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Strategic Market Planning - Sugar & Spice

In: Business and Management

Submitted By azlinazaini
Words 4947
Pages 20
STRATEGIC MARKET PLANNING

& IMPLEMENTATION

Sugar & Spice : Healthy HomeCooked Meals Delivery

EXECUTIVE SUMMARY

Sugar and Spice is a catering and food delivery company that focuses on healthy, home cooked meals with lots of delicious choices on its menu to tantalize our customers' taste buds. With Sugar and Spice, customers will enjoy a rich variety of delicious meal that is different everyday. The daily selection of dishes includes fresh seafood, meat and vegetable, which will be prepared and served in hygienic condition. Our target customers are mainly working professionals from government offices and private offices as well as students in Putrajaya and Cyberjaya areas. In line with our 'green' effort, we will pack all the food in high quality disposable and microwavable container.

Strategic Market Planning & Implementation

Page 2

Sugar & Spice : Healthy Home-Cooked Meals Delivery

TABLE OF CONTENTS
I SITUATIONAL ANALYSIS
1.0 2.0 3.0 4.0 5.0 COMPANY PROFILE ……………………………………………….. 4 PRODUCT INTRODUCTION ………………………………………. 6 MARKET ANALYSIS ………………………………………………. 11 SWOT ANALYSIS ……………………………………………………. 14 COMPETITION ANALYSIS …………………………………………17

II

MARKETING STRATEGY
6.0 7.0 8.0 MARKETING OBJECTIVES ………………………………………. 18 FINANCIAL OBJECTIVES ………………………………………… 19 SEGMENTING, TARGETING & POSITIONING (STP) ANALYSIS …………………………………………………………… 20 9.0 MARKETING STRATEGY ………………………………………… 22

III FINANCIAL STATEMENTS & FORECASTS
10.0 11.0 BREAK EVEN ANALYSIS ………………………………………… 28 PRO FORMA FINANCIAL STATEMENT ………………………. 29

IV CONTROL
12.0 IMPLEMENTATION MILESTONES ………………………… 31

V

BIBLIOGRAPHY

Strategic Market Planning & Implementation

Page 3

Sugar & Spice : Healthy Home-Cooked Meals Delivery

I

SITUATIONAL ANALYSIS
1.0 COMPANY PROFILES

1.1

COMPANY SUMMARY

Sugar and Spice is a new home cooked food and delivery service

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