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The 1960s Women's Liberation Movement

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Disney’s iconic movies play an integral role in shaping countless childhoods, and their princess movies, spanning from 1934’s Snow White and the Seven Dwarfs to Moana in 2016, are widely popular, particularly among young American girls. Consequently, the sexist messages of Disney princess movies both pre and post the 1960s Women's Liberation Movement are extremely present in today’s society. Before the Women's Liberation Movement, films such as Snow White and the Seven Dwarfs, Cinderella, and Sleeping Beauty portrayed messages that reflected women’s confined role in society during the mid-1900s. These princesses, while playing significant speaking roles, were not only dependent on men but the epitome of their life was marriage but the focus …show more content…
During this time period family was revered in American culture popularizing the belief that a woman's place was in the home. The media, politicians and religious leaders encouraged this idealized middle-class life, which led to increasing numbers of women who stopped their own lives early for marriage. The popularized notion of a woman in the home had an overall effect that diminished the value of women in society compared to their previous necessity in World War I as workers. Starting with women who were increasingly frustrated by their limitations informally organizing in intimate groups, increased awareness of women’s oppression led to the Women’s Rights Movement, so by 1960 many women sought change in both society and their own lives from their constricting lifestyle. This organization led women to have an increased understanding about the oppression of their sex, which gave them hope to catalyze change. Many women were unsatisfied by the constrained role that they held as housewives, leading to an increase in working women as women began to redefine their social stereotypes: while about thirty-five percent of women held jobs outside the house in 1960, that statistic rose slightly about ten percent over the course of a decade. From the Women's Rights Movement sprung a branch that dedicated itself to changing women’s stigmatized role in …show more content…
Renown Women’s Rights activist Betty Friedan’s book The Feminine Mystique went a long way towards opening the door for women’s rights. In a later article, Television and the Feminine Mystique, she eloquently described the problems with the media’s portrayal of women:
If women are the one majority in America that resembles an oppressed minority, it's not because of actual deprivation of right, or opportunity, or human dignity, but simply because of that self-ridiculing image—the mystique of the mindless female, the passive housewife, which keeps girls and women from using their rights and opportunities and taking their own lives seriously, in time.
(Friedan qtd. in “Television and the Feminine Mystique”

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