...“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014). In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages...
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...has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. the internet marketing advantage Company Recommendation the internet marketing advantage Company Recommendation MEMO TO: Company CEO & Marketing Director FROM: Jacinth Flores, Company Marketing Specialist & Team SUBJECT: The Internet Marketing Advantage: Company Recommendation DATE: 13 October 2015 The information in this recommendation report outlines the basic concepts of internet marketing and company exposure via the internet. Seeing how our company does not rely on the internet as much as tradition marketing measures, I have included information on some of the advantages as well as the disadvantages to adopting such a marketing strategy. This recommendation report will examine some of the opportunities the internet has to offer in the realm of marketing. The internet is an important tool, especially in today’s society. Advertisement is nothing like it used to be. Most advertisement are done digitally. With thorough planning, the internet and social media can be profitable for the company. Although the internet seems very intimidating, it not quite as complicated...
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...Social media marketing or SMM is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes. It is important to consider your business goals before creating social media marketing campaigns. Starting social media marketing campaign without social strategy in mind is like wandering through a forest without a map-you’ll only end up lost. Social media marketing can help with a number of goals, such as: • Website traffic • Conversions • Brand awareness • Creating a brand identity and positive brand association • Communication and...
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...Executive Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC tools and how they differ from each other in terms of objectives. This report will give both companies a glimpse of how they can enhance their brand equity by effectively using the appropriate IMC tools and how the IMC tools will benefit them. Table of content A. Background of Hewlett Packard Company 4 1.0 HP’s Target Audience 4 1.2 Integrated Marketing Communication objectives of HP 6 2.0 The Integrated Marketing Communication Mix of Hewlett Packard 7 2.1.1 Advertising 7 2.1.2 Online Marketing 8 2.1.3 Personal Selling 8 2.1.4 Sponsorship 8 2.1.5 Public Relation 9 3.0 Measuring IMC outcomes 9 B. UNICEF 12 1.0 Target Audience of UNICEF 12 1.1 Market Segmentation 13 1.2 Integrated Marketing Objectives of UNICEF 13 2.0 The Integrated Marketing Communication Mix of UNICEF 14 2.1.1 Social Media 14 2.1.2 Sponsorship 14 2.1.3 Online marketing 15 2.1.4 Events 15 2.1.5 Public Relation 15 3.0 Measuring IMC outcomes 16 4.0 Analysis of IMC practices...
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...Paola Basantes Writer Choices Social Media in Marketing Enough of the Facebook, Twitter, and Instagram accounts. They say it hurts us because we are so addicted and it will fry our brain. Well that's what they all say. But as for me, I say thank you to these accounts. Social media has brought so many new opportunities for me and everyone around the world. I think everyone knew after one day of having a Facebook account that this new type of media would help people keep in touch with long-distance friendships and far away relatives. However, I don’t think they even had an inkling of what kind of benefits social media could bring into the lives of a business. Businesses everywhere, young and old, are jumping on this new fad of marketing themselves through multiple social media sites. According to Consumer Reports, in June 2012 there were more than one hundred and fifty million Americans with Facebook accounts and over five hundred million memberships worldwide (Fewkes 92). What does this mean for the market industry? Money flowing like the Colorado Rockies. Marketers for businesses saw the ideal opportunity to make more money by simply putting ads on Facebook or making a page about themselves to help promote and get the word out there. Facebook and other social networks were more efficient than ad exchanges and delivered higher-quality users than any other marketing channel or stream. Facebook has really created this new category and kind of occupies it in terms...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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...Social media is an imperative public relations and marketing tool for companies to utilize in their business practices. It allows companies to have more of a relationship with their customers and acts as another means of information. However, since it cannot be regulated, users are free to post what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them. This paper explores the concept of social media and its users with a case study of Coca-Cola’s web presence. Two of the most recent social media campaigns, Expedition 206 and 24-Hour Session with Maroon 5 will be examined. Questions that will be answered throughout the paper will identify the effects social media has, if companies can reach their audiences effectively through social media, and what will make social media better by research on best practices. Social media marketing helps a company form a relationship and connect with their audience. Tools such as Twitter, Facebook, various blog sites and Foursquare are used to fuse a connection. It is then up to the company to ensure that a relationship develops. Social media is widespread and it is imperative to remain ahead of the competition. Coca-Cola’s competitors, Pepsi Co., Nestlé and Dr. Pepper Snapple Group all have a presence on social media sites and engage...
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...5 Trends That Will Change How Companies Use Social Media In 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * * * * * * * * * 01 /06 | 5 TRENDS THAT WILL CHANGE HOW COMPANIES USE SOCIAL MEDIA IN 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * 02 /06 | 1. SOCIAL NETWORKS STORM THE WORKPLACE Slack has proven a game-changer, attracting more than 1.25 million active business users in just two years' time and now has a cohort of competitors going after a piece of that pie. Meanwhile, Facebook is gunning to roll out Facebook At Work sooner rather than later. * 03 /06 | 2. COMPANIES TURN TO EMPLOYEES FOR AMPLIFICATION 2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees. Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown by 191% since 2013 and are due to take off in the year ahead. * 04 /06 | 3. COMPANIES WADE INTO SOCIAL MESSAGING There are nearly 4 billion global active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik. And while messaging’s huge potential remains largely untapped by businesses, 2016 may well be the year that analytics and insights become more readily available...
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...This paper will try to analyse and synthesize four article journals around the scope of marketing channel with social media. Analysis and recommendation to the problems identified about brand loyalty will be discussed after presentation and summary for all the journal articles. Jay M. Bernhardt Darren Mays Amanda K. Hall, (2012),"Social marketing at the right place and right timewith new media", Journal of Social Marketing, Vol. 2 Iss 2 pp. 130 - 137. This journal article is set to find out the effect of new media in social marketing. This paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” closer to the consumer. The study utilised the authors viewpoint and arguments in understanding the impact that the social media brings to consumer and business owner in terms of bringing them closer together. No empirical methodology is used to present their arguments. The findings from this journal is that the rapid growth of social media and the massive use of mobile phones will give social marketers and advantage in engaging with the customers in a radical new way. This type of marketing channel is effective in relationship marketing and is potential in getting high volume of consumer-business owner engagement. In term of place, it brought them together in real time interactions. The authors suggested that social media has bring positive impact in consumer-business owner relationship. Not long ago, consumer may not be able to...
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...TALLINN UNIVERSITY OF TECHNOLOGY School of Economics and Business Administration Department of International Business Chair of Marketing Jan Lampenius SOCIAL MEDIA AS A MARKETING TOOL MARKETING GOLF IN FINLAND Bachelor’s Thesis Supervisor: Eliis Salm ABSTRACT Golf industry in Finland lives in middle of the hard times. In many courses the money is no longer exist so the new solutions comes in value. This thesis will focus on finding the answers about social media as a marketing tool, what becomes to Finnish golf marketing. Theoretical references have user theory about social media, user-generated content in social media and viral marketing in social media. Theories will give the backup for the research and help to analyze the results the results had achieved thru an online-based survey. The survey was conducted using Facebook as a channel and there was received a satisfied amount of responses. This research concludes the result that social media is a marketing tool marketing golf in Finland and golf courses should put more effort to using it in marketing. Golf courses should also take the users more to account. They should use the social media channels more innovative and focus on more to interactivity among the other players. Keywords: Golf-marketing, Social media, Social networks, user-generated content, Viral marketing INTRODUCTION Golf is in a new situation in Finland. Golf courses shares values are decreasing and part of the courses are in the situation...
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...Article Report- Social Media This article is based around the concept of social media. It provides the reader with a description of how many active users there were within different social media sites. It also provides information to the reader about the broad age of users of social media. It provides information on how social media has minimised the control companies have on information available about them and their products online. It displays how social media has revolutionised the way in which consumers can research information on products through blogs, reviews etc. The article provides a broad definition of social media by first looking at the history of social media from looking at the first social media sites such as unset the first worldwide discussion system right up the evolution of modern social media sites such as Facebook and virtual worlds such as Second Life. It also draws a line between two related concepts that are both knows and social media sites: Web 2.0 (multi author webpages e.g. Wikipedia) and User generated content (e.g. reviews created and posted online). It also indicates basic functionalities involved with social media sites such as Adobe Flash Player and Java Script. The article also shows how social media sites are classified through social presence/media richness and self-presentation and/ self-disclosure. The article reviews the challenges and opportunities of social media by breaking up social media into six distinct groups: collaborative...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...Social Media Marketing The New Age of Business Name: Dipali Patel Student Number: 300814137 Professor’s Name: Nadira Singh Course Name: Business Culture & Craft Course Code: BUSN 733 Date Submitted: 11/18/2015 Executive Summary Social Media Marketing is the best opportunities available today to connect with prospective consumers. Social media marketing is the new mantra for current businesses to socialize. Marketers are focusing on different social media opportunities and taking new social initiatives more than ever before. Now days, business cannot afford to have no presence on the social channels, all business small to large uses Social Media Marketing for their marketing activities. In the current business practices, many companies and marketers are not using social media marketing effectively. Marketers are using selected social media platforms and staying not interested for other available many different social media platforms. In addition, many marketers present avoiding attitude towards new social network. Many marketers are not spending proper time the social media marketing. To stay in the competitive marketplace and grow the business, marketers should Increase their use of Social media marketing and use different possible social media platforms for the marketing activities. Companies and marketers have to adopt new social media networks to grow their connections and should spend more and more time on...
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...marketers to take advantage of. Marketing around the world can be much different than the type that we are accustomed to in the United States, many countries do not have the same technological advances. www.marketing find.com concisely states “International marketing is no longer an option, but a strategic imperative. Businesses that focus primarily on their domestic markets will be left behind as their competition gains ‘first mover advantage’ “.A marketer has to change their strategy in other countries depending on laws, culture, and technology. Marketers face many challenges across the world and have to tailor their campaigns accordingly. The first thing that marketers should consider is what message they are trying to convey to consumers and why consumers should want or need their products/services. Customers place importance on various things around the world that Americans do not, such as “in China you cannot sell the same lines of cosmetics or shampoos nationwide”, as quoted from Cateora. American wants and needs do not always match the wants and needs of different countries, marketers have to find a way to justify that consumers need or want their products and/or services. Laws carry great importance, as they should, globally, influencing a marketers course of action in an advertising campaign. Marketing products such as alcohol or cigarettes can be very difficult in areas around the world, especially in the more developed parts of the world where importance is placed on...
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...successful companies use social media? By Nora Ganim Barnes 8 Spring 2010 Tweeting and blogging to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites like...
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