Premium Essay

Lady Gaga

In: Film and Music

Submitted By Byrinho23
Words 2031
Pages 9
Lady Gaga
BSAD 685: Services Marketing

Byron Emerson
06/09/2012
Summary: Lady Gaga, an artist that was finally getting a break and beginning to make a name for herself in this hectic, vicious shark tank Americans call the music industry, had a very tough decision to make for her upcoming tour. Her singles, visuals and social responsibility were major drivers to her building success and she was becoming very marketable as far as image goes. The public accepted her amazing voice, talented dancing, and loved how active she was in communities around the world. It attracted the idea to co-headline a tour with one of the most influential and pioneering sound and figure in urban music. The best of both worlds would tour the world and sell out venues. It was a perfect match because both were monster names, well-known in fashion, complete opposites, but complemented one another in such an artistic way. Kanye West has been known for his public outbursts and arrogance towards the media/paparazzi when his life spiraled with the sudden death of his mother, Donda West. Even though it was a half-decade ago, Kanye was also still repairing his image for his outburst on MTV in 2005. West, stood along-side with Mike Myers in a relief campaign on national television and uttered “George W. Bush doesn’t care about Black people.” This was in response that the then President and federal relief team reacted to Hurricane Katrina in a form that didn’t seem efficient. Fast forward to the 2009 VMAs and Lady Gaga is set to win three of them. A highly intoxicated and distorted Kanye West interrupts Taylor Swift, an 18 year-old country star who just won her first ever VMA, by jumping on the stage, requesting her microphone and claimed that “Beyonce Knowles had the one of the best music videos of all time.” Taylor wasn’t able to say a word before the exit music began to play (she also had...

Similar Documents

Premium Essay

Lady Gaga

...Rosen’s main audience? * Lady Gaga fans, in the first paragraph he writes “ Lady Gagas new album showed up bringing with it enough sound and fury to please” Also he says “ she manages to reach the bar higher each time she releases a video or appears on a red carpet”. The purpose of this writing? * The purpose of this writing is get people to listen to her new album “born this way” and also to give a insight of what kind of person Lady Gaga is. Does the writer use a strategy? * I felt like the writer uses persuasive writing because he mainly speaks highly of Lady Gaga but at the same time talks poorly of her for example he states that in the album Judas “a song like this is a bummer”. I feel like he is doing this to make this more of a realistic writing because no matter how perfect something is there will always be negative things about it. Tone * The tone the author uses is that he and the readers share the same interest in the music or singer because he doesn’t give any prior background of lady gagas music or who Lady Gaga is. Stance * The writer’s stance seems to be opinionated, he writes about how she is pretty much a music genius. The writer doesn’t state many facts. What image does the writer seem to give Lady Gaga? * She is a very unique person and is going above all popstars. * Very high minded and hard to handle because of her actions. Question Do you agree with the writers outlook on Lady...

Words: 271 - Pages: 2

Premium Essay

Lady Gaga Thesis

...Stefani Joanne Angelina Germanotta, better known as Lady Gaga, is an American actress, song writer, and singer. Lady Gaga was born in Manhattan, New York on March 28, 1986, which makes her twenty-nine years old (Harding). More likely than not, many people have heard of Lady Gaga even once in their lives by now, whether because of her fashion, music, or her self-empowering messages, she stays indelibly in people’s minds. Lady Gaga learned the piano by ear around the age of four and then wrote her first song entitled “Dollar Bills.” Since her love for the piano was so powerful, she decided with the approval of her parents to receive classical training to broaden her knowledge. After high school, at the age of seventeen, her parents requested...

Words: 303 - Pages: 2

Free Essay

Lady Gaga Paper

...Dance in 2008, Lady Gaga has become a globally recognized superstar and pop culture icon. Unlike many artists, she has taken control of creating her brand from the beginning. Her passion for her music has shown through in several of her number one hits like Just Dance, Poker Face, and LoveGame. Gaga is not only a talented musical performer, but also a powerful marketing influence over her brand. For such an upcoming music mogul as Lady Gaga, canceling or even downsizing her tour are not viable options. Taking the financial and *** risk will be exactly what Gaga needs to further expand her brand, and truly become a household name. Demonstrated in Exhibit 1, live music revenues have been steadily increasing over the past 10 years, whereas recorded music revenues have been declining. Live music concerts have become an extremely important source of revenue for artists, especially since illegal digital music distribution is becoming more and more prevalent. Many music labels have become focused on building an artist into a brand, rather than focusing simply on record sales. By 2009, annual revenues from touring exceeded $4billion dollars in the U.S. and record companies such as Streamline Records have begun creating 360 Deals in order to take advantage of the market share. By creating more than one outlet for an artist their brand will grow. By taking advantage of such an extensive tour, Gaga will be able to make the most profit. Other options include Lady Gaga has......

Words: 474 - Pages: 2

Premium Essay

Lady Gaga as a Media Franchise

...Rachel Smith J 209 August 2nd, 2011 Final Paper Lady Gaga: A Growing Media Franchise There are many up and coming singers in the U.S. today striving to set themselves apart from others in order to be recognized in the music industry. Five years ago, this was the case for Stefani Germonotta, a young singer trying to separate herself from all the other singers searching for recognition. Stefani, now known to the world as Lady Gaga, was able to not only gain recognition in the music industry for her singing and song writing, but also learned that she needed to create an image that would completely set herself apart from other pop singers. Now known for her outrageous fashion, daring lyrics, and unpredictable performances, Lady Gaga has gone to extremes to sell herself as a music and media icon. Luckily for her and everyone involved in the brand that is “Lady Gaga,” going to extremes has certainly paid off. There are many individuals and companies that help make up the brand that is “Lady Gaga.” Individually, people that must be considered are the song writers and music producers that create the songs for the albums. Lady Gaga herself actually co-writes many of the songs that end up on her albums. Others include her primary producer RedOne, as well as her one-time boyfriend Rob Fusari who co-wrote some of her early hit singles such as “Paparazzi” (CD jackets, billboard.com). One other crucial individual is the A&R representative, also known as artists and repertoire...

Words: 2574 - Pages: 11

Premium Essay

Lady Gaga Case Study

...Lady Gaga Case 1) As Troy Carter the option I would pursue for Lady Gaga is the first one which is of continuing with the arena tour. It does not make any financial sense to cancel the show completely given the fact that they have already incurred sunk cost of $4 million in developing the Fame Kills Tour with Kanye West and this amount cannot be recovered. So the third option is out of the picture. In any business, those who take risks can reap great rewards than those who are afraid to do so. Therefore it’s better to build upon the already laid foundation and proceed with the tours than cancelling because of fear of incurring more loses. The other option is to go for a smaller theater tour. Usually in the music industry upcoming artist do not attract large crowds and that is why they team up with established or well known artist in doing big arena tours. This is a marketing tool which is used to expose them and as a result they gain experience and a huge fan base. Therefore this option seem alright given the fact that Lady Gaga was still an upcoming artist and the cost of reworking the tour was going to be $6 million less than using the big venue. However, looking at the economic side of this second option, as Troy I would think otherwise. This is because doing a small venue tour means a reduction of seats and ticket prices which negatively lowers revenues and eventually affects profitability especially if expenses incurred exceed revenues gained. As a result the......

Words: 1872 - Pages: 8

Free Essay

Lady Gaga Speechless

...I can't believe what you said to me Last night when we were alone You threw your hands up Baby you gave up, you gave up I can't believe how you looked at me With your James Dean glossy eyes In your tight jeans with your long hair And your cigarette stained lies Could we fix you if you broke? And is your punch line just a joke? I'll never talk again Oh boy you've left me speechless You've left me speechless, so speechless And I'll never love again, Oh boy you've left me speechless You've left me speechless, so speechless I can't believe how you slurred at me With your half wired broken jaw You popped my heart seams On my bubble dreams, bubble dreams I can't believe how you looked at me With your Johnnie Walker eyes He's gonna get you and after he's through There's gonna be no love left to rye And I know that it's complicated But I'm a loser in love So baby raise a glass to mend All the broken hearts Of all my wrecked up friends I'll never talk again Oh boy you've left me speechless You've left me speechless so speechless I'll never love again, Oh friend you've left me speechless You've left me speechless, so speechless How? Haaaa-oooo-wow? H-ooow? Wow Haaaa-oooo-wow? H-ooow? Wow And after all the drinks and bars that we've been to Would you give it all up? Could I give it all up for you? And after all the boys and girls that we've been through Would you give it all up? Could you give it all up? If I......

Words: 337 - Pages: 2

Free Essay

Applause or Not

...Ke$ha, and Britney Spear. (Yea, don’t forget about the dollar sign in Ke$ha’s name.) It is sad how in today’s world, it is all about drinking and partying in songs. With Nicki Minaj singing about the rich and about being Barbie to literally Ke$ha’s song “Die Young”. Though one Artist still has the power to have the real existence of true POP. Ladies and Gentleman introducing! LADY GAGA! Yea right, everyone knows Lady Gaga by her crazy outfits, but they don’t really know what is behind the Burqa of Gaga’s. Lady Gaga by far is the only artist to bring in ART & POP in music itself. While Britney Spears sings about getting to work and about a perfume? Lady Gaga sings about the controversial of Burqas and Fashion around the globe. The Fame, The Fame Monster, Born This Way, and ATPOP has been by far the most influential albums of the decade. Even though people only over looks the charts on how much money the artist makes they lose the opportunity to see what the albums stands for. Bringing the competition of Katy Perry v.s Lady Gaga. Who did better? Who has the best 1st single? Which CD is better? This may seem like a Bias blog, but Lady Gaga made so much impact in many lives. For what she stands for feminism, the gays, etc. She has touched many lives with just her music. So you decide who you would applause for. Someone who swims in pink stomach medicine in Superbass or someone that has sent the message that everyone is Born this Way....

Words: 282 - Pages: 2

Premium Essay

Marina Abramovic Research Paper

...silent minute long eye contact with fans, skeptics, and art critics alike. The relevance of the piece was to explore the emotional and social connections that we interpersonally make with other people while removing the traditional forms of communication between the parties, (Cotter, 700-Hour Silent Opera, np). This performance allowed her to cross even more into fame from the fame of the internet age, as it was one of the most blogged about and digitally discussed artworks of the decade. Presently, Abramovic is still holding cultural relevance today with assistance from some of pop culture’s biggest names (e.g. Lady Gaga, James Franco, Bjork,etc.). Abramovic has developed the Abramovic method, a form of self healing and a return to the “basics” of our natural primitive state through a series of mediations with natural objects as demonstrated in her video with Lady Gaga, (MAI, The Abramovic Method, np). She is in the process of creating the MAI (Marina Abramovic Institute) in Hudson, New York where she will open to Abramovic method to the public all derived and in an attempt to share the experiences she felt in her piece the 700-Hour Silent Opera, exposing the institute goers to a series of “mundane” tasks and interaction with natural objects and states to free ourselves from the social and technological implications of the 21st century, (TedxTalk, Marina Abramovic, np). Abramovic has always interested me with her exploration of the human relationship with the world and......

Words: 599 - Pages: 3

Free Essay

Music Licensing for Film

...Apocalypse * Song Writers- Hammet Kirk L, Hetfield James Alan, Trujillo Robert, Ulrich Laris * Music Publisher- Creeping Death Metal * The identifying Code- 730912840 * Registered P.R.O- ASCAP * Artist- Metallica * Warner Bro’s 3. Welcome to the Black Parade * Song Writers- Bryar Robert C, Iero Frank, Toro Raymond, Way Gerard Arthur, Way Michael James * Music Publisher- Blow the Doors off ChicagoMusic * The Identifying Code- 530793581 * Registered P.R.O’s- ASCAP, BMI * Artist- My Chemical Romance * Reprise Reecords 4. Paparazzi * Song Writers- Fusari Robert D, Germanotta Stefani J, * Music Publishers- House Of GaGa Publishing, Sony/ATV Songs * The identifying code- 9902143 * Registered P.R.O’s- BMI, ASCAP * Artist- Lady GaGa * Interscope Records 5. Gimme Shelter * Song Writers- Jagger Michael Phillip, Richard Keith, * Music Publishers- ABKCO Music Inc. * The Identifying Code- 469085 * Registered P.R.O’s- BMI * Artist-Rolling Stones * Decca Records 6. Like a Rolling Stone * Song Writers- Robert Dylan * Music Publishers- Special Rider Music * The Identifying Code- 514773 * Registered P.R.O’s- SESAC * Artist- Robert Dylan * Columbia Records 7. Rolling In the Deep * Song Writers- Adkins Adele Laurie Blue, Epworth Paul Richard * Music Publishers- EMI Blackwood Music Inc, Universal Songs Of Polygram International...

Words: 336 - Pages: 2

Premium Essay

Music in Modern Times

...Winston Wood English 1101 For many people, music is one of the most important aspects of life. It can help someone through a hard time, bring out creativity and passion and even heal the soul. Unfortunately, with the advancements in technology, that very same creativity and passion ceases to exist in most music today. The soul of music has now been destroyed. Musical instruments have now been replaced by computers, which take away the physical and emotional connection between artists and their instrument. As a musician, I am utterly disgusted by this. Also, more and more artists do not write any of their own material anymore, especially if they have sold out to big companies such as Viacom, Walt Disney and Time Warner. Since the “digital age” of music, artists have been in a race with one another to see who can make the most popular and highest grossing material the fastest. This results in single and album flops, because the producers and artists do not take the time to thoroughly review all the material, basically creating less- than desirable music. The relationship between artists and their work is sacred, and not only in music. Imagine this; an extremely talented painter just finished her newest painting. She wishes to sell the promotional rights of her newest piece to a big company to gain exposure for her work. Instead of promoting the original painting she created, they edit the piece with cutting-edge technology to their own liking and promote their......

Words: 1027 - Pages: 5

Premium Essay

Visual Analysis

...------------------------------------------------- The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. ------------------------------------------------- The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. Contents: Page 2 Introduction Page 3 - 4 Background Page 5 - 6 Fantasy or reality? Page 7 - 8 His legacy Page 9 Conclusion Page 10 Reference Page The garment “Armadillo Shoe” is both typical of its era but also an innovation? How far do you agree or disagree with this statement. Introduction: Alexander McQueen (17 March 1969 – 11 February 2010) was a British designer and couturier, best known for his in-depth knowledge of British tailoring and his ability to both shock his audience with raw presentations often depicting bleak history and anarchic politics.  McQueen was openly gay and said he realised his sexual orientation when very young. He told his family when he was 18 and, after a rocky period, they accepted his sexuality. He described coming out at a young age by saying, "I was sure of myself and my sexuality and I've got nothing to hide. I went straight from my mother's womb onto the gay parade"(Wikipedia, online) During his career he earned 4 British designer of the year awards in 1996, 1997, 2001 and......

Words: 2608 - Pages: 11

Free Essay

Vorbilder

...Lady Gaga, Sebastian Vettel, Kate Moss… Viele Jugendliche haben als Vorbilder Stars aus den Bereichen Musik, Sport und Mode. Ist der Einfluss von Stars eher positiv oder negativ? Geben Sie Gründe für Ihre Antwort an. Anna Ich denke, dass der Einfluss von Stars positive oder negative sein kann. Wenn Kinder Vorbilder aus den Bereichen Musik und Sport haben, gibt es ihm etwas zu streben. Wenn gewöhnlichen Leute werden Stars, scheint es möglich für sich. Die meisten Stars hart arbeiten, um zu wo sie sind. Das zeigt, dass man muss flieβig sein, um zu erfolgreich sein. Viele Stars machen Wohltätigkeitsarbeit. Zum Beispiel fördert Simon Cowell viele Tiernächstenliebe. Emma Watson ist eine gute Vorbild, weil sie ihre Geld von Harry Potter für Universität benutzt hat. Sie unterstützt auch die Gleichberechtigung der Frau. Beyonce ist talentiert, intelligent und fokussiert. Sie ist eine Mutter, eine Frau und hat eine jahrzehntelange erfolgreiche Karriere hatte. Das ist ein gute Vorbild. Aber manche Stars sind nicht gutes Vorbilder. Zum Beispiel Miley Cyrus Drogen macht und ist oft nackt. Dies verzerrt Kinder Blick auf, was akzeptabel ist. Die Kardashians sind mit ihr Aussehen besessen. Es kann ein negatives Körperbild für junge Mädchen fördern, weil die Leute, dass die bewundern, werden plastische Chirurgie haben und abnehmen. Statt bewundern Kim Kardashian sollten Kinder Leute wie Malala Yousifazi bewundern. Sie ist ein Verfechter der Frauenrechte und Frauenbildung im Nahen......

Words: 257 - Pages: 2

Premium Essay

The Occult Symbolism of Movie “Metropolis” and Its Importance in Pop Culture

...The Occult Symbolism of Movie “Metropolis” and its Importance in Pop Culture Fritz Lang’s 1927 movie “Metropolis” is one of those timeless classics that withstand the test of time. Rather than becoming forgotten and obsolete, “Metropolis” is increasingly relevant as many of its predictions are becoming reality. We will look at the underlying occult message of the film and the usage of its imagery in the acts of pop stars such as Lady Gaga, Madonna, Beyonce, Kylie Minogue and others. Metropolis is a silent science-fiction movie released in 1927 by Fritz Lang, a master of German Expressionism. Set in a futuristic dystopia divided into two distinct and separate classes—the thinkers and the workers—Metropolis describes the struggles between the two opposite entities. Knowing that it was produced in 1927, viewing this movie today is quite an experience as many “sci-fi” aspects of the plot are eerily close to reality. Metropolis describes a society where the “New World Order” has already taken been implemented and a select elite live in luxury while a dehumanized mass work and live in a highly monitored hell. As we have seen in previous articles on The Vigilant Citizen, Metropolis is excessively echoed in popular culture, especially in the music business. Whether it be in music videos or photo shoots, pop stars are often portrayed as the character Maria, an android programmed to corrupt the morals of the workers and to incite a revolt, giving the elite an excuse to use...

Words: 2846 - Pages: 12

Free Essay

The Gaga Experience

...whatever I like” These truly inspirational words spoken by Lady Gaga put my whole life in words. Although I hadn’t been teased for believing in my dream of becoming a well known actor I did however have that dream somewhat suppressed by teachers, family and other authorities by a list of cliché jobs which I believe I was not meant to do. Although I simply agreed to give these careers paths a chance, secretly I was only focussing on my dream. I set my self a goal to focus upon things to make my dream become reality. Suddenly a pop singer by the name of Lady Gaga popped out from her glitter world onto the pop charts. At first glance I paid no attention to her but after listening to her songs and analysing their meanings I decided to give the artist a chance. I realised that on a first glimpse Lady Gaga appears to be nothing but another blonde pop singer desperate for attention, but soon realised that she is much more. I realised that Lady Gaga is a true inspiration. She spent most of her high school years focussing on her academic studies hoping to one day put them into her performances. Lady Gaga was born in New York City and Acquired the name Joanne Stefani Germonatta at birth. But her producer gave her the name Gaga as he noticed she was eccentric and also because she was in love with the works of Freddy Mercury. Throughout her teenage years she performed in New York’s many bars singing her own songs. Lady Gaga never gave up on her dream of becoming an artist and......

Words: 1287 - Pages: 6

Free Essay

Admire

...Lady Gaga, stage name for Stefani Joanne Angelina Germanotta is a recording artist in New York, United State America (USA). She developed interest in the music industry at an early age as demonstrated by her interest and ability to play the piano while she was 4 years old of age. Later, she joined New York University where she studied music opened up her song writing skills. She composed analytical papers and essays that focused mainly on social issues, politics, religion and arts. Then, she withdrew from school to concentrate more on her career.  Anyhow, there are three quotes from her that I think it is really meaningful to me. "You have to be unique, different and shine in your own way", "Do not allow people to dim your shine because they are blinded. Tell them to put on some sunglasses" and "Whether life's disabilities, left you outcast, bullied or teased rejoice and love yourself." It is no wonder this lady from a good Italian New York, turned into the exhibitionist, multi-talented singer songwriter with a talent or flair for theatrics that she is today, Lady Gaga.  She is openly unique, creative, does not follow stereotypes and more surprisingly she does not care what others think about her and she is doing what she loves to do. She also takes frequent political standings to support her ideals. She is a driving force in today's society and I admire her because she is easy for me to relate to. I find a deep connection to her, in the sense that she shares my...

Words: 546 - Pages: 3