...MgtS 4481 Sec. 5 Geoffry Bell, Ph. D. February 6, 2012 Hand-In Summary 1 Hambrick and Fredrickson’s literature review, Are you sure you have strategy? focuses on the key components of a strategy. Its purpose is to expand on the past 30 years of strategic frameworks and help us identify what actually constitutes a strategy. When executive call everything strategy, they create confusion, so this article works to dispel the misconception many executives and scholars hold that a strategy is a catchall term used to describe whatever they wish. Instead, Hambrick and Fredrickson persuade us that a sound strategy, or as they define – an integrated set of choices, incorporates five separate elements that must work together to create one unified strategy. These five key elements, which are guided by the company’s mission, objectives and strategic analysis form the strategy - consisting of these domains of choice: arenas, vehicles, differentiators, staging, and economic logic. Consideration should be placed on all five elements, and not just a few components of a strategy. These elements call not only for choice, but also preparation and investment. It is important that they align and support one another. Finally, only after the design of all five elements can the strategist plan other supporting activities that are needed to reinforce the strategy such as functional policies, organizational arrangements, and operating programs. The arenas element is the most fundamental choice...
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...If I were the CEO of a multi-national corporation to consider a market entry mode strategy, there would mostly be the most important question that would come up into my mind is which market entry mode strategy will give my company higher profitability and larger market share. There are lot of market entry mode strategies like direct exporting, indirect exporting, licensing, franchising, wholly owned companies, joint venture, strategic alliance etc. however, before choosing the market mode strategy, I would definitely consider the market’s existing conditions that will back me to boost up my company’s bottom line. The first question that would come up is what is the condition of the economic factors of the country that my company has to deal with? It is very clear that for every market entry strategy mode, I need to consider the existing economic issues of the country to confirm my company’s profitability and future, like its inflation rate, interest rates, income levels, currency strength, balance of trade, tax, tariff & Excise Duty, and government controls over these issues. If there is any high inflation rate or the inflation rate is unstable like Zimbabwe, no market entry mode is going to work to ensure my profitability. If there is a high market interest rate that will hamper my future business prospect, I will not consider this country to enhance my business. The income levels of the country’s residence are a significant factor to set up a price of my product and forecasting...
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...Human Resource Strategy Contemporary Business May 22, 2015 Profesor Jean Fonkoua Hospitality and Financial Services are two services that are offered to the general public. Marriott International and United Services Automobile Association(USAA) are two companies in the fortune 100 that meet these type of service. Both companies offer two different type os service to the public , but are very different and yet similar in may ways. The Marriott is a bigger company by number of employees and location. Having one hundred and two thousand employees, compared to USAA’s twenty-six thousand employees. The number of locations is also very different as USAA only has 76 locations while Marriott has more than 715 world wide. USAA customers can do many banking issues on line with USAA, Which makes the need for on site locations not as important. With the two industries doing very different things for their customer base . Marriott is on on-site customer service organization. They provide many different service to the customer. The most popular by the company is temporary resting quarters. If you are on business or a personal vacation. Marriott doesn't just offer hotels rooms they also offer meeting rooms with all the technology you would need to run a business meeting or even a hotel reception. The other services they offer the customer vacation resorts around the world, giving you the chance to enjoy many different types of activities. They have locations in Hawaii...
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...business school register controller 16 january 2012 The strategy in businesses can be compared to the strategy on the battlefield in many aspects. In both settings a good strategy is crucial to survive and reach your own goals and to prevent defeat by the enemy or competitor who, most probably, has opposing wills. In these pages, the strategy in businesses is linked to the military principles of war. I believe that there are quite some similarities between that what is educated at the Military Academy and that what I’ve learned at TiasNimbas. Although different lists with military principles of war circulate, the ones discussed in this paper are of frequent occurrence. On the battlefield as well as in business applying one principle makes is hard, or even impossible to apply an other at the same time. The commanding officer needs to weigh one against another and choose the best for the specific situation. Objective Direct every military operation towards a clearly defined, decisive, and attainable objective. This needs little to none translation to a non-combatant environment. If it’s not completely clear what you want to achieve, one thing is sure, you’ll never reach your objective. So start with making that clear and think of ways to evaluate the completion of your objective. You need to know and to understand where results come from in order to adapt and survive. Offensive When you have the initiative, it is you who decides where and when battles are fought. It prevents...
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...to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE Here's your sample Title Page [It's a great idea to put a color picture of your business or product right on the front. But leave room for the following information.] [Your Name] [The month and year the marketing plan is completed] 2 YOUR MARKETING PLAN TABLE OF CONTENTS Here's a sample Table of Contents. Be sure to include the page numbers when you have finished your Marketing Plan. Section: Page Number: I. Mission and Vision Statements II. Company Description III. Marketing Objectives IV. Analysis of the External (Uncontrollable) Environment V. Situation Analysis • Strengths • Weaknesses • Opportunities • Threats VI. Description of the Target Market(s) VII. Marketing Strategies and Tactical Plans • Product Strategies •...
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...CS113 Academic Strategies for the Business Professional Unit 2 Assignment: Time Management Full Name: Javon Robertson Two-digit Section #: 11 Download this document to your computer before filling it out. Save the document (using SAVE AS) as “YourName-Unit 2-TimeManagement” (YourName should be your first and last name. Example: “JohnDoe-Unit2-TimeManagement.doc”). Add your full name and the two-digit section number for this CS113 course to the top of this page. Objective: Consider the time needed to succeed in school. For each course you take you should allot 12-15 hours for reading, posting discussion comments, attending seminars, completing assignments, reviews and quizzes (in applicable units). This means that if you have two courses, 24-30 hours should be allotted to school work on this calendar. Make sure to complete Item B – Reflection as well. Directions: Map out your academic calendar for Units 2 and 3 (2 weeks total). SUBMIT your completed template to the Unit 2 area of the Dropbox on or before the last day of Unit 2. You may also include any other important activities (personal or work related) during the time period for this assignment. Save often as you work on this. After you have completed your two-week calendar, make sure to complete Item B – Reflection as well. CHALLENGE: Make this calendar a useful tool that you will continue to utilize throughout the entire term!! ...
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...an unbroken record of success or has it fallen on hard times? * Look at the development of the organisation over time. * What strategies has it pursued? * Which have succeeded and which have failed? * How successful has the organisation been – and on what bases do you know? * What are your initial impressions of the main issues and choices confronting the organisation? * Is it in an expanding industry/sector, or a maturing one? * Are customer needs changing? * Does the organisation confront a variety of opportunities? * Or is there a particular strategic issue which the case is oriented towards? * What information is there in the case as tables and annexes? Step 2: Start to analyse seriously * First, with regard to its environment: * Which are the types of environment where it has been able to succeed, and in which types has it had problems? * What have been and are likely to be the key drivers in the macro environment that may give rise to changes that could provide opportunities or give rise to threats? * What is the nature of the competitive environment? * Second, get insights about the organisation itself: * What kind of strategic resources does the organisation have – and which does it lack? * Think about which of these have provided advantage over competitors; or could provide competitive advantage. * Draw these analyses together by considering in what...
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...MKT10007 FUNDAMENTALS OF MARKETING ASSIGNMENT TEMPLATE Instructions for using this template: You can’t rely solely on this document when completing your assignment. You will need to also: * Check the Assessment Criteria / Breakdown of marks. * Study the learning materials closely. Make sure you apply what you learn to this report. * Search for good sources using the Library and cite them throughout the report to support your explanations. Before submitting your assignment * Delete this page * Delete all red text * Replace highlighted text with your own words Before submitting your assignment * Delete this page * Delete all red text * Replace highlighted text with your own words Notes: * It is not compulsory to use the format of this template – it is provided to help those who are new to this type of document. * This document is not intended to serve as an ideal format for all reports – always check specific assignment requirements. Include an assessment coversheet at the front of every assessment submitted. Please ensure that all sections are completed correctly before submission. | MKT10007 ASSIGNMENT COVER SHEET | DETAILS OF ASSIGNMENT | | STUDENT NAME: | ID: | | | UNIT CODE * NAME | MKT10007 Fundamentals of Marketing | ASSESSMENT TITLE /TOPIC | | TUTOR’S NAME: | | DATE OF SUBMISSION: | | | | DECLARATION | | Enter Y / N | I declare that:(the first four boxes must be completed...
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...Marketing Strategies in two organisations Amazon Amazon used growth strategies to have a wider range of products for different markets. For example, you can find anything you like on amazon, which is why it is one of the most popular retailing website. Amazon is becoming bigger and bigger in the world, and it’s becoming more popular because when people visit the website, the products that they are looking for will certainly be there. Amazon and E-bay can offer the same products but you can find that some amazon’s products are cheaper and maybe better quality because the product that you have chosen is going to be well treated when is packaged and sent to the customer. Amazon cares about its customer and it wants to make sure that the products they sell won’t come back with any issues. Amazon made its website more approachable by adding apps and be able to download music. They also make its own product which is the kindle which is digital book reader and is the most cheap book reader you can find and the quality of it is excellent and this will make the customer think that Amazon is a great company to spend with. I think that amazon is doing a great job and I think that they will survive for ever. Maybe it was quite hard when they have started because not a lot people knew and there weren’t any adverts to say that they were there. But now you can find amazon in different countries and why not one day it will become a global company making a lot of profit by selling products...
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...Complete the matrix by identifying the six stages of critical thinking, describing how to move from each stage to the next, and listing obstacles you may face as you move to the next stage of critical thinking. |Stages of critical thinking |How to move to the next stage |Obstacles to moving to the next stage | |EXAMPLE: |Examine my thinking to identify problems |Deceiving myself about the effectiveness of| | |that affect my thinking. |my thinking | |The Unreflective Thinker | | | |The Challenged Thinker |Assess the situation and make sure that you|Egocentric defensiveness, intellectual | | |are ready to take active steps to commit |arrogance, rationalization and | | |yourself, discover your own prejudices, and|self-deception. | | |resist the native egocentric defensiveness | | | |and rationalization that you will most | | | |likely feel when faced with admitting...
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...business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success. Marriott Hotels and Resorts Introduction Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well. Describe Main Line of Business of the Company Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay. Name Four Countries in which the Company Operates Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of the world so it is easy to find a location when you are traveling as long as you are staying in a larger city there is a very good possibility that a Marriott will be available for you to stay in. Implementation of Competition Marriott has many locations and each one recognizes and...
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...Strategic Plan, Part 2 Before you begin this assignment, be sure you have read the “Rusty Rims Case Study” and the feedback you received on your IT Strategic Plan Part 1 assignment. Also, be sure you have read the chapters in the textbook that have been assigned to this point. Purpose of this Assignment This assignment gives you the opportunity to apply the course concepts to complete the development of an Information Technology Strategic Plan (ITSP) to support the strategic direction of Rusty Rims Distribution Company (RR). This assignment specifically addresses the following course outcomes to enable you to: identify, define, and explain the concepts of information technology governance and management apply best practices in information technology management and governance to make, defend, and justify an IT decision IT Strategic Plan for Rusty Rims Distribution Company For the previous assignment, you developed Part 1 of an IT Strategic Plan for RR. For this assignment, you will incorporate any needed changes resulting from the feedback you received on your Part 1 assignment and you will add Part 2. Part 2 will include an IT project that you are proposing that RR undertake. This new project will be included in the IT Portfolio section of Part 2, and will be further described in a future assignment, the “IT Decision Paper.” The entire ITSP will be submitted as a single document for this assignment. Assignment First, you should make any changes to your...
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...You have been working on short writing assignments and exercises that practice the three individual parts of a rhetorical analysis—identification of the rhetorical situation, close analysis of the parts of the work, and a critical evaluation of the author’s moves and effectiveness. Now you will be putting it all together. You will write a rhetorical analysis on one of the speeches found on this website: http://www.americanrhetoric.com/top100speechesall.html You will identify the rhetorical situation, do a close analysis of a principle or strategy being used, and draw a conclusion on how well the author has accomplished his or her objective. Make sure you do NOT use the same speech as your peers. Assignment: Choose one of the articles. Write...
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...Bianca Fields Miss Dibble SDS101 9 November 2015 Strategies for Math and Note Taking I believe Math is learned by doing the problems and doing the homework. The problems help you learn the formulas you need to know, to help with problem solving. I have learned from my own personal experience that you must keep up with the Instructor: attend class, read the text and do homework every day. Falling a day behind puts you at a disadvantage. Falling a week behind puts you in deep trouble. I have found that college Math is much different than high school math. College math class meets less often and covers material at about twice the pace than a High School course does. You are expected to understand new material much more quickly. So it is very important that if there is something you don’t understand, you should take responsibility for studying, recognizing what you do and don't know, and knowing how to get your Instructor to help you with what you don't know. When it comes to Math testing, it can be very stressful, as with taking any test. Some of the strategies, I have tried, is to look for the problems I definitely know how to do right away, and those that I have to think about. I start with the problems that I know for sure I can do. Then I try the problems I think I can figure out, then I finally try the problems I’m least sure about. I try to make sure I read the questions carefully, and do all parts of each problem. If I find that I am stuck on a problem, I don’t...
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...present a company’s marketing strategy. At minimum, the plan should contain descriptive information on the company, its products or services, target customer, marketing research, advertisement, promotions, and a list of actions items that is supported with a strategy plan for execution. Directions: Create a fictional start-up company that serves the U.S. market with a product or service. COMPANY OVERVIEW Owner(s): Company Name: Love All Product Name: Love All Location: Memphis, TN History (yrs.): October 2014-Grand Opening SECTION 1: EXECUTIVE SUMMARY Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission. This could be written using multiple sentences, but no longer than a single paragraph. The name of my company is called Love All. My company is a loving company and it is catered toward helping homeless people as well as other people that are in need. My company was founded by myself in October 2014 and it was created to give homeless people a place to stay, food to eat, clothes to wear, and a fair chance to get back up on their feet. The purpose of my company is to show the homeless people that are alone and living in the streets that someone do care and are willing to help in any way that is needed to help them live and be happy. The missions of my company is to treat all people equal and love on them to show them that they have a reason to live and a reason...
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