2/15/2015
2/15/2015
Mikee Lyka C. Menes
3-Marketing Management
Mikee Lyka C. Menes
3-Marketing Management
Total Quality Management
(Companies)
Total Quality Management
(Companies)

* Total Quality Management of McDonalds
Introduction
The father of the quality movement which is W. Edwards Deming introduced the concept of management named Total Quality Management (TQM). This approach management originated in Japanese Industry in the 1950’s and became popular in the West since early 1980’s. TQM is a system for a customer focused organization in continual improvement that involves all employees of all aspects of the organization. Employee involvement, focus on the customer, benchmarking, and continuous improvement are the four significant elements of TQM. Besides, there are some management techniques which involve in the implementation of TQM, such as quality circles, Six Sigma, reduced cycle time and continuous improvement
Employee involvement is creating an environment for employees as to have impact on decisions making and actions which can affect their jobs.
Focus on the customer
Customer is the only element who determine the level of quality and the worthwhile level from all the efforts which organization do to foster quality improvement, training employees, integrating quality into processes management.
Benchmarking
Benchmarking is the process of comparing one's business processes and performance to industry as to learn and practice from other industry for achieving the best performance.
Continuous improvement
The process which involve ongoing efforts to improve the system, products, services or process to achieve improvement in an organization and company.
Quality circles
A quality circle is a group of volunteer form by workers under their supervisor who are trained to identify, analyze and solve work related problems as to improve the