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Water to China

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Submitted By ChrisKleer
Words 964
Pages 4
Abstract

China boasts an incredible population of citizens who are in need of clean water. While many companies are looking to get into the $14.2 billion market the country offers by cleaning the local tap water (Taylor, & Leung, 2009) there are those who may live or work in areas that will not have this water immediately. This could include manufacturing workers and wealthy business people who travel to remote areas who would like to use them at work and in their homes. In order to serve this market and others, a wise way to get into it is to offer Brita portable water filtration systems to individuals and the companies who hire them.

Memo: Selling Portable Water
Filtration System in China

China boasts the world’s largest population with more than 1.3 billion people (U.S. Census Bureau, 2010). Many of them are hard working and honest, but lack what industrialized nations should have: access to potable drinking water from the tap. For this reason, it is imperative that Brita International, market its portable filtration devices to them before other companies with an equal ability to penetrate the market do so. The key demographics include wealthy, health-conscious households as well as manufacturing workers. The wealthy families will be inclined to purchase a larger array of products, such as countertop systems for the family as well as canteen water bottles. As for the latter group, China’s manufacturing workforce boasts more than one-hundred-twelve million people whose wages have increased at an average of 9% over the past five years (Foshan, 2010). These workers put in long hours and are not always in the best conditions due to their lack of formal support as many of them are migrant workers and not part of a formal union. The factories are likely not to be any better than residential areas, and perhaps

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