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Symphony Teleca

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Submitted By dmars15
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Symphony Teleca

Symphony Teleca – Service Industry (The Analysis) Principles of Marketing

Symphony Teleca Abstract In this paper I will choose an international service company. I will describe the main line of business of the company. I will name four other countries in which the company operates. I will explain the implementation of the 4 P’s marketing mix concept by the company including; competition, target market, product strategy, distribution strategy, communication strategy, and pricing strategy. If there are any differences of implementation of the concepts that vary from one country to another I will explain how.

Symphony Teleca Symphony Teleca

Symphony Teleca delivers innovative products combined with contemporary product development, system integration, analytics and they manage services for hundreds of organizations around the world. Headquartered in Palo Alto, California; Symphony Teleca is the world’s first services company exclusively dedicated to helping clients manage the global convergence of software through clouds and other connected devices. Symphony Teleca has
5,800 employees in 35 countries, including distributions and delivery systems in Asia, Australia, and the America’s. Four of the many countries in which they operate are Argentina, Germany,
Japan and India. They are following the same guidelines in each of these countries, after much research I found no difference in the company’s implementation of the concepts in each of these locations. The Symphony Teleca Corporation develops, deploys and manages software enabled products.
Their clients include automotive engineers, automotive electronics, aerospace, various electronics and mobile devices, such as cell phones and tablets. Some notable clients include
Microsoft, Samsung, Intel, GE, Bank of America, Xerox, Chevron, LG, Motorola, Google, AT
&T, MTV, and MSNBC. “Our clients expect faster time to market and more new features per release and we deliver equal productivity to their team. Our focus on Engineering Outcome… that shorten time-to-market for new products, ensure higher quality, reduced cost of quality and delivers greater innovation to compete in a global marketplace. Unlike most service providers
(Competitors) who concentrate on "output" (performing tasks), Symphony delivers "outcomes"
(based on results-oriented, performance metrics). This isn't about staff augmentation; it's about Symphony Teleca

picking the right partner.” (Symphony Teleca: Product Development) The core purpose of
Symphony Teleca is to service and help customers be successful. Leading and developing innovative solutions that solve complex business problems, open new markets, and create new revenue opportunities.

The target markets for Symphony Teleca are those that use electronic device internally and externally, that’s almost every segment of businesses; banking and financial services, computer and consumer electronics, retail, industrial manufacturing and distribution, internet and social media, telecom and media services, and smart energy. Symphony Teleca has grown their vertical expertise throughout domain, technology and product management. When it comes to distribution; technology can be remotely installed into clients systems without actual physical installation. Software can be installed onto an installation disc and purchased onto systems or it can even be pre-installed on operating system which is mostly how it’s done now.

To help capture, monitor, and control their costs, from a successful experience standpoint,
Symphony Teleca truly understands global organization’s critical requirements. Our solution success centers on our proven track record of experience and accomplishment with a
Communications Lifecycle Management (CLM) solution that reduces risk and costs, improves management insight and operational efficiencies, and establishes a strong business partnership.
(Symphony Teleca: Communication) With comprehensive software streamlines, telecommunication operations and processes allow global organization to increase efficiency and lower cost.
Symphony Teleca

In conclusion, Symphony Teleca is an established international private business, so getting some information that was not posted on their website and other internet sources was hard to find. Symphony Teleca prides itself on quality and efficiency, and the testimonials found on the website support their claim. They work and partner with some of the largest and most visible companies in the world. “Our focus is on close customer relationships and the best quality delivery with innovative solutions. Quality is not a separate entity; it is part of everything we do.” (Symphony Teleca: Quality) Symphony Teleca has increased their revenue by building strong relationships with their clients and consumers, through better understanding, targeting, pricing, and promoting to customers using data analytics and effective solutions. With more efficient and better operational management, Symphony Teleca has reduced cost and made them a leading competitor in the service industry.

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