Porter’s Value Chain Model
The Value Chain Model was first evangelized by Michael Porter in the 1980’s and focuses on a company’s ability to create greater value, increase profitability and gain competitive advantage by evaluating the organization as a whole through a linear series of activities performed by the organization to deliver a product and/or service to its customers. This model links functions across an organization and the impacts they have on one another to better identify potential efficiencies rather than reviewing them in separate silos. Activities within the Value Chain Model are divided into primary activities and support activities. Primary activities have direct connection to the physical creation, sale, maintenance and support of a product or service. These activities typically include inbound logistics, operations, outbound logistics, marketing and sales, and service. Support activities are those that support the primary functions and typically include procurement, technology development, human resource management, and infrastructure.

Business Concept Overview
As a busy new mom trying to juggle the demands of running a household, working full time and attending business school, I am constantly finding myself opting for convenience over health when it comes to eating. Previously, I was a meticulous meal planner for clean eating, spending tens of hours per week on researching, planning, shopping, prepping and cooking. While a healthy lifestyle is more important to me than ever since becoming a mom, there are not enough hours in my day for the dedication this regimen requires…until now. My business model is for a grocery store to offer a meal planning solution for clean eating and delivers all of the ingredients to your doorstep. The grocery store would have a site where you could customize your food preferences, outlining any allergies,