...CASE STUDY: MCDONALD’S Executive summary This case study looks to evaluate marketing within McDonald’s and will look into how it has affected McDonald’s in terms of its position within the market. Through research, a positive correlation has been revealed between how successful a company operates and how committed they are in terms of customer focus and its marketing strategy (Kloter and Armstrong, 2010). This study will demonstrate how McDonald’s marketing strategy has helped render the company a global success. This is shown through the SWOT analysis. This study has found that the pivotal ingredient in this company is the unique and effective marketing strategy. Also to be credited was that the strategy showed that there were areas which could potentially disrupt the current rate of success (in terms of monetary results) If they are not rectified. A recommendation could be to increase the amount of ‘Healthy foods’ McDonald’s currently offer, to do so McDonalds would need to invest more in their product segment of the marketing mix. Introduction In many cases a company does not become successful overnight. There are a number of key ingredients which need to be focused on, in order to achieve its potential. An important part of this is the ‘marketing strategy’. The majority of successful firms invest large sums of capital and time into tailoring their strategy focusing on the potential changes in customer levels, rivals and the environment (Bradley, 2005). McDonald’s currently...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...Scenario: As the VP of Marketing for Canadian Golf Tours Inc, you have been notified that membership numbers are not meeting expectations, notably the GTA Amateur Tour. The President has asked you to prepare a plan of action to increase participation in the GTA Amateur Tour. You must present these ideas to the President of the company and persuade him to proceed with the new marketing strategy. Memorandum The GTA Amateur Tour was created to offer everyday golfers the opportunity to test themselves in a friendly but competitive arena. As a growing industry in the Entertainment/Sports Sector, the game of golf has attracted similar Tours that offer the same “competitive” opportunities for the recreational golfer. With Golf Town Amateur Tour as its main opponent, Canadian Golf Tours needs to re-market the GTA Amateur Tour to increase our membership and remain competitive in a growing industry. By increasing our membership and targeting new demographics, we can surpass our biggest competitor and begin to see significant revenue increases. The historical image of golf has always been one of prestige. The game is played mostly on the honour system and is rooted in strong values such as respect, responsibility and class. Our current membership consists of a wide variety of individuals of different classes and professions. Because of the location of the GTA Amateur Tour; elegant golf courses in exclusive districts of the GTA) it is important to develop a better image for the...
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...MARKETING STRAGETIES: Successfully marketing an apartment complex requires you to find people who are seeking housing and place your advertisements in front of them at the right time and place. As you consider marketing strategies, list the places your target renters or buyers are likely to go when searching for properties. Be sure that your marketing materials are present in each place. Banners: One of the most effective ways to market an apartment complex is by hanging a simple banner off of the building facing the street; this is particularly useful if your complex is near a major highway. If you are located away from main streets, consider putting up a sign that says "Apartments for Rent" with an arrow indicating the direction. Many people search for apartments by driving around neighborhoods that they like, and a banner or a sign is an easy-to-see advertisement that does not require a large investment. Before using signs, check your area's regulations on their use to avoid incurring fines or other penalties. Craigslist: When searching for a place to live, many people head directly to the Craigslist postings for their city. To post your apartments, simply visit the Craigslist page for your area and click on the "post to classifieds" button. When advertising on the site, avoid placing logos and generic floor plans; often, readers will skip directly over these. Instead, write a basic listing for each available unit and include details about utilities. To increase...
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...Strategic Content Marketing Tips One of the significant features of online marketing is content. However, methods are quickly changing, thus, it necessary that you know the right strategies for creating a good content marketing plan. Following are the 7 tips for strategic content marketing: 1. Know your target audience To create a good content marketing strategy, it is necessary that you get to know your target audience or buyer persona by determining and addressing their needs. This is helpful in generating more relevant and useful content that your audience will definitely want to read. 2. Know the journey of your target audience This involves the delivery of the proper content to the right audience. This is done by providing the right content at the right time when your target audience actually needs it the most. The marketing content must be aligned to the target audience and it must provide content that captures, educates, and aids the target audience in their buying journey at their own pace. 3. Personalize content This is suggested if you want your target audience to relate in your content marketing. This can be done by basing your content on several personalized information of your target audience, such as their characteristics, their location, and the time they access the content. Another way of personalizing content is sending links of content snippets when circulating the content to your target buyer. You can then personalize the content based on their...
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...Title- How is Your Marketing Strategy Going in 2015 Now that we are deep into 2015, what money has been made with your marketing strategy. Let’s face it. Every business needs to have some type of strategy to grow business if you want continued growth. Most strategies are budget based. Whether it be $500 or $50,000 a month, everyone has a figure in place. So, what money has been made so far. Did you hire an SEO company that created a successful marketing plan for you? Success is something that should be measurable. The best measurement is always new paying customers. If my budget was $500 per month and my business received $7,500 of business from this investment with $4000 of profit, that is a good campaign. It is good enough to where I would have doubled or tripled that investment to see if more business can be had. What about the business that spent $2,500 per month and received no new customers. What actions did your company take to improve your strategy. Most businesses switch marketing companies too quickly. I understand this if that company is not aggressively making adjustments to your campaign to create success. If they are, and seem honest and credible, give them 3-6 months to make an impact on your business growth and increased revenue. The initial SEO strategy, for example, may have produced 1st page rankings on Google and Yahoo but no immediate conversions. Don’t throw away those rankings. An SEO adjustment may be to maintain rankings on existing keywords and add...
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...Marketing Name Institution Introduction Saudi Arabia is among the countries with very high temperatures more especially during the day. In that perspective, we decided to introduce a freezing microwave which is a device that incorporates technological methods that enable food to be cooled faster than when it is stored in a refrigerator. Most people in Saudi Arabia make use of the refrigerator; however they do not get access to the freezing microwave since they are not common around this area. Freezing microwave can be used to make drinks cold and store the perishable food stuffs. Since we realized that most people may need to use this gadget, it was important to generate a market so that both can benefit. Establishing a new market that can be effective in Saudi Arabia need to take into consideration of the climate of the area and understanding what should be initiated. It is equally important to note the objectives of establishing the market in Saudi Arabia and what may be some of the factors that may ehance or alter the market. Thus, focusing on what will facilitate in the scheming of the products, promotion development, and implementation of the systems that deal with distribution will be among the major factors that will be taken into consideration. Taking into account some of the effective marketing strategies such as advertising and looking at the policies in regard to business are among the main concerns in that context. Since this will be establishing a new market in...
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...Internet Technology, Marketing, and Security It is a new world—a world where everyone has the ability to influence opinion; a world where everyone has the ability to influence purchase; a world where distances are down to zero; a world where voice has speed greater than light; a world that pushes away any attempt to regulate it, except through the mechanisms of self-regulation; the world that is today, is a world shaped by social media and the free-flow of conversations that the phenomenon enables and endorses (Lalwani, 2012). In just a few short years, social media has grown into a global phenomenon, with hundreds of millions of users all over the world. With so many people logging into check their accounts every day, it’s little wonder that businesses have begun to look at social media for their own marketing efforts. With the advent of social media giants like YouTube (2005), Facebook (2005), and Twitter (2007), millions of people all over the world have gained the ability to connect like never before, and more importantly, create and share content of their own without much effort and in a timely manner. Massive participation in these social networks is reflected in the countless number of videos, comments, news, and status updates that are constantly posted and discussed in social sites such as Facebook, Digg, and Twitter. The effect of this proliferation is evident from the numbers that these websites boast of as well as the global demographics that engage these...
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...Marketing Research MKT 421 February 24, 2014 Marketing Research Abstract This information explains the importance of marketing research to Kudler Fine Foods. They will determine the best location to open a new store to add to the three already successful stores. It will cover the marketing strategy and tactics that will best benefit the company. This is determined from the advice found from Mark Vitale, PhD, William D. Perrault and the author. The author believes that following the five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense contractor. When shopping for ingredients to prepare her gourmet fare, she realized a business opportunity for which she had been searching (Apollo Group, 2011). Kathy went to work developing a business plan and obtaining financing. The first Kudler Fine Food Store opened in La Jolla on June 18, 1998. The store caught on quickly, and a second store was opened in Del Mar in 2000 and still another in Encinitas, in 2003. Kudler Fine Foods offers quality gourmet foods like bakery products, meat, seafood...
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...Personal Electronic Organizer (PDA) | PDA-GPS for Fishermen | | Marketing Plan for RAKSHAK | | M1 | 12/10/2013 | | Executive Summary PDA: A personal digital assistant (PDA), also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. PDAs as a product may have a lot of variations in features like Wi-Fi, Bluetooth, Touch screen, Gesture Recognition, GPS Navigation, Fingerprint recognition, E-book reader. However, our product is PDA with GPS navigation alone. This product has a strong demand in the Fishery Industry for the fishermen; there have been articles in various newspapers mentioning the need of such safety device among the fishermen of India. GPS navigation helps the fishermen in finding their way back to the shore after they dive deep in the sea while fishing, our product also provides Tide forecast which helps fishermen in returning back to the shore safely. A large number of these fishermen venture 200 miles or more from the shore for several days at a time. Their only way to communicate their location or safety to their family is the unreliable mobile telephones they have now. This product can benefit many fishermen, who can’t afford costly substitutes available in the market, this product is mandatory for any fishermen who dive deep in the sea. This product’s usage can be explored in other industries as well, however we have restricted our analysis to the fishery industry considering...
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...Effectiveness of Social Network in Marketing Campaign Section I Introduction to the Study Introduction In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. It is practically impossible to design a marketing strategy without considering social networks. Social network or social media had become really important factor in today’s marketing mix and in promotion mix. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. Social network as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. Social network is a must in effective marketing campaigns. It is really effective as a marketing channel in terms of brand recognition. With social networking, marketers find it easy to determine and gather the feedbacks for certain products or services offered based on customer's comments without sacrificing much costs and time compared to other marketing channels. Social network also improved customer insights. By the reaction and comments posted by customers, you can gather information about what your customers are interested in. It also directly helps of what they think of your business which will give you an opportunity to improve a certain areas of your product or services. In this stage...
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...gear.” He states, “Its first shoe line got a black eye, its line of women’s clothing was initially slow to catch on, and for an athletic-wear maker that wants to be taken seriously, it has a miniscule international presence,” (Horovitz par. 1). Despite Under Armour’s growing success, the company still pales in comparison to Nike because they fall short in those three areas. By exploring the market for women’s apparel, creating an effective athletic shoe line, and expanding globally, Under Armour will finally be able to mature as a company and solidify itself as a contender to Nike. History In recent years, Under Armour has exploded onto the athletic apparel scene through the use of innovative technology, creativity, and effective marketing. The company’s mastery of moisture-wicking material revolutionized the athletic apparel industry and allowed Under Armour to succeed in such a competitive environment. Although the company now finds itself engulfed in success, it had a rather humble beginning. Under Armour was started in 1996 by Kevin Plank. At the time, Plank was the special teams captain of the University of Maryland football team. In Daniel Roberts article, “Under Armour gets serious,” Plank describes his thought process behind forming Under Armour. According to the author, Plank was frustrated with the fact...
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...EG1413 Critical Thinking and Writing Assignment 2: Position Paper Social Media: An Unexplored Marketing Tool by local SMEs E12 Team Members: Anthoni Giam (A0085111U) Chen Ziyang (A0086387M) Ying Chuan Ong (A0074798H) 1. Background Small and Medium Enterprises (SMEs) have always been crucial for the case of Singapore and as seen from Figure 1, they make up about 99% of the enterprises in Singapore (Singstat, n.d.). SMEs here refer to businesses with annual sales turnover of not more than $100 million or employing no more than 200 staff (SPRING, 2011). Moreover, the importance of SMEs in Singapore’s economic landscape is highlighted by how SMEs “form an important pillar of the city-state's economy, employing 56 percent of workforce and contributing 42 percent of gross domestic product (GDP).” (People, 2007) If the SMEs lose their competitiveness, many workers in the SMEs can be adversely affected and even lose their jobs which could destabilize the society. This is also highlighted by Singapore's Deputy Prime Minister and Finance Minister, Tharman Shanmugaratnam who said that the transformation of Singapore's SMEs is also essential to the incomes and living standards for Singaporeans (TodayOnline, 2012). Note: Adapted from “Composition of Enterprise Size,” by Singstat (n.d.). Social media has a huge role in the marketing field today as it allows companies to interact with in a casual manner while publicizing the companies’ products. It is defined to be...
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...Marketing Plan Greenpeace Project Group 2 Greenpeace Project Coach: Study Year : Date of Marketing Plan: Helen de Haan 2010-2011 Feb-instroom, term 2, project 2 31-05-2010 1 Preface This marketing plan provides a comprehensive strategic plan for the NGO Greenpeace. It is aimed for Executive Managers and those who will conduct supervision of the implementation of this marketing plan. The marketing plan does not focus on technical issues, but rather examines basic principals concerning the internal- and external environment, strategy execution and the result realized after execution. To reinforce the purpose and profitable outcome of the marketing plan, there are, throughout this manuscript, numerous illustrative extracts with commentary, including company reports and other sources. Throughout the text some marketing- and financial terminology is used, for this reason foreknowledge of marketing and finance will be essential in understanding the analysis used in this manuscript and the true purpose of the strategic plan. Topics in the manuscript follow a logical coherent order. In part 1; general information about the internal- and external environment of Greenpeace is given, correctly identifying potential internal- and external threats and opportunities that may be in effect. After an exhaustive and thorough analysis, the information collected will be instrumental in conjuring up an efficient and effective marketing strategy which is clearly laid out in Part 2; “Marketing...
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