...International Business Final Chapter 16: Marketing Globally - country differences may cause companies to apply marketing principles differently Marketing Strategies - worldwide marketing commonly found and market segmentation and targeting Marketing Orientations - five common marketing orientations around the world: production, sales, customer, strategic marketing and social marketing 1. Product Orientation - when companies focus on production and little emphasis is on marketing (commodity sales, passive exports, foreign niches) 2. Sales Orientation - companies sell abroad what they sell domestically with the same approach – assume consumers are similar 3. Customer Orientation - country or type of customer is held constant and the product/marketing method varies 4. Strategic Marketing Orientation - strategy that combines production ,sales and customer orientations 5. Social Marketing Orientation - environment Segmenting and Targeting Markets - by country, by global segment, by multiple criteria, mass markets vs. niche markets, Why Firms Alter Products Legal - labeling requirements, environmental protection regulations, indirect legal considerations, issues of standardization Cultural and Economic - infrastructure (economic) The Product Line: Extent and Mix - company may only offer only a portion of its product line, perhaps as an entry strategy Sales and Cost Considerations - consider costs of having large vs small...
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...Chapter 1 The Globalization of Starbucks -company focused on selling a “thirdplace” experience, rather than just coffee -first target outside US was Japan and the company established a joint venture with a local retailer -Starbucks format was then licensed to the venture which then took over responsibility for growing the Starbucks presence in Japan -Starbucks transferred employees to the Japanese operation -all employees went to training classes -stores had to adhere to design parameters established in US -took its success here and went to other foreign markets -purchases mainly Fair Trade Certified coffee to promote environmental responsibility -Starbucks has shown that glo Globalization (shift towards a more integrated and interdependent world economy): +: Expand revenue by selling around the world and reduce costs by producing in nations where lower input costs -: increases competition and drives price down Globalization of markets refers to the merging of historically distinct and separate national markets into one huge global marketplace Most global markets are markets for industrial goods and materials that serve a universal need the world over such as market for commodities (aluminum, oil, and wheat), industrial products (commercial jet aircraft), computer software, and financial asses Firms follow eachother around the world so greater uniformity replaces diversity Globalization of production: sourcing of goods and services from locations around...
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...Portland State University School of Business Administration MGMT 446 – INTERNATIONAL MANAGEMENT Fall, 2011 Dr. Sully Taylor Office hours: 3-5 Tuesdays and by appointment. SBA 560C; email: sullyt@sba.pdx.edu Phone: 503 -725-3761 COURSE CATALOGUE DESCRIPTION AND PREREQUISITES: Study of the managerial functions and problems related to international business activity. The focus of this course is on the management of foreign trade, direct investments, and international operations. In addition, the political, economic, and cultural environments of international business are examined from the perspective of management. Comparative management is also treated through the study of other management systems. Prerequisite: BA 302. COURSE LEARNING OBJECTIVES: 1. To familiarize you with the major management issues organizations face when conducting business in the international arena. 2. To familiarize you with the major concepts concerning adapting management approaches to other institutional, economic and cultural environments. 3. To engage in research and learning that deepens your knowledge and understanding of other economies in the world and how to do business there. 4. To develop your ability to understand, analyze, and anticipate how international events may affect US based business organizations. REQUIRED TEXTS AND MATERIALS: International Management: Managing Across Borders and Cultures. 7th edition. Helen Deresky. Prentice Hall. Companion...
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...Syllabus International Business 1 (IB-1) 2012-2013 1-IBMS 1. INTRODUCTION This International Business (IB-1) course is designed to provide students with a basic understanding of the international business environment. In order to be successful, IBMS Students need to familiarize themselves with the basic concepts and definitions of today’s competitive business world. Students must become aware of the major actors and forces that help shape the international business context. The course covers a variety of topics, which include the theoretical foundations of global trade and investment, the political environment, foreign direct investment and market entry, international business strategy and operations. The course is structured around lectures and workshops. Students are expected to attend all lectures and workshops. In the lectures, students will learn about the field of international business. In the workshops, students are expected to present and discuss international business cases. These business cases provide helpful examples and insights towards an understanding of the International Business theory taught in lecture classes. Students are encouraged to contribute to meaningful discussions, develop the ability to defend their position and apply knowledge to “real life” situations based on the cases presented in class. Attendance IB-1 is not a spectator sport. Attendance and contribution accounts for 10%...
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...------------------------------------------------- Tips For Finding an International Business Internship Posted by Olga at Going Global on September 15, 2009 Choosing an international business degree with the hopes of landing an international career after graduation is no longer a surefire action plan for students. With the current economic climate, being proactive before graduating and doing an international business internship is the best course of action. The only drawback is that a majority of internships abroad fall out of the private sector. No to fear. Business students are armed with all the necessary tools to get a business internship abroad. Here are some tools and tips to add to your search: Photo by geishaboy500; creative commons license. 1. Identify large multi-national corporations that have their headquarters or subsidiaries abroad. Find the companies that are best suited to build your work experience. Use resources like Wikipedia and Google to identify these corporations. Large names like, Sony, L’Oreal, Unilever, Shell, etc all have offices in multiple countries. Start by identifying those larger names and work through their website for internship possibilities. 2. Investigate opportunities with Consulate Offices abroad. The Consulate Office functions just as any other business would with the exception that they are representing a country rather than any business in particular. Start by checking the State Department website. Depending on the country...
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...Management COURSE OUTLINE ATW 395/3 – International Business Lecturer: Dr.Shankar Chelliah (DBA) Day/Time/Venue: Monday/9.00-10.50am/DK S email: shankarchelliah1@gmail.com Tel: 04 653 3426/012-4618731 Office: Level 2, Room 216, School of Management COURSE SYNOPSIS The course aims to introduce the core knowledge of international business as a core subject in the bachelor program. The students will be exposed to globalization, international business theories, government intervention in international business, emerging market, foreign market entry strategies and the existence of regional economic integration that affect international business. COURSE OBJECTIVES The objectives of the course are: 1. To enable students to understand the impact of globalisation and the key issues facing international businesses 2. To explain the environment in international business such as politics and law, emerging market and the regional economic integration 3. To make students appreciate the existence and use of fundamental international business theories and its evolution 4. To enable students to understand the various entry modes available to capture international market LEARNING OUTCOMES At the end of the course, students will be able to: 1. Acquire the pre-requisite knowledge of venturing a business at international level and describe the key concepts that driving globalization 2. Comprehend the environment of international business where the firm operates, and the challenges...
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...[pic] Ministry of Higher Education Colleges of Applied Sciences Department of International Business Administration International Business Environment (BUSN 3401) FALL SEMESTER (2012) This assessment contributes to 15 % of the final mark. Submission Date: December 12th 2012 by 2pm Note – ▪ Late submissions will be penalized by 5% per day. ▪ Assignments should be word-processed as per the instructions given. OUTLINE OF ASSIGNMENT: The assigned task is to analyse the international business environment impacts on a representative company (focal firm) in a particular industry. The report must trace the global environment impacts on the representative company. The company may be a locally owned enterprise or a subsidiary operation. It is expected that you will consult firstly newspapers, trade/industry reports, and magazines such as The Economist, Commerce, Business Week, Fortune, etc to identify international business trends, forecasts and changes. A possible outline that includes major topics for your report is: 1. Introduction 2. Political Environment (political system, structure, political parties, political risk) 3. Legal environment (legal system, legal issues in international business, legal risk) 4. Economic environment (economic system, main products and services, economic risk) 5. Monetary environment (currency system, currency risk) 6. Trade environment (major exports/imports, main trading partners, regional...
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...BUSI 3704 A: The Environment of International Business Topic Review What does Population Ageing mean for International Business? December 2014 What does Population Ageing mean for International Business? (see also lecture notes on this topic) (1) Manifestations of Global Population Ageing (2) What is population ageing? (3) What are the patterns of population ageing across the world? (4) What countries are specifically affected by population ageing? (5) How do societies experiencing population ageing compare with those not experiencing the phenomenon? (2) Dynamics of Population ageing (a) What are the key factors giving rise to population ageing? (b) Who are the key actors in international business and public policy processes with regard to population ageing? (c) How do these key actors interact with each other? (d) What measures have been taken to mitigate against population ageing per se? (e) What measures have taken to alleviate the impacts of population ageing? (3) Impacts of Population Ageing (a) What are the short-, medium- and long-term impacts of population ageing on individuals? (b) What are the short-, medium- and long-term (economic, political, legal, social, cultural, technological, environmental, etc.) impacts of population ageing on societies/countries? (c) What are the short-, medium- and long-term impacts of population ageing on the international business environment? (d) What are the short-...
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...BUSA 3000 / Globalization and Business Practices Wednesday 7:15pm- 9:45pm ADL 224 Fall 2013 INSTRUCTOR: Dr. Evaristo Fernando Doria Cell 408.348.4217 Email: edoria@gsu.edu Office: J. Mack Robinson College of Business / 35 Broad Street / Floor 14 / Suite 1419 Student Office Hours: Tuesday and Thursday 4:00pm to 5:00pm. Request always an appointment to edoria@gsu.edu. Email during this course for assignments and exchange of information: busafall2013wednesday@gmail.com. All emails will be answered by instructor within 7 working days. If not, please contact instructor asap. [pic] @edoriaGSU This is my Business Newsletter for my Current and Former Students. You are invited to follow it. It will provide you with information about new job opportunities, business advice, global news, and other topics. TEXT and REQUIRED READINGS: Soft Cover available at GSU Bookstore: International Business: Strategy, Management, and the New Realities by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Pearson Prentice-Hall, 2012. (ISBN 9781269390705.) Hard Cover includes material to be taught at IB 3090 course: International Business: Strategy, Management, and the New Realities Third Edition by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger, Pearson Prentice-Hall, 2012. (ISBN 9780132991261.) Also Required: Reading the business section of foreign newspapers for your assigned country and other information sources about this country (suggested places to start: http://www...
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...INTERNATIONAL HRM The emphasis throughout this book has been on HRM as it is practice in organizations in the United States. But many of these firms also engage in international trade. A large percentage carry on their international business with only limited facilities and representation in foreign countries. Others, particularly Fortune 500 corporations, have extensive facilities, and personnel in various countries of the world. Managing these resources effectively, and integrating their activities to achieve global advantage, is a challenge to the leadership of these companies. We are quickly moving toward a global economy. While estimates vary widely, approximately 70 to 85 percent of the U.S. economy today is affected by international competition. Recent popular books have suggested that many U.S. companies need to reassess their approach to doing business overseas, particularly in the area of managing human resources. To a large degree, the challenge of managing across borders boils down to the philosophies and systems we use for managing people. In this chapter we will observe that much of what is discussed throughout this text can be applied to foreign operations, provided one is sensitive to the requirements of a particular international setting. The first part of this chapter presents a brief introduction to international business firms. In many important respects, the way a company organizes its international operations influences the type of managerial...
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...this assignment is to grasp a comprehensive understanding of the critical aspects of British Petroleum’s internationalization process, the implications it holds for the international business environment and achieving their internationalization objectives through contemporary context. Overview of organisation When discussing globalization it is critical to emphasis the importance a multinational corporation holds over the international business environment. A Multinational corporation (MNC) is an organisation that has registered facilities and assets in business endeavors in more than one country. MNC’s are highlighted for their success in incorporating products, ideas and cultures from more than one country in order to achieve a common goal. With reference to the definition of a MNC, British Petroleum (BP) is undoubtedly a MNC as it undergoes its business ventures throughout the entire world and in countries such as China, Australia, Canada and Mexico. A key aspect of MNC’s is to multi nationalize every aspect of your organisation when aiming to expand internationally, BP are successful in ensuring that every branch of BP around the world has the common sustainable goals. BP has a direct correlation in Foreign Direct Investment (FDI). A FDI is when an organisation finances into production or business ventures in an external country to the one they are operating in. There are many forms of FDI, however, BP are directly investing through expanding their own operations...
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...inception in the 1880's. By nature we do not trust other countries other than our own but globalization is beginning to change all that. There was one way to describe country-to-country relations back then: non-existent. Well at lease when we talk of relations that is founded in trust and understanding. We forge alliances only because of the things we get from it. But globalization has formed some semblance of unity among all us and the concerns of other nation that back then were opted to be resolved on their own are now an issue with other countries as well and all unite to propel themselves to a solution. Globalization is often used for its financial connotations. The influence it has however is not contained solely to the economy. Other international aspects such as social relations, political discourse and psychological manifestations are also a part of globalization. We have constantly heard the globalization pros and cons and the debate of these globalization pros and cons continue up until now. Here is a bit of a crash course of the pros and the cons of globalization. Pros of globalization are that more accessible market for anyone all over the world regardless of color, race, and social class. “Steady supply of cash to developing countries and even the well established ones. There is an increase in the production capabilities of companies and because of this they now have more freedom to customize their services and products fitted to the needs of the consumers. Political merging...
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...firms to local markets. 1989, came the idea of the transnational firm is described as a less bureaucratic firm that has differentiated subsidiary roles and control is mostly based on organizational culture and administrative heritage. It continues to examine the global multibusiness firm (GMBF), a more appropriate model, incorporates insights of earlier model but also identifies evolving business technologies and managerial management which have changed the strategic face of global business. Strategic assembly involves constructing firms in a forward looking manner with the aim of gaining and maintaining competitive advantage. There are three stages of international firms, multinationals, transnational and global multibussiness. And finally, the article talks about, more recent concept of transnational firms which has shifted focus of global strategy away from tension between local market and scale based economies. International companies of today are embedded in a turbulent environment which is direction and pace.GMBF construct proposes which are changing the international business environment. It identifies the resources needed so as to gain competitive advantage and also the strategic purpose of the resources. A case study of Renault group and Renault Turkey identifies the nature of relationship and dynamic character of global assembly. NAME: IRUNGU MARY...
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...Words Sitting alone on a West Midlands train, I buried my face in my hands wondering what on earth I should do. “I can’t do this,” I told myself. I’d just spent the day calling international schools in Europe trying to sell them an education package for a friend’s business. I think telesales is one of the most soul sucking activities in the entire business world! “I can’t make money for other people for the rest of my life,” I said. “I won’t.” It was the summer of 2005, and it was my seventh day back on British soil after serving an 18-month mission for the LDS church in the US. I graduated with a degree in international business management before my mission, but now the prospect of pushing paper for a career, like all the other business minions, was not appealing. Like the sunny countryside whizzing by, my own train of though was working its way through hills and valleys of possibility. By the time I stepped of that train in my hometown, I had decided to go back to school and leave the country. Speech-language pathology was my ticket out of town. Five months later I had a confirmation of my choice. Without ever asking for it, I received a brochure in the mail from a college in Boston about my chosen program. As I pored over the booklet, one sentence, one word reverberated from the page: “Emerson college desires compassionate students.” Compassion. One word, seven sounds, was reason enough for me to pack up my life, sell everything that didn’t fit in my black...
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...ENTRY USED BY INTERNATIONAL FIRMS TO ENTER INTO NEW MARKETS. TERMPAPER SUBMITTED IN PARTIAL FULLFILMENT OF THE REQUIREMENTS OF THE COURSE GLOBAL STRATEGIC MANAGEMENT, DEPARTMENT OF BUSINESS ADMINISTRATION, AND UNIVERSITY OF NAIROBI. DATE17TH MARCH 2012 Modes of entry used by international firms to enter into new markets. Introduction A mode of entry into an international market is the channel which an organization employs to gain entry to a new international market. International firms use several entry modes to expand their businesses globally, and to enter into new markets, there are some basic decisions that the firm must takes before foreign expansion like: first they determine which markets to enter, when to enter those markets, and on what scale. The decision on which foreign markets to enteris based on the nation’s long run profit potential.-The international firm looks in detail at economic and political factors which influence foreign markets.-Long run benefits of doing business in a country depends on following factors:- Size of market (in terms of demographics)- The present wealth of consumer markets (purchasing power)- Nature of competition. By considering such factors firm can rank countries in terms of their attractiveness andlong-run profit. The time of entry is an important factor to be considered. Entry is early when an international business enters a foreign market before other foreign firms and late when it enters after other international businesses. The...
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