...Sports Medias Negative Approach Ernest Culler COM 150 10 November 2012 Janice Prince Betian Sports Medias Negative Approach In the late 1980s and early 1990s many professional athletes were viewed as positive role models. During this time sports media found it hard to report about the negative accounts of the professional athlete. It was not until the early 1990s when Mike Tyson became the first prominent athlete to gain negative reports aired on national television. Before the 1990s Mike was known as the greatest boxer in the world after he was convicted of rape he was known as a criminal. While Sports media believes they report about the positive athletes as much if not more than they do the negative athletes, the bias approach taken towards role models is unequal. Sports media has chosen to take a radical approach in reporting about the favorite role models of children in today’s society. Over the past three years sports reporters have driven Lance Armstrong from atop the cycling world, they have taken an approach that has tarnished both his career and personal life. Michael Pearson reports that Lance Armstrong has stepped down as Chair of the Live Strong Cancer charity. In a CNN report Pearson (2012) writes that “Nike, which initially stood by Armstrong, dropped him October 17, 2012 with a terse statement citing what it called seemingly insurmountable evidence that he participated in doping.” Pearson has chosen only to give partial information...
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...Sports broadcast journalism is a profession desired by many. It appears to be more competitive than ever before, especially as a profession for women. It looks like a glamorous career for women because they are traveling from one sporting event to another, meeting athletes, and reporting on the sideline during games. So, as we see an increase in women striving to become sports broadcast journalist, as well as the number of women seen and heard reporting sports, it is a challenge today as it was over a decade ago. The issue is whether or not women in sports media are afforded the same opportunities that include prominent positions, reporting male games as well as female games, benefits and salary based on their qualifications and credibility...
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...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...12/11/13 Sports, Media, and the Fans: The Business of Selling Sports The relationship between sports and the media has evolved drastically thanks in part to the proliferation of electricity and its resulting technology. This relationship has now become the “defining commercial and cultural connection for both industries at the beginning of the 21st century. The media has transformed sports from an amateur pursuit into a hyper-commercialized industry, while sports have delivered massive audiences and advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television...
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...happening in our culture and what is reflected in mainstream news media. With the influx of more female participation in youth, high school, college, and professional sports, it can rightfully be assumed that coverage would also increase. This, however, is false. Over time, women’s athletics have received less time on screen because of the overwhelming number of men’s sports and the disinterest in women’s sports all together. When broadcasted, the overall attitude and tone toward the female athletes and the program are poor. This differs drastically from those of men’s sports. The media coverage of women’s sports media, the enthusiasm, and overall attitude toward these athletic...
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...the premier sports athletes like LeBron James, Aaron Rodgers, Andy Roddick, Michael Phelps to all of the big-time sports anchors and newscasts like Chris Berman or Dick Vitale. Social Media has changed the dynamics of how people watch and follow sports on a daily basis. Social networking tools like Twitter and Facebook are two big networks that allow people to stay up to date with their favorite team and/or athlete. Social networking began to boom around seven or eight years ago and is continuing to grow rapidly all around the world. I use both Twitter and Facebook on a day-to-day basis. I am checking on the news in the sports world by “following” my favorite athletes via Twitter and I check my favorite teams fan page on Facebook. Twitter is used more by the athletes and sports anchors due to its constant status updates (tweets) and ability to follow only a certain number of people of whom they choose. I entered in the “Twitter world” in 2011 and began to see how it was growing into the phenomenon it is today. It seems like in 2011 that every league, team, player, and even commissioners have their own Facebook pages and Twitter accounts. The real concerning point is the fact that college and pro sports players have been on twitter and have been known to let their emotions take control of their better judgment. A question I bring to your attention is how social networking has affected the sports industry? This is a question that matters because people who watch sports can see what...
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...Advanced Sport Media & Marketing Assignment #2- Super Bowl Commercials The Successful NFL Sponsor: Hyundai Background • As an official auto sponsor of the NFL, Hyundai aired four commercials for super bowl, two during the game and two premiering beforehand • The commercials are huge success: “The Chase’ has 23 Million views while “The First date” has 14 million views on YouTube. Two of the four commercials are ranked as the “Top 5 Super Bowl 50 commercials” Situation Assessment • Hyundai is about to launch its high-end sub-brand called Genesis • The “first date” commercial not only successfully advertised the luxury model, but also pinpointed the specific features on of Genesis: car finder • “The Chase” has a exciting, movie-like vibe that demonstrates the remote start feature • “Ryanville” has a casual and funny vibe that introduced the pre-collision breaking system feature of the new 2017 Elantra • “Better” speaks about Hyundai’s philosophy: the drive for better • “Better” sends the most important message: “Why we do it” instead of “What we do” Evaluation of Strategy • All four commercials showcased different features of the car: car-finder, remote-start, pre-collision breaking system, and Hyundai’s “strive for better” philosophy • Three promoted features are often seen in high-end, luxurious cars, with a strong emphasis on safety and family • Hyundai’s adjusting its brand image, with solid strategy to move into higher end of the auto industry ...
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...Daily mail articles, Bayern Munich v Arsenal, 13th March 2013. Fabrication, this article was published before any confirmation of the teams were announced and was completely wrong, Cazorla and Walcott both started the match and Arsenal played there strongest available team, for the record beat Bayern 0-2. According to research done by ‘Arseblog’, this story is believed to be a complete fabrication and according to the source the Daily mail were actively pursuing supporters to give an anti-Wenger slant to their article. When the mail failed to convince a supporter to lie about not travelling…they convinced another….. Well again shabby journalism, I believe to even grant it ‘journalism’ is a disgrace, completely idiotic to fabricate this story that was completely untrue, even worse for Gary Lineker to give any sort of opinion in continuation with his anti-Arsenal stance of late, see his ‘joke’ portrayal of Arsene Wenger…im afraid he and the mail are the only jokes here… Another anti-Arsenal article, quite fascinating, so did Fabianski live up to this billing? No. He only turned up and kept the first clean sheet against Bayern Munich for the first game in 44 matches, their first loss at home all season and third overall, this loss also equals there record loss at home in Champions league history, if that wasn’t enough Fabianski was named as one of the front runners for man of the match on the night….. Yes that is true, Arsenal have no hope of beating Bayern Munich,...
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... |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22 | |6.3. Elite level equestrian sports |25 | |Great Britain at the Olympics |26 | |Disability sport...
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...the best 68 teams in college basketball, and both men’s and women’s participate in their own tournament. Even though the NCAA (National College Athletic Association) holds a tournament for both genders, they both do not receive the same amount of media coverage. In print media more than three-quarters (76.4%) of the articles focused on men’s basketball, whereas 23% pertained to women’s basketball (Kian, Vincent, and Mondello, 2008, p. 227). The difference of amount in media coverage is enormous between the two genders. When combining both a total of three articles, or less than 1% of the overall population of articles, focused on both men and women (Kian, Vincent, and Mondello, 2008 p. 227). The media is heavily favoring one gender over another in sports and why is that?...
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...(1995) defined Sports Development as a process in which real opportunities, processes, systems and structure are created to boost people participation into sport and recreation or to improve their performance to any grade they wish to achieve. By that time in the UK, Sport Development was linked to increase participation and creation of opportunities, as Collins highlights in his definition. The term has evolved and is defined by Hylton and Braham (2008: 8) as “a term used to describe policies, processes and practices that form an integral feature of the work involved in providing sporting opportunities and positive sporting experiences.” Essentially sport development is about “getting more people involved into sport” (Bloyce and Smith, 2009). The traditional Sport Development Continuum is likewise known as the “sports development pyramid” due to its shape and is also frequently use to define the system of sport in the UK. It is formed by four stages: -Foundation. Beginners in sports, usually children learning basic skills. Primary schools and sports clubs are the main suppliers. -Participation. People begin to participate regularly in sports. It is also health and community sport related. Local authorities are the main providers. -Performance. Aimed for most talented performance who progress to compete in sport. Voluntary clubs play a key role in this stage. -Excellence. Focusing on top class performers competing at national and international levels. NGBs, sports council and...
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...PHSE 206: Sociology of sport Essay 2B: Media representation of sport and its connection on societal power. Sean Masters 9066415 DUE: Friday 3rd October, 2014. WORD COUNT: 1508 Society comes in many different forms. Individuals of society attempt to be seen as being more successful, powerful and dominant over others. This is closely followed with how sport is perceived, played and based around. A competitive nature to out think your opponent to attain glory as an individual, as a team or as a country. The popularity of the sporting culture and the impact it has on our lives, gives responsibility for the new sporting era with experiencing and filtering sport through media. Giving another whole diverse range of how we perceive not only sport but athletes and teams competing. Modern era sporting and recreational activities are important in the New Zealand sporting society. As young adolescents grow up building the basic fundamentals associated with sport and continue to do this as they get older. In the active New Zealand survey, key findings released that in 2007/2008 79% of New Zealanders once per week were physically active (NZ, 2008). New Zealand have always had a high abundance in individuals participating in sport, that can contribute to the significant creation of the media- sports complex in New Zealand (Falcous, 2005). For example, back in the 1970’S technology in media sport was just beginning but already a crucial component in broadcasting...
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...Earhart, was the first woman to fly across the Atlantic. Men's sports are more popular and have more media coverage but women's sports are equal to men's sports and should have the same amount of media promotion, because an increase in media promotion on women's sports will help younger women to find role models to attract them to engage in sports and the world is unfairly a male-oriented point of view. Young women who have an attraction to engage in sports should have an idol they can look up to. Men’s sports are so popular and overly promoted through media that most girls can’t name a female sports player. Sports lack women role models for young girls who are aspiring athletes due to less media coverage. Girls need...
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...of public relations is to help public opinion reach conclusions by providing it with facts and interpretations of facts John Hill, The Making of a Public Relations Man, Chicago: NTC Business Book 1993 PRO624 SPORT PUBLIC RELATIONS 1. Introduction 2. Focusing on the Sport Organization-Media Relationship 3. Managing the Sport Organization-Media Relationship 4. Sports Marketing and Public Relations 5. Strategies and Tactics 6. Communicating in Times of Crisis 7. Using the Internet in Sport Public Relations 8. Addressing Legal and Ethical Considerations 1. Introduction: - Globally people has been realizing the importance of healthy living thus seeking for an avenue to do so - Events like walkathon, marathon, jogathon, aerobics, Tai Chi and many more has been the inspiration for many to stay healthy - Therefore, sports has become the big business today and it has influence the emergence of sports public relations and marketing - Sport public relations is a communication based function to develop desirable relationships with the organization’s key public. - The importances of sport in public relations are: a) Its relationship to sport marketing, and its benefits to sports organization b) Reputation management in sport and how sport organizations may use public...
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...Constructing the Public Perception of Sports Mass media has become a dominant factor on sports culture in today’s society. “Mass media serve as a dominant hegemonic force in American culture, resulting in the construction and reinforcement of narratives, particularly in professional sports” (Berg & Harthcock). The media can be held responsible for creating the majority of the public’s perception of sports to this day. The heavy dosage of sports communication, in every aspect thinkable, has altered and constructed the influence of sports on millions of people. The sports communication field has become a vast entity and proved to be a profitable market. However, the communicative process regarding sports information has lately cannibalized the true essentials of sports coverage. Sports in general have grown dramatically along with the growth of media. Growth is normally good, but the growth of sports communication in general is so massive that it has become over saturated with inadequate information. The focus of what the media communicates with audiences today is hardly ever statistical information like how many runs Kansas City pitcher, Yordano Ventura, allowed but more on his instigating attitude and why he throws 100mph fuzz balls at guys’ heads so often. After all, Major League Baseball is known as “the show” for a reason. It is easier for the media to narrate exaggerated, unexpected events. These narrations often exclude the true sports coverage essentials. However, they...
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