... Noida, India ABSTRACT “Way to creating positive image lies in building connections with society through Corporate Social Responsibility initiatives.” Corporate Social Responsibility creates a landing place in the minds of the target consumers. It not only caters to the Brand Equity awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era of globalization and cut-throat competition concern of the companies has shifted to Corporate Social Responsibility. “Doing good” seems to be the new slogan for many brands in 2010. After a year economic misery and banking crisis,...
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...Applying and Strategizing Research GEN 200 University of Phoenix September 19, 2010 Amidst numerous problems, time management is the most crucial problem I face in my day-to-day life. Time management is the range of skills, tools, and techniques used to manage time when accomplishing specific tasks, projects, and goals. From waking up in the morning, to falling asleep at night, managing time efficiently has been a nightmare to render. Possessing excess time to perform a task and not using it wisely is my nemesis because I always find myself unprepared and complete the task at the last minute. Some examples of not using time management effectively in my daily life are: arriving to work late, not preparing what to wear to work the night before, overextending my lunch break, and turning in homework late. Knowing how to prepare and plan ahead of time for any event will help overcome this problem. Finding a solution requires strategic planning using either a daily planner or an organizer found in most smart phones these days. Electronic organizers have more of an advantage because they can sort, organize and store more information than paper and pencil planners. However, if technology is not user-friendly, the idea of pen and paper will always remain available to use. Identifying the order of daily events and when they should take place is critical in managing time efficiently. For example, setting an alarm clock at five o’clock in the morning is a daily routine...
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...degree. First, one must take the initiative by researching colleges and the courses they offer. A prospective student should make sure the college they wish to attend has good reviews and high graduation rates. After finding the right college, one must enroll and meet all requirements the course demands; participate in class discussions, turn in assignments on time, and above all, ask questions. Only you are responsible for what you do or do not understand. There is no blaming anyone else for your failures. If you want to do well in college classes, you must make sure you ask for any clarification you may need to be successful at any given task. Personal responsibility and college success go hand in hand. If you want that degree, you must hold yourself accountable for your actions. If you slack, you are setting yourself up for failure; however, if you take your life into your own hands, and make choices conducive to reaching your goals, you will receive that diploma. For instance, think positive “Generally, the higher the positive affect, the higher the GPA” (Nickerson, Diener, & Schwarz, 2011, Positive affect and college success, p. 719). Make certain you feel you are comfortable with the level of work you have to do; if it is too difficult speak up; if it is too challenging speak up. “Optimal levels of challenge are not only necessary for learning and talent development, but also for student involvement, intrinsic motivation, and academic success” (Schweinle & Helming...
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...SJC-Cavite High School Student Grade 7 Ignore Their Study Just to Play DOTA Group name: Justine Movido Kennedy Dalondonan Gemboy Nunez Gabriel Cailing Deither Pastolero Jefferson Bacanto Section: Grade 7 – St. Anthony CHAPTER 1 Introduction: The high school students ignore their study because of playing DOTA, specially the boys. Some of the High school students common at the boys regret to focus their studies because of playing computer games like DOTA. They wanted to finish the school or cut their classes to play DOTA. Students also spend their money to play DOTA with friends and ask some of them to lay and if who win they’ll get their money back of earning it double than their normal money. DOTA is a computer game a war game of a warrior that reaching their goal, defending their territory. Problem: The students can’t focus their studies cause of DOTA. Because of it they fail their grades at school. Mostly students go to computer shop to play DOTA not to research their assignment or projects. They even ignore their parents of focusing to study hard and stop spending their money just to play DOTA. Background of the study: Drawing inspiration from a popular starcraftmod known as aeon of strife the first version of DOTA was released in the middle of 2003 by an individual know only by hispseudonym Eul. Statement of the problem: The problem is high school students are not participating in the class because of playing DOTA, many high school students are...
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...Jenah Cooney May 15, 2012 College English/Surinak Senior Research Paper Period 2 Wake Up Later and Your Grades Will Be Greater High school is a part of every teenager’s life whether they like it or not. Although it is not a requirement; most, if not all, teenagers will experience at least one year of high school. With the experience of high school, students will also go through waking up early sometimes at five or six a.m. The starting time of high schools has been highly debated for several years. Those who debate this topic usually dispute on whether or not changing the time would be beneficial. Psychologists estimate that as many as 30% of children may have a sleep disorder at some point during childhood. Sleep disorders have implications both for social-emotional adjustment and for school performance. For this reason it is important for both parents and educators to understand how sleep works and how disruptions in normal sleep patterns can affect children and teenagers. Starting school just a half an hour later would benefit the most families and students, and also to accommodate for teens' sleep needs. One of the main beneficial topics to argue for starting school later is attendance. Schools should start later because it is proven that students will have higher attendance. If students can get more sleep, they are more likely to attend school on a regular basis. Studies have shown that after puberty, teenagers require more sleep, around nine and a half...
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...increased 2% since 2012 (Vaught, Jabbaar-Gyambrah.), more and more students are being pressured into attending a higher level of education institution. Attending a private, college prep Catholic High School, I was taught “you either get a degree or you don’t succeed.” My parents instilled those values in me as well, however neither of them attended college or a 4 year university, yet are still able to pay for my out-of-state...
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...on your passion is important because true passion is more valuable than money and no obstacle will stop you from achieving success. Preview/Transition: For example, I believe Main Point/Example #1: Which is better, love or money? Love is the key to happiness. People say having money is what life is about. I don’t believe that. The true happiness is going after what you love. When I was in high school, I always hoped I could get an honored job such as a talented doctor, a famous lawyer or a skillful engineer, so I could make a lot of money and got rich. However, I grew up and became more mature. Now I believe that true passion is more valuable than money. It doesn’t matter what kind of job I will have soon and how much my income is, as long as it should be something I enjoy, then it will lead me a happier and fulfilling life. I believe you should strive to do what you love for a living. Most people hate waking up 8.00 o’clock in the morning each day for 40 years because they know they have to go to a job that they dislike even though they got paid with higher salary. Work takes up such a large portion of each...
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...Schizophrenia And It’s Effects Imagine waking up every day to a new chapter of delusional episodes. That is how someone who suffers from schizophrenia feels like almost all the time. Schizophrenia is a mental disorder that disables people mentally and sometimes even physically. This paper will talk about it’s origin, symptoms, causes, subtypes as well as diagnosing and treating it. Some may believe that schizophrenia is a relatively new found psychological disorder,but what they don’t understand is that only the word schizophrenia is 100 years old, but the disease itself has been documented for hundreds of years. The term “schizophrenia” comes from the greek words “schizo” which means split and “phrene” which means mind. It can be traced...
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...American Nurses Association defined nursing as, “The protection, promotion and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the individuals, families, communities, and population.” There are three pathways to becoming a nurse. The first one is a three year diploma in a hospital setting. A two to three years associate degree program is the second option offered through a technical or community school. A four year BSN degree program offered at a college or university is the last pathway. To obtain an RN licensure, both (ADN) and (BSN) programs sit for National Licensure Examination (NCLEX). Although passing (NCLEX) is similar for both programs, this exam only measures minimal clinical competencies and not the total education preparation and skills needed to practice safely whether it is in a clinical, inpatient or outpatient setting. This paper will explore not only their professional, educational preparation, but also the differences in competencies between associate degree and baccalaureate of science nurse degree levels. In 1958, following the World War 11, to relieve the shortage of nurses demand prompted by the world war, the associate degree nursing (ADN) program was developed. ADN nurses would work as technical nurses under the supervision of professional nurses. However this was a temporary fix for the shortage of nurses post world war. The...
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...this paper, I will discuss the different types of discrimination that LGBT youths are faced with and the effects on these youths. The paper will elaborate on the severe impacts on LGBT youths not only caused by discrimination but also due to lack of support and guidance. The paper will also discuss the roles of the parents and schools in helping minimize discrimination against LGBT youths. This paper will also hopefully instruct schools and parents to accept and support gay students rather than add to the discrimination that they already face. Doing so will reduce the high school drop out rate and most importantly the youth suicide rate. In essence, the purpose of this research paper is to identify the different effects on LGBT youths due to discrimination and to explore various actions that can and should be taken by schools and parents to help these youths live a normal and happy life. Therefore, my target audience is the school system as well as the parents of LGBT youths. Suicide is the leading cause of death among gay and lesbian youths. Gay and lesbian youths are 2 to 6 times more likely to attempt suicide than heterosexual youth. Over 30% of all reported teen suicides each year are committed by gay and lesbian youths. . . . Gays and lesbians are at much higher risk than the heterosexual population for alcohol and drug abuse. Approximately 30% of both the lesbian and gay male populations have problems with alcohol. Gay and lesbian youth are at greater risk for school failure...
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...Sociology 225 Research Paper Marijuana as a Gateway Drug The gateway theory is a hypothesis which states that the use of gateway drugs (alcohol, tobacco and marijuana) lead to the use of more illicit drugs such as heroin and cocaine. According to the Drug Enforcement Administration (DEA), marijuana is a Schedule I substance under the Controlled Substances Act. “Schedule I drugs are classified as having a high potential for abuse, no currently accepted medical use in treatment in the United States, and a lack of accepted safety for use of the drug or other substance under medical supervision.” Marijuana is thus considered by the U.S. government to be more dangerous than cocaine and opium - both Schedule II drugs, and at the same time a gateway to these harder and more addictive drugs. The government’s position is not only paradoxical, but should be a reason for debate as to the credibility of the gateway theory. A detailed look is warranted because of the magnitude it has on affecting U.S. drug policy. According to the “Reassessing the marijuana gateway effect” article, there are three phenomena which represent the evidence for a marijuana gateway effect. The first is “the relative risk of hard drug initiation for adolescent marijuana users vs. non-users. In one U.S. study, the risk of drug progression for a marijuana user was 85 times that of a non-user” (Center on Addiction and Substance Abuse 1994). The figure makes apparent sense because as will be seen an individual...
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...BEST PRACTICE Waking Up IBM How a Gang of Unlikely Rebels Transformed Big Blue Six years ogo, IBM was a hasbeen. Today, it's an e-business powerhouse. It didn't turn around by imposing change from the top. It let ideas, initiatives, and enthusiasm bubble Lip from below. Maybeyour company should do the same. BYGARYHAMEL D o YOU REMEMBER WHEN IBM was a case study in complacency? Insulated from the real work! by layer upon layer of dutiful manaj;ers and obsequious staff, IBM's executives were too busy fighting their endless turf battles to notice that the company's once unassailable leadership position was crumbling around them. The company that held the top spot on fortune's list of most admired corporations for four years running in the mid-T98os was in dire need of saving by the early 1990s. Fujitsu, Digital Equipment, and Compaq were hammering down hardware margins. EDS and Andersen Consulting were stealing the hearts of CIOs. Intel and Microsoft were running HARVARD BUSINESS REVIEW July-August 2000 137 BEST P R A C T I C E • Watting Up fBM that the data was being provided by Sun. And IBM didn't have a clue as to what was happening on the open Internet. It bothered me." The fact that IBM's mucketymucks were clueless about the Web Missing an Olympic wasn't exactly news to Grossman. Opportunity When he had landed at IBM a few years earlier, everyone was still usThe first match was struck in 1994 ing mainframe terminals. "I was in the backwoods of IBM's...
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...episodic acute stress, and chronic stress. My seven-day stress journal relates to the acute stress symptoms. Acute stress symptoms include the following listed, but not limited to: emotional distress, muscular problems, headaches, stomach, gut and bowel problems, sweaty palms, dizziness, and high blood pressure. The stress journal assignment was to be completed consecutively in a seven-day period. I carefully recorded any stressors or hassles experienced throughout the day. I observed physical, cognitive, and emotional responses to the stressors and briefly wrote about my coping mechanisms. I also recorded the time of the first stressor and how long the stress responses continued after the stressors ended. My stress journal is an insight on how inadequately I deal with stressors. Throughout...
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...1991 The Effects of Dream Length on the Relationship Between Primary Process in Dreams and Creativity Glenn Livingston l and Ross Levin l ,2 The effects of dream length on the relationship between primaty process in dreams and a measure of creativity unconfounded by IQ was investigated in a sample of 93 graduate students using the Auld, Goldenberg, & Weiss (1968) Scale of Primary Process Thought (SPPT) and a modified Wallach-Kogan (1965) creativity batte/yo Consistent with previous research, total and mean primary process were found to correlate significantly with creativity (r = .28, P < .01 and r = .23, P < .05, respectively). Both significant relationships disappeared, however, once the effects of dream length were partialled out, confirming Wood, Sebba, & Domino's (1989-90) contention that this relationship may be artifactual. It is suggested that dream length as an individual difference in and of itself may thus be a more fruitful variable to examine in future research investigating the relationship between creativity and dreams. KEY WORDS: dreaming; dream length; primary process; creativity. The contention that creativity and dreaming may reflect similar psychological processes has long been maintained by both the lay public and philosophers alike. In support of this, both the anecdotal and empirical psychological literature contain numerous references suggesting both a direct and analogical relationship between dreams and creativity (Adelson, 1960;...
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...A. Definition of terms DOTA - is a multiplayer online battle arena game in a three-dimensional environment, presented from an oblique high-angle perspective. The player commands one of 110 controllable character "Heroes. Each Hero begins the match at level one and becomes more powerful by accumulating experience points through combat, thereby leveling up to the maximum level of twenty-five. With every level gained the player either selects a new ability for their Hero to learn or enhance their general statistics. Each Hero's method of combat is influenced by its primary property: Strength, Agility, or Intelligence. Custom map- is game that you can modify its features its features using World Editor. Computer shops are places that contain computer units that you can rent for surfing the net and gaming. Some shops utilize cubicles for the privacy of their users. Multiplayer Online game – is game where one of several thousand players can simultaneously join in a persistence gaming experience in a world that exist even when they aren’t playing. Participation in these “worlds” allows players to build social relationships with others players. This often developed into organized collaborative groups called guilds. Real time strategy – Is a strategy game that is played without turns. Instead all moves and countermoves are made in real time, allowing for faster pace. Managing resources to create and deploy semi-autonomous units that would engage in real time combat. Social connectedness...
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