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Sociocultural Trends

In: Business and Management

Submitted By sguyett
Words 375
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There are a number of sociocultural trends in the United States that are changing North America and the world. As these trends continue to infiltrate our society, it is important to recognize how these trends will change the world we live in so that we may respond to these changes. Increased environmental awareness is an ever present sociocultural trend that we can see every day. The opportunity and encouragement to recycle is seen everywhere from our homes to recycle-only trash cans on the streets. This benefit to our Earth has created challenges for companies. Sustainability has become a huge issue and companies have been required to decrease their carbon footprint (Wheelen & Hunger, 2010) by reducing emissions and offering recyclable products. The expanding seniors market has begun to have an enormous change on our society as well. As the population of senior citizens begins to skyrocket, companies must alter their strategic plans to cater to the needs of this growing segment of society. Larger signs, better lighting in restaurants, more seats in stores and increased accessibility are just a few things that corporations must prepare to have in place to accommodate the needs of the elderly in the next few years. (Wheelen & Hunger, 2010) Additionally, healthcare institutions must prepare for increased patient populations. Another important sociocultural trend is changing pace and location of life. Increased technology and the merging of personal computers with the communication and entertainment industries has caused a spike in telecommuting, allowing people to leave urban areas and move to small towns without hindering their ability to work (Wheelen & Hunger, 2010). A change in household composition has drastically changed the face of the modern workforce. Married-couple households dropped from 80% to 50.7% from the 1950’s to 2002 (Wheelen & Hunger, 2010). This increase in single-person households has increased the demand on companies to offer flexible scheduling options and has also bolstered the already increasing number of women in the workforce. Corporations must be cognoscente of these and many other sociocultural changes occurring in our society so that they may adapt and remain competitive in a rapidly changing society.


Wheelen, T., & Hunger, J. (2010). Concepts in strategic management and business policy (Custom ed.). Upper Saddle River, NJ: Prentice Hall.

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