Premium Essay

Brick & Mortar vs. Online Stores

In: Social Issues

Submitted By italianmis
Words 1276
Pages 6
Brick & Mortar vs. Online Stores
Sharame Lutjens
November 30th 2013
Kathy King

Brick & Mortar vs. Online Stores

Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping.
When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets.
When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating stores, but some may offer 2% up to 10% back. This further increases the discount total. An additional piggyback site called SmartyPig. Smartypig bases its site around saving money, creating goals and keeping the money at a return of 1.00% APY. This is a piggyback site, because when reaching the financial goal the option is to either cash out with a check or load to a gift card based…...

Similar Documents

Free Essay

Brick & Mortar, Nostalgic Record Store

...records Business Requirements         The IT team assembled and reviewed all data and documentation available on the current processes and tools in use by the NCE team today. In doing so we discovered some specific deficiencies that can be addressed in the proposed solution. At this time, we have neither formal procedures nor tools for cataloging and storing NCE design solutions for future reference. This means the NCEs are duplicating some of their efforts. This duplication of effort is causing an increase in solution design time and support costs as well as losing best practices information among NCEs. To mitigate these issues the following business requirements have been designed into the proposed information system: ▪ A data base to store design solutions as they are completed and implemented ▪ The ability for the NCE to perform keyword solutions against he data base to identify previously developed and implemented solutions. ▪ A web based application to access the database. ▪ Functionality that includes adding new solutions, modifying existing solutions, collaboration on designs in progress, and the ability to delete obsolete designs ▪ The system will also provides statistics and reporting capabilities to monitor database usage and performance See Appendix A for a Return on Investment (ROI) analysis Information System Process Flow         The proposed system will be accessed via a secure web site with a login and password. As the site is for......

Words: 1688 - Pages: 7

Premium Essay

Online vs. Brick-and-Mortar Shopping

...Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online......

Words: 1133 - Pages: 5

Premium Essay

Bricks and Mortar

...Bricks & Mortar Co. is a manufacturer of construction equipment. It has an applicable tax rate of 40 percent and no unused tax loss or credit carryforwards. The Company’s fiscal year ends on December 31. In prior years, the Company had no uncertain tax positions that required recognition under ASC 740. The last date of payment of fiscal year 2009 tax is March 17, 2010, for purposes of accruing interest and penalties under the tax law. Based on the issues being presented in this case the following Accounting Standards apply. Accounting Standards Codification (ASC) 740-10 requires that companies must determine if the organization has any uncertain tax positions (UTPs). If an organization has taken a tax position that would not hold up under examination, then the organization could have a substantial tax liability. An organization must identify tax positions and whether or not it is likely that each position would be sustained by a taxing authority and it appears not more likely that the position could be sustained upon examination the company must calculate the taxes, interest and penalties that would be owed. Issue 1 Determine the adjustments required to the Company’s preliminary 2009 financial statements to comply with ASC 740-10 by completing the table provided below, and justify your position. ASC 740-10 allows you to take a deduction based on the likelihood of that position being realized of more than 50%. Based on the information provided under Issue 1 the......

Words: 406 - Pages: 2

Premium Essay

Online vs Brick-and-Mortar

...Online Shopping versus Brick-and Mortar Shopping By: Cheridy Burleson Course: COM/155 Date: February 22, 2013 Instructor: Vince Colvin Shopping is something consumers do regularly, but over the years a new way of shopping has become available that may change how they shop. Consumers should know the benefits of online shopping and brick-and –mortar shopping. If they take the time to know the differences and similarities it may save them some hassle of figuring out which way to shop. There are many differences and similarities between online and brick-and-mortar shopping, but the variety of choices, convenience, and price ultimately make up the consumers mind. The convenience of shopping has to fit the consumer’s lifestyle. Online shopping may be more convenient for some people that have a very busy lifestyle. Online stores are always open so shopping can be done any time. To shop online it is as easy as sitting down on the couch and opening the computer or to use a cell phone to make purchases. If the crowds of the traditional stores are too much to handle, it may be more of a convenience to make purchases online. It may seem like online shopping is easy and convenient but it comes with the price of security issues. When a credit card is used to make the payment it comes with the risk of identity or......

Words: 1107 - Pages: 5

Premium Essay

Online Shopping vs Brick and Mortar Shopping

...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to......

Words: 1320 - Pages: 6

Premium Essay

Internet Startups and Brick and Mortar Companies

...boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. Dressing rooms. Regardless of the amount of clever tech fashion apps that are popping up out there, the ability to physically try on garments and understand their fit is something that brick and mortar stores will......

Words: 494 - Pages: 2

Premium Essay

Online vs Brick and Mortar

...Draft Kathleen Jacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or an online store offers free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up their gas tank to drive to the store. The shipping cost is about the same if not more than if the shopper drove themselves to the store to purchase the product. If consumers discover that the item, they have already purchased is offered at a lower price later on they will return it and repurchase it. Whether you prefer to buy online or in-store, they both offer the consumer many great promotions or......

Words: 844 - Pages: 4

Premium Essay

Brick & Mortar It Strategy

...Bricks-and-Mortar IT Strategy Online retailers have been gleaning information about their customers’ merchandise browsing and buying habits Value Proposition  Technology needed to improve brick and mortar retailers      Personalized recommendations Targeted advertisements Improved cross-selling tactics Tracking customer count inside the store Physical Layout of Stores  Personalized recommendations  Personalized notifications can be sent to the customer's cellphone device  Targeted ads Value Proposition  i.e. coupons for shoes if customer has spent extended time in the shoe department  Improved cross-selling tactics  Up selling, different products that customers are unaware of, a item that compliments another item  Tracking customer count inside the store  Ensures adequate staffing levels  Physical Layout of Stores  Helps a retailer develop product placement strategies.  Recognize returning shoppers  Consumers on average are enrolled in 7.4 loyalty programs  53 percent of these members stop participating in at least one loyalty program a year  Irrelevant reward offerings (68 percent) and slow reward accumulation (50 percent) as top barriers Value Proposition  Effectively improve the customers in-store experience  using technology to benefit and value the customer  If customers think that they are benefiting then they will be more willing to provide information.  Personalized (targeted) marketing has......

Words: 813 - Pages: 4

Premium Essay

On-Line vs Brick and Mortar Shopping

...On-line vs Brick and Mortar Shopping According to a trend analysis performed by eMarketer, online buying trends will grow from $225.5 billion dollars in 2012 to almost double the number at $434 billion dollars in 2017. Whether it is to buy food, clothing, gas or anything else ones heart desires, shopping is a necessary evil that we all must experience in everyday life. Luckily, in the past several years, the Internet has changed how society shops for goods. Now one can choose between physically driving to a brick and mortar storefront and dealing with the crowds or shopping from the comfort and convenience of their homes and avoiding the social aspect altogether. There are distinct advantages and disadvantages to both methods of shopping. Online shopping is more convenient than physical retail shopping as consumers can compare prices; there is a wider selection of goods, and it is less time-consuming. Who doesn’t enjoy a bargain? By shopping online for items, one can simply open a second tab in a web browser and then search for a better price. Within minutes, one is able to compare pricing between a plethora of different retailers to find that sought after item at a great price. Other websites may offer rebate codes and coupons that one may not find elsewhere which gives the online shopper an even bigger discount than physical retail means. Being able to multi-task with multi-tabs gives the consumer a distinct advantage by making sure that the price paid for an item is...

Words: 1188 - Pages: 5

Free Essay

Online vs in-Store Shoppin

...has not done it. The online shopping is widespread at the age of technology. It is a trend; even so, there are still some benefits of conventional shopping that cannot be replaced. Time, risks, and the service are my concerns before I choose to do conventional or online shopping. The first difference is time. Shopping at stores takes more time than shopping online. I need a lot of energy walking around to look for what I want or compare the prices. While I am doing these things, I always have to spend at least 5 hours each time. For instance, once I find a skirt I like, I will pause to ponder whether it is suitable for me or if it can match well with my other clothes. Sometimes, I will go to other stores to see if I could find better skirts with more reasonable prices. During the time I look for better skirts, my mind will calm a little bit to see if I really want them or it is just an impulse. These processes all take me a lot of time comparing and walking around. It sounds like tortures. But for a woman, it is an enjoyment. Unlike shopping at stores, it takes less time and effort to purchase goods online, which takes only a few clips within seconds. And I can easily compare the prices in a short time. The most important is on-line stores are open 24 hours a day. There is no time limitation at all. I can do the shopping anytime I like! Another difference is the risk between shopping at stores and shopping online. The risk of shopping at stores is less than that......

Words: 831 - Pages: 4

Premium Essay

Shopping Online vs in Store

...Online vs. In Store Clothing Shopping In today’s world, clothing shopping has become a way of life for most people. Searching for clothes has become common every day of the week. People shop on the weekends, at work, and even in the comfort of their own beds. In store and online shopping for clothes may seem similar; however, they have many aspects that differentiate the two. For years, the only way to shop for clothes was physically going to the store and purchasing the item in person. However, in recent years a new kind of shopping has boosted product sales by the billions. The internet provides a twenty-four hour, seven day a week shopping center available to anyone. Online shopping is a fast way to look for a specific item that fits a consumer’s wants or needs. Searching an online store eliminates the hassle of looking through an endless rack of clothes in attempt to find a certain item. The majority of online stores have an abundance of different sizes in clothing while in store they may only have one size that does not suit a person’s needs. Another benefit of online shopping is the pleasure of shopping from your own home and not having to drive to the store. Online shopping can be done anywhere that has an internet connection. This means no more waiting in long checkout lines that are filled with grumpy people or taking multiple circles around the parking lot in attempts to park. If someone is from a small town, they may not have the luxury shopping center that......

Words: 797 - Pages: 4

Premium Essay

Are Brick-and-Mortar Stores Dying

...Are brick-and-mortar stores dying? More specifically, in the future will there be fewer and fewer physical stores until at some point, there are no physical stores in existence?  After reading these articles, I believe that brick-and-mortar stores are not dying. In today’s digital environment, no one can stop brick-and mortar stores from going online. Ecommerce is capturing more and more market share, online and mobile commerce continue to grow for both web-based and traditional retailers. Most of examples and statistical data in these articles show the recession of brick-and mortar stores, like in the last holiday season, there is only half the holiday foot traffic of 2010 (Is the death of brick-and mortar retail a myth?); the Sears store in Coralville is going out of business (Death of sears). With the rapid development of digital commerce, it is a constant fact that there be fewer and fewer physical stores. Even the number of brick-and mortar stores is going down, but I still believe the quality for them is rising, and the presence of physical stores is necessary, and there still have many reasons for physical stores existing. As mentioned in the articles, some physical stores can offer unique experience that consumers cannot get online, such as providing opportunities for customers to touch and feel merchandise, gain expert advice from customer service. In addition, we cannot deny the fact that there are some brick-and-mortar model more successful than online model,......

Words: 866 - Pages: 4

Premium Essay

Online Shopping vs Brick and Mortar

...Who are we? * Reggo English and A-1 Language Solutions are two very competitive companies located in Shanghai to provide children with a fun way of learning English. Over 95% of our students would recommend us! * Both companies have teamed up to come up with a well-developed English program by giving young learners a fun way of learning English while at the same time offering students the capability to speak as a native English speaker. What is the purpose of the Children’s English Program? * Enable students to become competent in literacy and academic skills in English through their native language. * This program gives the students a solid foundation to prepare them to be successful in all academic subjects in their future studies. Who does the English program serve? * Students in prekindergarten through grade 2 who speak or hear a language other than English in their home and who are learning English are eligible. What instruction will my child receive? * The course is broken down into two parts. The first part consists of 21 lessons which will give your child the foundation they need in order to build on in the future. Some of the topics for this part include the alphabet, colors, numbers 1-10, shapes and animals. The second half of the course has 28 lessons that will be a bit more advanced than the first half. Some topics included in the second half of the course are months of the year, seasons, morning routines and jobs. * We do not only...

Words: 454 - Pages: 2

Premium Essay

“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis

...“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis Fernando Bernstein Jing-Sheng Song Xiaona Zheng The Fuqua School of Business The Fuqua School of Business Guanghua School of Management Duke University Duke University Peking University Durham, NC 27708 Durham, NC 27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL......

Words: 12524 - Pages: 51

Premium Essay

Will Online Storefronts Wipe Out Brick-and-Mortar Businesses?

...Will online storefronts wipe out brick-and-mortar businesses? COM155 July 1, 2012 Will online storefronts wipe out brick-and-mortar businesses? So consumers think they are knowledgeable shoppers, most look at every ads, coupons and bargain bins they walk past just to save a few bucks. At the end of the day they add up their savings and WOW the deals they got really saved money, but their excitement starts to wavier once they open their e-mail and there lies the deal of the day from Amazon and the product they just bought is much cheaper. As they look in awe at the deal and think to themselves, why didn’t I just go to Amazon and spend less? Were these prices really the cheapest out there? The employee’s at Best Buy said they had the best computer deals around and now they see the same product on Amazon for $100 less. When shopping consumers will shop anywhere and everywhere for the “great” deal of the day no matter if, it’s online or in a local store. The world’s largest retailer Walmart is not immune to the effects of this online shopping revolution. The one thing that Walmart could always count on was having the lowest price and up until the last decade it did but then something happened, Amazon. A company called BrandIndex that specializes in the tracking of brand perception among consumer’s scores retailers on their business. The scores are based on customer feedback, positive and negative, which can range from -100 to 100. They looked at the......

Words: 1265 - Pages: 6