...ENG-105 Rubric: Rhetorical Analysis of a Public Document Assignment |Criteria |% Value |1: Unsatisfactory |2: Less Than Satisfactory |3: Satisfactory |4: Good |5: Excellent | |% Scaling | |0% |65% |75% |85% |100% | |Content and Ideas – 60% | |Introduce and summarize the |20% |The introduction of the website is|The introduction of the website|The introduction of the website is |The introduction of the |The introduction to the website| |website | |not present AND the summarization |is not present OR the |present. The summarization of the |website is present. The |is present and elaborate. The | | | |of the website is missing. |summarization of the website is|website is present. |summarization of the website |summarization of the website is| | | | |incomplete. | ...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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...a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s comments, you may be deducted points on your final draft. Final Draft Grading The essay will be graded...
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...Lecture 2 Investigative Essay: Anti-Communist Propaganda Part of the Cold War was fighting communism at home in the United States. As we’ve discussed in class, much of the anti-communism sentiment was fanned into a flame of hysteria. Much of what fanned these flames was propaganda distributed by the government and other organizations. This propaganda grossly exaggerated the threat of communism by using images and inflated language. For this essay, choose one of the posters or pieces of propaganda found at the following websites and write an analysis of it. For your analysis be sure to include what piece you are writing about, what kinds of images or language does it use, and how it uses images and language to manipulate fear toward communism. How does this piece of propaganda exaggerate the threat of communism in the country. The essay is worth 25 points and is due on Monday February 9. The essay should be at least a page to a page and a half long and written in essay format. Use the following websites for your search. They are also up on moodle. The Red Menace: 15 Vintage Anti-Communist Ads & Propaganda: http://weburbanist.com/2013/06/12/the-red-menace-15-vintage-anti-communist-ads-propaganda/ The Red Menace: Anti-Communist Propaganda of the Cold War http://www.kuriositas.com/2013/10/the-red-menace-anti-communist.html Writing in an Essay Format: Since this class is part of the writing requirements for your general education core, writing will be an essential...
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...Assessment Record form and Marking Grid FdA Hospitality Management |Student Name or WKC Number |Assessment No: |Module Level: |Module Tutor: | | |2 |5 |Linda Waghorn | |Module: |Assessment Method: |Weighting: |Date of submission: | |Management in Organisations |Essay |60% |Please see AR1 on BB | |Length: |2,500 words | |Learning outcomes assessed: | | | |1-6 | |Skills Mapped: |As listed in the course handbook. | Feedback |Assessment Criteria |Weight |Actual |Strength |Areas of Improvement | | |% |%...
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...M. Kuroki English 1A Essay #4 (The Research Paper) Determining the Sources of Two “Isms”: Racism and Sexism (225 points) Due Dates: See Syllabus Submission Requirements: Please remember to submit a hard copy of your essay in class, attaching to it your peer reviews. Also submit an electronic copy through TurnItIn (see link on Canvas). Length: 7-10 pages (not including the Annotated Bibliography) Annotated Bibliography Component: Instead of a Works Cited, you will include an Annotated Bibliography with your research paper (worth 25 pts. of your total score). Readings: • “Sex and Temperament,” Margaret Mead • “Masculinity,” Germaine Greer • Selection from Narrative of the Life of Frederick Douglass, an American Slave • Any previously assigned reading relevant to your topic • Sample causal analysis essay (title TBA) Research Requirement: Please use at least seven (7) but no more than ten (10) secondary sources. You must use at least one of each of the following source types: a book, an article from a scholarly journal, a newspaper article, and a magazine article. You must use at least two relevant assigned World of Idea reading, which will count toward the 7-source minimum. Furthermore, while you may use more than one website, only one website will count toward the 7-source minimum. In other words, you must incorporate research from the following source types into your paper: 1. A book 2. A scholarly journal...
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...Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. Use Chapter 2 in The Call to Write and the sample rhetorical analysis on pages 57-60 as a guide. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s...
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...Web Pages Analysis – Module 7 As the world of technology progresses every day, having a website has become crucial for businesses and schools. “With costs being extremely low at the entry level, it's becoming difficult to imagine a reason for any company of any size not to have a website.” [1] There are multiple benefits of having a website such as: save time and cost, increase sales, services, and accessibility, higher credibility, and so forth. For this research paper I will be analyzing six web pages. Based on the e-business I’m creating, three business pages I’m reviewing are: Essay Lab, Smart Writing Services and Ninja Essays. The remaining three web sites are: Suffolk Community College, Nassau Community College and Dr. Ebrahimi’s website. To begin with, Essay Lab is one of the three writing service businesses I’ve selected. The home page of this particular business is informative and gives a good idea of what the business is about and why would a person need to use their service. However, I feel more information to support their business could be provided. Another issue is the content is not direct to the point; instead it drags on causing lack of interest to the reader. Stating live chat availability and not actually providing it is another problem with the website which fails to meet the 7x2C standard of ‘Completeness and Coverage’. On the other hand, the navigation is consistent and effective. The organization of the website as well is intuitive and easy to...
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...Essays for A Level Art, Photography, Graphic Communication objectives • To help you to discover and focus in depth upon an aspect of art and design that fascinates you. • To develop your understanding of art and design history and to see how artists exist and work within artistic and social contexts that help shape their work. • To develop your academic research, writing and referencing skills, in preparation for university and work. • To inspire you and allow you to then make better, more well-informed, practical work, that discusses complex issues and sophisticated concepts. Format • A written and illustrated final outcome of 3000 words with 10% tolerance. • No shorter than 2700 and no longer than 3300. • Fully illustrated by you. • Presented visually. • Related to your practical work • Includes evidence of contextual research; critical analysis; critical interpretation; personal response and engagement; and critical evaluations and judgements • It is an essential component of your A2 year but it is NOT worth more marks than the practical element. Title • Design an essay title that will allow you to make a critical and evaluative conclusion. • Consider the following examples. Which ones will result in the better A level essays? Why do you think this is? Title examples • Lucian Freud: A Study of His Life and Works • Justify the following statement: All photographs are fake • To what extent is PhotoShop the cause of mistrust in...
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...When writing an outline it helps you organize your thought process as well as keep everything in order. With this tool you are able to write a more efficient essay. Writing conventions been a problem my whole schooling career; however this semester I was given resources that have helped me understand and recognize when I have written a convention. The resources that I have used this semester are The Little Seagull textbook, paperrater. With these resources I was able to see my mistakes better. In the pictures below you will see the resources that I am talking about are able to see how they...
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...marketing mix essay, students need to research the marketing mix strategy of the given company or product through interpretation of evidence. The evidence can be recorded data, artifacts, maps, pictures, etc. The main work involved in writing a marketing mix essay is to write about the main aspects and limitations of marketing mix. Marketing Mix Essay: Tips to Write The following tips are useful for writing a strong marketing mix essay: * The essay must be written according to the required format and standards prescribed by the professor. * The essay must focus on the main aspects and limitations of marketing mix of the given company’s product. * The essay should be comprehensively referenced. * The essay should be completely free of any plagiarism. * The essay must be of good quality with necessary evidence. Marketing Mix Essay: Useful Points Marketing mix essays can be written easily if the students consider the following points: * Be aware of the purpose of the analysis. * Analyze the overall marketing strategy of all the essential elements such as “product, price, placement and promotion” of the given company. * Students can get the market mix analysis information using market source such as business or market survey reports, company's website, marketing data on newspapers, etc. They can also get the market mix analysis information using academic source such as marketing and advertising academic journals. Marketing mix essay requires in-depth...
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...Scarborough and your textbook website. The textbook website is http://wps.prenhall.com/bp_scarborough_essbm_7/. You can cut and paste this into your webpage. You should also bookmark this site to return to it easily Textbook Work You Be the Consultant – These are imbedded in the chapter. You are given the page number of the beginning of the assignment and then which question(s) you are to answer. (50 points each) Discussion Questions – Found at the end of the chapter. (15 points each) Website Work Self-Study Quiz – 10 questions – 40 points each for quizzes – make sure you submit to me for grading. After completing the quiz, cut and paste it into a Word Document. Then upload that document to Blackboard. Web Essay(s) – You are told which one(s) to complete – 50 points each – make sure you submit to me for grading. SUBMIT THIS PART WITH YOUR TEXTBOOK WORK. CUT AND PASTE THE QUESTION INTO A WORD DOCUMENT AND THEN ANSWER. ***You will be docked 10 points on the assignment if you do not include your name and the assignment.*** TEST 1 Chapter 2 Self-Study Quiz 40 40 points Web Essay 1 50 You Be the Consultant None Discussion Questions 4, 5, 9 45 95 points Total Points 135 Chapter 11 Self-Study Quiz 40 40 points Web Essay 2 50 You Be the Consultant None Discussion Questions 3 15 Ratio Analysis 200 265 points Total Points 305 Chapter 12 Self-Study Quiz 40 40 points Web Essay None You Be the Consultant...
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...to analyse the different theoretical frameworks that underpin research and inform alternative research methodologiesUnderstand and implement consumer and buyer behavior theories, models and frameworks | Penalty for late submission: | Coursework submitted up to one (1) week after the published deadline will receive a maximum numeric grade of 40%. Work submitted later than one (1) week after the deadline will be awarded a fail grade (0%). Lecturer has and may exercise the right NOT TO MARK this assignment if the above declaration has NOT BEEN SIGNED and if the above declaration is FOUND TO BE FALSE, ZERO marks will be awarded for this assignment. | Detailed Brief for Individual Assessment | The title of the assignment: Essay on Contemporary Issues in Marketing...
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...capability to maintenance and monitoring of electrical generators powered by the gas they extract from landfill sites. You can find out more about landfill gas as well as the business’s specific customers, services and capabilities by going to its website: www.landfillgasindustries.com.au Presume that LGI Pty Ltd has commissioned you to conduct a preliminary investigation of the environmental factors and how they will impact the business’s operation in Australia. This investigative essay will then provide LGI Pty Ltd with further research options and investment strategies in the future, once it has been presented to the board for approval. Your task is to provide an overview of the external environmental (general and specific) factors affecting LGI’s performance. Your analysis should focus on and explain in depth the particular environmental factors you feel significantly impact LGI’s operation. Task notes 1. Carry out an environmental analysis to identify what opportunities and threats LGI faces. To help limit your analysis area, you can also choose to identify a specific location for the basis of your analysis e.g. a particular council in your state’s capital city. 2. Your analysis should be structured in the form of an essay and include: An introduction to LGI including the industry it operates in and what the business is aiming to achieve. An overview of the general and specific environmental framework, i.e. what the framework’s purpose is, what are its components...
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...TCHE2079 – Tertiary Teaching and Learning This model is from a different subject, but the process of evaluation is the same. Evaluating a Source 1. Refer to the most important source (book/article/webpage) you used in your Synthesis Essay. Respond to the topics and questions below and evaluate the source. Source: Davies M 2009, „Computer assisted argument mapping: a rationale approach‟, Higher Education, vol. 58, no. 6, pp. 799-820. Full citation of the source, according to RMIT referencing guide for “Reference Lists” Topic Evaluation Authority (50 words) Is that author an expert? What evidence is there to support this? Martin Davies is an expert in this field. I Googled his name and found that he has 2 doctorates and is presently a Senior Lecturer in Higher Education in the Teaching and Learning Unit and an Honorary Research Fellow in the Department of Economics at Melbourne University. His page on the Melb. Uni. website lists all his publications (about 70), many of which are concerned with critical thinking in tertiary learning. Validity & Accuracy (50 words) How do you know the information is accurate? Is it from a valid source, e.g. an educational institution? Find out if it is peer reviewed or been passed by an editorial panel, eg is it in a refereed journal? His article includes an appendix in which he has placed all the data from the quantitative study he conducted. Though I can‟t be sure that this data were analysed correctly...
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