided into several categories. Firstly, a lack of funds or a lack of admission to transport may cause the need of travel. Parents may feel guilty to their children when they cannot afford an annual trip. Lack of admission to transport may be connected with disability or the unaffordable costs of particular transport requirements. Secondly, referring to environmental aspect, people need to break away temporally or spatially. A need for a break away temporally is often caused by sickness, routines and daily pressure. The rate for children who need a break from temporal circumstances may even higher than adults. A need for a break away spatially referring to people require a break away from home environment is one of the most significant reasons. Keeping living in home environment may cause pressure of people. Thirdly, people not just low-income groups need a holiday regarding relational and social aspects. Sometimes tough situations in family may be caused by family members did not spend time together. Holidays provide opportunities for family members to spend time together and improve their relationships. Fourthly, health and personal necessity also contribute to the need for a holiday. Taking a holiday can help people get recovery and restoration because people need a rest after a “bad time” including sickness, collapse and other problems. Finally, seeking for opportunities to have a change in current life, experience new activities, or create memories stated as goal-directed aspects cause people to have a holiday. Sometimes people need a holiday not for a change or new experience but for return to a “normal” life. Memories can make great effects on people’s life. Adults behave in different ways because they have experienced the world in a different way and get different memories. Therefore it becomes more important to create happy and innocent memories for children (McCabe, 2009). Reasons above have explained why low-income groups need a holiday, and benefits they can get from a holiday and positive effects Social Tourism made on the whole society by increasing family and social capitals will be explored in the next section.

Social capital can be better defined through comparing differences between physical capital and human capital. Physical capital can be concluded as goods and services which is tangible, while human capital can be concluded as skills and abilities which is less tangible. Social capital existing in the relations between individuals is also less tangible (Coleman, 1998). Increasing social capital can not only improve teamwork and trust among people, but also benefit to society because of its function of developing and preserving good character trait. Furthermore, expanding social capital is beneficial to public funding due to it declines the charge of public healthcare through decreasing demand on health service (Putnam, 2000). Family capital is defined as “the links between parents and children helping to improve child socialization” (Parcel and Dufur, 2001). Family capital can affect both the family as a whole and each of its members. However, studying social and family capital should started by investigating social policy. In the Levitas (1998) model, the moral underclass discourse (MUD) promotes increasing social and family capital through studying and changing values and behaviors of excluded groups to take them closer to mainstream society. In order to change behaviors of excluded groups, learning experiences should be expanded. According to Mitchell (1998), learning experiences can be divided into experiential and situated learning. Referring to the perception of experiential learning, a holiday provides opportunities for members in low-income groups to experience new activities, develop new awareness, and contrast these to their origin behavior pattern. Situated learning focuses on which forms individual learns in, and emphasis individuals should take learning activities in community. A holiday can help low-income group members expand their limited access to communities of practice and then changing their undesirable characteristics as well as behaviors. The level of family capital is decided by stability of the family and the social contacts of parents. On the one hand, a holiday improves relationship among family members and makes family life more pleasurable because it provides participants chances to spend more time with each other. On the other hand, social contacts are enhanced especially in group holidays because a holiday expands access to new communities of practice. In addition to increasing in family capital, social tourism also makes huge effects on improving social capital through enlarging social networks. Firstly, social contacts are achieved clearly in group holidays and less apparently in individual family holidays. It shows that the family capital is increased due to participants in individual family holidays concentrate on communicating with their family members rather than build relationships with other participants. But the social capital are also been improved, participants are likely to enlarge their involvement in social structure. Secondly, some participants express that their confidence were raised after the holiday. However, some participants considering it is a challenge to them results from lack of support, and it shows that appropriate support is needed in and after the holiday. Thirdly, the holiday as a learning experience provided participants a period of time to evaluate their current lives and then improve their knowledge as well as behaviors. Even though this benefit cannot be showed instantly, most participants express they are capable to put their worries and troubles aside and gain motivation to change their lives. Eventually, social tourism can benefit to economy is proved in several aspects. For example, it will reduce charge of healthcare due to some participants stopped taking medicines for mental illness. Additionally, holidays can replace some of other activities and reduce the related costs (Minnaert et al, 2009).

To conclude, large amounts of people in the UK cannot take an annual trip because of economically weakness. However, the benefits and necessities of tourism have been proved in many aspects, and the delivery of Social Tourism to members in low-income groups has become increasingly important. The Social Tourism in the UK shows inadequacy in policy development and government assistance compared with Social Tourism in other European countries, which is mainly supported by charitable bodies. Detailed evaluation of delivery of Social Tourism specific focusing on members of low-income groups in the UK has been made. Reasons why low-income families need a holiday can be divided into several categories including lack of fund and access to transport; environmental aspect; social aspect; health and individual aspect; goal-directed needs. Referring to the perspective of MUD, social and family capital can be increased through studying and changing values as well as behaviors of excluded groups to take them closer to mainstream society. It is Social Tourism that provides holidays as learning experiences for those excluded groups. Family capital is increased due to family members spending more time with each other. Social capital is improved through enlarging social networks. Firstly, participants are likely to enlarge their involvement in social structure. Moreover, some participants state that their confidences were raised after the holiday, while some participates find it a challenge. Besides, the holiday as a learning experience provided participants time to assess their current lives and find it desirable to make some changes. Finally, social tourism can not only increase family and social capital, but also benefit to economy. Some direct and indirect cost of public healthcare can be reduced by promoting Social Tourism, and it can even replace some of other activities.


Coleman, J. (1998) Social Capital in the Creation of Human Capital. The American Journal of Sociology 94:95–120.

Department for Culture, Media and Sport
1999 Tomorrow’s Tourism. London: DCMS.
2004 Tomorrow’s Tourism today. London: DCMS.

Hunziker, W. (1951) Social Tourism: Its Nature and Problems. No Place: International Tourists Alliance Scientific Commission.

Howard L. Hughes (1991) Holidays and the economically disadvantaged, Tourism Management, Volume 12, Issue 3, September 1991, Pages 193–196.

Levitas, R. (1998) The Inclusive society? Social Exclusion and New Labour. Basingstoke: Palgrave.

Minnaert, L., R. Maitland, and G. Miller (2007) Social Tourism and its Ethical Foundations. Tourism Culture & Communication 7:7–17.

Minnaert, L Maitland, R and Miller, G (2009) Tourism and Social Policy, Annals of Tourism Research, Vol. 36: 316-334.

Mitchell, R. (1998) Learning Through Play and Pleasure Travel: Using Play Literature to Enhance Research into Touristic Learning. Current Issues in Tourism 1(2):176–188.

Parcel, T., and M. Dufur (2001) Capital at Home and at School: Effects on Student Achievement. Social Forces 79(3):881–912.

Putnam, R. (2000) Bowling Alone. New York: Simon & Chuster.

Scott McCabe (2009) Who needs a holiday? Evaluating Social Tourism, Annals of Tourism Research, Vol. 36, No. 4, pp. 667–688.

World Tourism Organization (WTO) (1980) Manilla Declaration on World Tourism.

Similar Documents

Free Essay

Effects of Social Media on Hospitality/Tourism

...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...

Words: 2669 - Pages: 11

Free Essay

Effects of Social Media on Hospitality/Tourism

...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...

Words: 2669 - Pages: 11

Premium Essay

Sustainable Tourism Is a Way for Canadian Government to Meet Efficiently Its Economic and Social Needs of People

...Sustainable tourism is a way for Canadian government to meet efficiently its economic and social needs of people. Introduction. "Sustainability - meeting the needs of the present generation without compromising the ability of future generations to meet their own needs" BRUNTLAND REPORT (1987) Tourism is a major component of economic growth all over the world. Especially in coastal areas where it is also a for sustainable development. Tourism is expected to exert an increasing influence on coastal landscape, ecosystem and cultural heritage management. Coastal tourism, as well as tourism in general, is to a large extent dependant on an environment that is attractive to visitors. Consequently, protection of natural and cultural heritage is a precondition for sustainable coastal tourism. Protecting areas and sites constitutes an efficient and necessary way of safeguarding natural and cultural heritage. Therefore, such areas contribute strongly to sustainable coastal tourism, even though a sound balance between protection and development has to be strived for in each individual case. This is why the nations of the world have committed themselves to the sustainable development of their natural and cultural heritage by signing international agreements. Some of them specifically address coastal zones but the majority is more general and wide ranging. Natural heritage includes biodiversity, natural scenery, value for outdoor recreation, etc. and is best managed in line with the requirements...

Words: 4268 - Pages: 18

Premium Essay

The Growing Role of Social Media in Tourism Marketing

...THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites for social networking and microblogging)...

Words: 3399 - Pages: 14

Free Essay

Journal of Management Study

...Recipe for Inclusive Growth or Social Exclusion? joms_1044 1..28 Jeremy Hall, Stelvia Matos, Lorn Sheehan and Bruno Silvestre Simon Fraser University; Simon Fraser University; Dalhousie University; University of Winnipeg abstract Policy makers often see entrepreneurship as a panacea for inclusive growth in underdeveloped ‘Base of the Pyramid’ (BOP) regions, but it may also lead to unanticipated negative outcomes such as crime and social exclusion. Our objective is to improve the understanding of how entrepreneurship policies can lead to socially inclusive growth at the BOP. Drawing on data collected from Brazilian tourism destinations with varying entrepreneurship, innovation, and social inclusion policies, we argue that weak institutions coupled with alert entrepreneurs encourage destructive outcomes, especially if entrepreneurship policies are based solely on economic indicators. Policies addressing both economic and social perspectives may foster more productive entrepreneurial outcomes, albeit at a more constrained economic pace. The study extends the related BOP, entrepreneurship, global value chain, and sustainable tourism literatures by examining the poor as entrepreneurs, the role of local innovation, and how entrepreneurship policies generate different social impacts within poor communities. Keywords: base of the pyramid (BOP), entrepreneurship policy, innovation, social entrepreneurship, social inclusion, tourism industry INTRODUCTION Policy...

Words: 14928 - Pages: 60

Premium Essay

Sustainable Tourism Short Essay

...Running Head: TOURISM IN DEVELOPING COUNTRIES Ethical implications of tourism in developing countries Emily McIntyre 3378148 September 26, 2006 TREN 3P12 Sonya Graci Introduction: Tourism is instituted in ad hoc fashion, with little regard to appropriate socio-ecological planning. This paper outlines the ethical implications of tourism in terms of the social and political, environmental and economical issues in developing countries. All resolutions for these implications, follow the Global Code of Ethics for Tourism (GCET) which is a set of principles whose purpose is to guide stakeholders in tourism development: central and local governments, local communities, the tourism industry and its professionals, as well as visitors both international and local (UNWTO, n.d.). Background on the industry: In general, tourism occurs in developing countries, because businesses have adopted a development-oriented perspective. The emphasis is on development (use) in order to reach optimal economic gain by extractive use of resources rather than protection and preservation (Fennell, 2002). There has been a trend in humans, to take on the role of being bad rules, by trying to exploit and dominate for short-term personal gain at any expense (Peterson, 1996). It is a harsh reality that there are a significant lack of resources for effective management of visitors and the environment (Fennell, 2002). Therefore, resource management is a critical issue that...

Words: 1900 - Pages: 8

Premium Essay


...Discuss the socio – cultural impacts of the tourism development using examples from the country of your own choice This essay will argue that Lithuania has many positive and negative social and cultural impacts on the tourism industry. In these days tourism became one of the most important in economic, social and cultural environment. People pay attention in these things because they are also very important to develop any business. Tourism is very significant for countries, because it may bring a lot of money if it will be developing properly. First of all, talking about Lithuania’s social positive impacts: people are travelling to different countries to find something new in other cultures, traditions, to see different environment and to meet different people and to know something new. This is like a positive impact in tourism industry, because they bring something new too. Lithuania is a small country, but it has socio – cultural positive things, such as, meaningful leisure, improving the public and also work in communities, because people all the time with each other and that make the country stronger and stronger. These things make positive impacts, because social tourism is about people and their activities. People, who comes to new country should adapt to that country’s customs, traditions, social environment but also should not lose their own. As it was mention before, Lithuania is a small Scandinavian country, where is about just 3,000,000 people. So there is not...

Words: 1789 - Pages: 8

Premium Essay

Discuss the Effect That International Tourism Has on Developing Countries and Suggest What Measures Can Be Taken to Ensure Sustainable Tourism.

...Discuss the effect that international tourism has on developing countries and suggest what measures can be taken to ensure sustainable tourism. Tourism is one of the most profitable and growing sectors for the economy of many developing countries. Governments are aware both of this and the opportunities that lie within the industry, and wish to, with the combined effort of public and private sectors, focus on providing goods and services to international tourists for economic benefits to the country. Tourism creates jobs and eventually leads to a better standard of living for the country’s inhabitants. However, too much focus on economic gain can risk neglect in other areas and negate any progress. This essay outlines the effect of tourism in terms of the economic and environmental, social and political issues in developing countries. The tourism industry in developing countries is constantly supported by various supplementary services such as the transportation services, travelling services, hospitality services and others. This indicates the vast range of industrial and economic integration of international tourism across the world. However, there is an on-going failure for economic systems to see the whole picture and to consider other aspects to implement correct development strategies to help ensure conservation, rather than just economic, short-term gain. Tourism has consistently been shown to have a negative impact on the environment through land erosion, noise...

Words: 981 - Pages: 4

Free Essay


...Running Head: TOURISM DEVELOPMENT Tourism Development and Planning [Name of the Writer] [Name of the Institute] Tourism Development and Planning Introduction Tourism is defined as those friendly tourist activities with the natural, cultural and social and community values, which allows you to enjoy a positive exchange of experience among residents and visitors, where the relationship between tourists and the community is fair and benefits the activity is distributed fairly, and where visitors have a truly participatory attitude in their travel experience. Tourism is fundamental for the economy of many regions, like Thailand. Because tourism involves attracting foreign exchange, it is generally the only means of economic development for some nations. It provides an opportunity for development, employment marketing and sale of local goods etc. It also helps in creating service industries, which are crucial for the development of a region. Many evolving nations like the overview of tourism as a vehicle for financial development, granted its promise to profit from foreign exchange, decrease earnings and paid work disparities, reinforce linkages amidst financial parts and assist to alleviate poverty. The dispute opposite policy maker is to have a broader viewpoint and better comprehending, that there can be both affirmative and contradictory consequences from tourism development. Tourism, in fact, has a number of features that make it an activity to be...

Words: 4386 - Pages: 18

Free Essay

Manly Brand Report

...Introduction 3. Theories a. Holt’s Theory of Cultural Branding b. Hall’s Tourism and Market System 4. Case Study Introduction 5. Brand Strategies 6. Critical Analysis of Brand Strategies 7. Recommendations 8. Conclusion Executive Summary This report was commissioned to examine the Manly Council case study and the strategies they use for their business and how they can relate to actual marketing theories and models. This research draws attention to the two strategies that Manly Council uses one of which is the beach and how they utilize this in enhancing the experience of tourists. Manly Council does this by placing eateries, shopping centers, services such as bike tours and aquariums and hosting annual events such as the International Jazz Festival. The Holt’s Theory of Cultural Branding where it states that brands are and can influence the societies culture fits into this strategy as Manly Council has created the ‘Surf City’ brand to align the values of its residents to create a beach culture for them to showcase to visitors. However in the strive for personal sovereignty is almost impossible through brands because cultural branding will force too many cultural icons for one to handle and time is short for one to reach sovereignty. Further research indicates that social media is also a tool used by Manly Council to increase brand awareness. The Hall’s Tourism and Market system, which signifies that a tourists experience is the main point...

Words: 3284 - Pages: 14

Free Essay

Ecotourism Is a Feasible Alternative to the Negative Effects of Mass Tourism.

...Ecotourism is a feasible alternative to the negative effects of mass tourism. Tourism has become a global phenomenon in the world today, with growing numbers of tourists every year, mostly attributed to mass tourism. Mass tourism is defined as global tourism with many people staying overseas for more than one night, as compared to other forms of tourism such as ecotourism or business and medical tourism. The growth in tourism has been mainly attributed to the growing affluence of today’s society, lifestyle changes, as well as technological developments that allow for greater holidays at cheaper prices too. However, tourism has also brought along many negative impacts, in terms of the economic aspect, cultural and social aspect, and most importantly in the environmental aspect too. As such, ecotourism has been brought into the problem to be tried as a feasible alternative to mass tourism. Ecotourism aims at safeguarding both natural and built environments, being sustainable and enabling local people to share in the economic and social benefits. Firstly, ecotourism helps to protect the environment and sustain it. With tourism, environmental impacts such as the destruction of the natural environment and wildlife habitat, such as in coastal, marine and inland areas, has occurred along with various other consequences such as the loss of ecosystems and pollution. These consequences have stemmed from mass global tourism that involves many tourists going to a single attraction. For example...

Words: 1486 - Pages: 6

Premium Essay

Research Proposal

...will also try to focus on following issues: * For identifying the similar reason for travelling * Understanding the people’s behavior toward travelling Significance of the study: This study helps the following organization: * Government * Travel agency * Institution related to tourism * Bangladesh Porjoton Corporation Literature Review: Various secondary sources of information are studied. Most related reports deals with the branding tourism sector, to identify the economic impact of tourism in Bangladesh, not to measure the attitudes towards travelling. The research reports related to tourism are given below. According to Pizam’s article (1984), the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry, its contribution to employment is not only restricted to the area or country but it also provides those jobs to women, youngsters, unskilled, minorities and the socially disadvantaged who find it very hard to get any jobs. Here economic and social impact has been showed. But we are conducting the study for measuring the...

Words: 924 - Pages: 4

Premium Essay

Creating Brand Image of Bangladesh Through Developing Tourism Sector

...acknowledge our respected course teacher Mr. Ishtiaque Arif to give us such an essential task to do an informative report. In this report we mainly focused about how we can create a brand image of Bangladesh through developing our tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh * Recommendation to develop the tourism industry of Bangladesh | | 6 | * Conclusion | | 7 | * References | | Introduction: Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also...

Words: 6685 - Pages: 27

Premium Essay

Tourism Management

...Tourism management fundamentals 1. 1. TOURISM – PRINCIPLES AND PRACTICE Unit I: Introduction to Travel and Tourism 2. 2. The word Travel derived from the French word ‘Travail’ All Tourism involves Travel; but not all Travel involves Tourism 3. 3. • Tourism is part of LEISURE. • In modern times Tourism is only a recreational activity is a MISCONCEPTION because participating in meetings, seminars conferences, trade fairs, etc are also a tourism activity. 4. 4. Tourists • The tourist market is divided into: 1. The leisure tourist 2. The business tourist 5. 5. Visitors • A visitor is any person visiting a country other than that in which he/she has his/her usual place of residence, for any other reason than following an occupation from within the country visited – Visitors may be further categorised as excursionist and tourists 6. 6. Excursionist • A day visitor who stays for less than 24 hours at a place. There is no overnight stay 7. 7. Tourist • A tourist is a temporary visitor to a place. They stay at least for 24 hours 8. 8. TOURISM • One of the first attempts at defining tourism was that of Professors Hunziker and Krapf of Berne University in 1942. They held that tourism should be defined s – ‘the sum of the phenomena and relationships arising from the travel and stay of non-residents, in so far as they do not lead to permanent residence and are not connected to any earning activity’. 9. 9. UNWTO definition • Tourism comprises the...

Words: 3114 - Pages: 13

Free Essay

Tourism Management Week 6

...Chapter 15: Tourism Policy: Structure, Content, and Process Question 4. How would you identify and choose the stakeholders who should be involved in the formulation of a tourism policy for a region? Is there anyone whom you feel should be excluded from the process? Stakeholders should be identified and chosen based on a broad range of economic and social benefits such as employment and income. Employment and income are important because they allow stakeholders to reside in and to enjoy the quality of the region. Stakeholders include: Residents of the host destination Local/municipal/regional/provincial/national governments Local/regional/national environmental groups Local visitors/excursionists Remote visitors/tourists Tourism industry sectors such as accommodation, attractions, adventure and outdoor recreation, entertainment, events, food services, tourism visitor services, transportation, and travel trade Destination management organization (DMO) Culture/heritage groups Social/health/education groups I cannot think of anyone specific who should be excluded in the formation of tourism policy because it seeks to ensure that visitors are hosted in a way that maximizes the benefits to stakeholders while minimizing the negative effects, costs, and impacts associated with ensuring the success of a destination. Question 8. What are the most important interfaces of tourism policy; that is, which other sectors of the economy and society need to...

Words: 1574 - Pages: 7