...development phase. All these products have the potential to change the world, by automating technologies, and providing essential services to people who have lacked the means of connecting to the Internet. However, these ventures all share some public concern, but ultimately assist in creating technology designed to simplify and enhance individual’s lives. Self-Driving Automobile Waymo is the name Google has given to their self-automated vehicle. The vehicle which is capable of transporting people on the streets of any city or on long...
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...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...The Safety of a Self-driving Car With the rise of technology dedicated to self-driving cars, people are asking the question "how safe are driverless cars compare to a traditional car?" First of all, to drive a self-driving car functioning by a computer or robot, the driver has to learn to control the functions. In 2011, a Google self-driving car was involved in an accident, and Google stated to the press that the driver was responsible for the driving. However, many critics became to question whether the technology behind the self-driving car are responsible for the accident. In the recent years, self-driving cars are tested on the road in several different states, and for the last years or so, Google had tested more than “700,000 miles” of accident-free driving from a driverless car. With self-driving cars, what are the obligations the operator have to make? If companies like Google, were to sell hundreds of thousands of these cars on the road, are they able to keep up the safety standard in a large number? The technology will also force regulators to rethink the car and driver relationship, and possibly place more emphasis on the regulation both the car and the driver. For instance, instead of certifying that a driver can pass a road test, the state might certify that a car can pass a test, upending the traditional drivers’ licensing system. In addition, the state of mind when you are for example, drunk, are you allow to operate a self-driving car? Due to the promising...
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...GOOGLE SELF-DRIVEN CAR THESIS NAME: INSTITUTION: COURSE PREFIX: COURSE NUMBER: DATE OF SUBMISSION: 1. INTRODUCTION 1.1 GOOGLE SELF-DRIVEN CAR The Google self-driven car is an automated car that operates automatically with no physical human input. It is a project developed by Google Company that involves the development of technology in automated vehicles mostly the electric type of vehicles. The software responsible for the management of the vehicle in its operations is the Google chauffeur. The project is under the management of a Google engineer Sebastian Thrun. He is an experienced engineer who previously worked for the former director in the Stanford Artificial Intelligence Laboratory. In addition, he previously worked as a co-inventor of the Google Street view. The development of the robotic vehicle was first showcased in 2005 in the DARPA Grand Challenge where it won the award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part of the vehicle called the Velodyne...
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...Ana Gordina Application Paper - BUAD 307 April 20, 2015 Self-Driving Taxis (Uber): Secondary Market Research Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays. The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer). Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them. Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the...
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...SOCIAL ISSUES RELATED TO AN AUTOMATED SYSTEM SUCH AS AUTOMATED HIGHWAYS AND SELF DRIVING VEHICLES INTRDUCTION: How much is it going to change the world when computers and software get marriage and software is driving cars? That is scary to many people, but it is going to be incredible revolution. For the past hundred years, innovation within the automotive sector has brought major technological advances, leading to safer, cleaner, and more affordable vehicles. But for the most part, since Henry Ford introduced the moving assembly line, the changes have been incremental, evolutionary. Now, in the early decades of the 21st century, the industry appears to be on the cusp of revolutionary change—with potential to dramatically reshape not just the competitive landscape but also the way we interact with vehicles and, indeed, the future design of our roads and cities. The revolution, when it comes, will be engendered by the advent of autonomous or “self-driving” vehicles. And the timing may be sooner than anyone thinks. Even now that military drones have become a familiar topic, the idea of self-driving cars sounds pretty farfetched. But is it still just science fiction? Something that gets batted around in robotics labs and think tanks? Or are self-driving vehicles on the verge of becoming a viable form of personal mobility? Will the market accept them, want them, and pay for them? The answer is a resounding yes: The marketplace will not merely accept self-driving vehicles;...
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...Essay A driverless car, also known as a self-driving car is an autonomous car which can perform the actions of the human being, as if a man were driving a traditional car. We can say that the car is independent of the human as the car only needs to be programmed with the destination. The mechanical part of the vehicle is held by the car its own. Moreover, to function, the car has some specific technology, for example laser, radar, GPS and computer vision. An example of an approved case of self-driving cars can be Google’s. In 2011 the state of Nevada was the first jurisdiction in the United States to pass a law concerning the operation of driverless cars. This law was turned into effect by March 2012 and the Nevada Department of Motor Vehicles gave the first license for a self-driven car in May 2012. This license was given to Google’s car which was in this case a Toyota Prius. Google got involved with this issue as it is trying to develop technology for driverless vehicles. In addition, the project is currently being led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and the co-inventor of Google Street View. To develop this system, Google also had to hire 15 engineers. This topic about self-driving cars involves also other issues such as hardware and software, social and ethical issues and the social impact. As regards hardware and software involved, it integrates Google Maps with various hardware sensors and artificial...
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...similar format showing someone struggling with a task, showing some sort of consequence, and then a text message about drugged driving ending with the line “drive high, get a DUI.” For example one shows a man standing at a grill turning it on and off while nothing happens, while his friends sit around watching him and looking annoyed. It then shows text saying “Grilling high is now legal. Driving to get the propane you forgot isn’t.” The explicit message is not to drive while high. The more implicit message is that there are social consequences for how you might act while high. This message seems stronger and more memorable than the explicit “don’t drive while intoxicated” message. Therefore, the PSAs may have been developed to decrease drugged driving by discouraging less marijuana use in general. There is also information about the extent to which you’re impaired, which people might apply to driving. Audience Features Based on the people shown in the PSAs, the message is aimed at young adults. Almost every person in the videos was white and every main character (ie, the character that was high) was a white male. This will have different effects depending on whether it reflects the demographics of marijuana users in Colorado. Some people will probably be resistant to health messages about marijuana because they take a very polarized view towards the issue and feel strongly that it should be entirely legalized, so they’re motivated to not put much stock in information about risks...
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...While reflecting on particular aspects of life that could benefit from persuasion, I was instantly drawn to the long-standing issue of teenage driving. More specifically, addressing teen’s attitudes on the belief that texting while driving is both normal and socially acceptable. Texting while drive has become a national epidemic, with studies pointing to more than 40% of teens taking part in this high-risk behavior. Although there is no true answer to how this behavior became socially acceptable, it reflects an unaware and inconsiderate attitude of the potential repercussions of these actions. By altering this inherent attitude public safety and teen motor vehicle death rates could be greatly reduced. The overall safety and well being of many of today’s youth could be improved, leading to a more functional and beneficial society. By addressing this issue with teens, I hope to alter their belief in the psychological law of self-exception. This “wont-happen-to-me” belief seems to be highly prevalent in many of today’s youth, reflecting an attitude that does not associate the potential outcomes with their highly irresponsible actions. Although teens may be developmentally predisposed to take part in high-risk behavior, modifying this attitude regarding the social acceptance of texting while driving will yield substantial improvements in safety and well being. Although many have tried to previously address this attitude with today’s youth, few teens have been persuaded through...
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...removing the human element in regards to driving and delegating more of those duties to the computer. Some manufacturers have made it easier to park or stay in the correct lane while some manufacturers are looking into a complete autonomous vehicle (AV). These are completely self-driving cars which the computer system controls every aspect of the drive. AVs have the potential to alter the landscape of driving like it has never been altered before. They have the potential to reduce the number of deadly crashes, provide transportation to elderly and disabled people and provide more capacity on the road. This paper will address the overall safety benefit of these vehicles. The first section will provide details into the technology behind the AV. This technology is the main component of the AV and will provide the safety factors in the system. The technology is currently in some cars and will advance to cover more systems as the AV becomes more accepted. The second section will cover the safety of the vehicle. It will delve into the number of accidents currently happening with human drivers to the tests of AVs. It will also bring up different factors which cause human accidents which are not present in a computer. Finally the third section will cover the health benefits of AVs. Stress is a major cause of most medical conditions. Driving in some instances cause major stress. So if a computer is driving the car then that should lessen the overall...
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...We live in an age of great technological advances. Some advances make our lives more enjoyable, while others reduce our work loads. The most valuable are the inventions that make us safer. The self-driving car is one such advance that can dramatically improve our safety. The ideal product will be a car which can be simply given the destination and then allowed to safely pilot itself there without the need for any further human control. It is widely acknowledged that motor vehicle crashes are a leading preventable cause of death and injury. It is also commonly known that distractions, fatigue, and chemical impairment are the sources of many motor vehicle crashes. Self-driving cars can significantly reduce crashes, and the resulting death and injuries, from those three factors. Radios, billboards, and similar distractions have long diverted drivers’ attentions from the crucial task of focusing on the safe operation of the vehicle. Now technological advances such as cell phones, Wi-Fi, online videos and other similar sources also constantly vie for the attention of drivers. Self-driving cars allow the driver to amuse or busy themselves with whatever other task they need or want to attend to, while the car safely negotiates the journey on its own. Driving a vehicle is a task which is also well-known to be adversely affected by fatigue. As we try to cram more and more into each day, we tend to sacrifice sleep, leading to fatigue. Anyone who has had to stay up for too many hours...
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...Autonomous vehicles could transform the way we move. The work that is done now has the opportunity to drive a transformation in the relationship between humans and machines. However, before we jump into using the technology, we need to evaluate whether we are willing to give up control to our cars and whether it is ethical to release technology that could cause harm to innocent people. Autonomous cars offer many benefits, including removing human error from driving, increasing the mobility of people, and decreasing congestion in roadways. While autonomous cars may eventually be safer than self-driving ones, they will never be able to completely avoid accidents-- and when they fail, it could be catastrophic. In cars that have no fallback option...
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...Google Cars Darrell Jackson Jr. Composition II Cars that can drive themselves are no longer a part of science fiction. Google is currently in the process of changing the world as we know it. Google is working on a project called “driverless cars”. “What is a driverless car” you ask? A driverless car is an autonomous vehicle that can drive itself from one place to another without the assistance from a human driver. The driverless car is a project by Google that enables your car to drive without really driving. Although these cars have yet to hit the roads, they are already being tested by Google and many different car companies. Google has complete over 700,000 driving miles accident free, in which they traveled congested streets and popular intersections. According to predictions driverless cars could be a reality by 2020. Google is still in the beginning stages of making this project official because there is a lot of barriers that have to get through, but confidently state driverless cars will become available in the near future. Google have at least 10 different prototypes that they use as practice cars. Some examples of these cars are the Toyota Prius and the Lexus SL600h. The basic designs of this project consist of a car with a rotating sensor on the top that spins 360 degrees, to create a 3D map of the cars location. A sensor located on the left rear wheel that tracks the car movements and locates it on the map. There is a video camera on the windshield by the rear...
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...Conformity and Self Efficacy Have you ever been at a social gathering and acted in a particular way in order to fit in? This is called conformity; according to professor McAuliff, “it means a change in behaviors or beliefs due to real or imagined group pressure.” Conformity occurs all the time, whether we are aware of it or not. There are three forms of conformity. The first form is compliance, the second form is obedience, and last but certainly not least, the third form is acceptance. This subject matter relates to me because these three types of conformity have happened to me on numerous occasions; each time with a lack of awareness. The first type of conformity is compliance, this being defined as when a person is publicly agreeing with...
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...park outside your office’ because now your car can drive back to the house itself, Or if you want to take a nap while you get to the destination. It’s all easy with the new driver less cars. Driverless cars and other automated vehicles offer major potential benefits and could profoundly change our lives for better. They will make driving easier, allow people to be more productive and offer greater mobility to a wider range of people than ever before. They will also help improve road safety, reduce emissions, and ease congestion. As a result they can provide significant economic, environmental and social benefits, including improving social inclusion. The next thing is the driver can choose whether they want to drive or not. If they select an autonomous mode, they can allow the vehicle to take care of driving while they make use of the journey time in other ways. Strengths Time saving - So the first advantage of driverless cars is they are Multitasking. You can do anything you want Eat, Sleep, Work, Chat with relatives – commute time is no longer down time. An average driver spends the equivalent of six working weeks driving a year (MP Claire Perry, Department for Transport (UK)).In addition they never get tired or distracted could hold the key to substantially improving the road safety. Access to everyone - There are so many people who still do not have license, Disable people and elderly people may be judged unfit to drive. When autonomous will come to...
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