...CGD 318 Week 4 DQ 1 Global Impact of Public Relations Purchase here http://chosecourses.com/CGD%20318/cgd-318-week-4-dq-1-global-impact-of-public-relations Description Product Description Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings. CGD 318 Week 4 DQ 1 Global Impact of Public Relations Purchase here http://chosecourses.com/CGD%20318/cgd-318-week-4-dq-1-global-impact-of-public-relations Description Product Description Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings. CGD 318 Week 4 DQ 1 Global Impact of Public Relations Purchase here http://chosecourses.com/CGD%20318/cgd-318-week-4-dq-1-global-impact-of-public-relations Description Product Description Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on...
Words: 406 - Pages: 2
...HRM/531 08/02/2012 L. Robinson Coca-Cola Company In order for Coca-Cola to continue thriving as a business, we must look at ahead and see trends and forces that shape Coca-Cola for the future and move forward to prepare for what’s coming. Mission Coca-Cola’s mission serves as a standard in which the company looks at their actions and decisions. * To refresh the world * To inspire moments of happiness and excitement * To create value and make a difference Vision The company has a vision that serves as framework for their mission and each area of Coca-Cola by stating what Coca-Cola would need if they want to continue to grow. * People: Be able to inspire people to be the best they can be and be a wonderful place to work. * Portfolio: Taken pleasure in given people their desires and needs by bringing the world quality beverage brands. * Partners: To cultivate a network of customers that work together to create value. * Planet: Making a difference by being an accountable person that helps build and hold up maintainable communities. * Profit: Being careful of responsibilities that maximize long-term returns to shareholders. * Productivity: Be an effective and fast-moving company. The Coca-Cola Company is the world’s biggest beverage company. Coca-Cola has factories in more than 400 countries and markets more than 3,000 beverage products including waters, juices, teas, coffees, and sparkling drinks. Coca-Cola manufactures syrups and beverages...
Words: 1358 - Pages: 6
...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can be...
Words: 5068 - Pages: 21
...Coca-Cola Company A Multinational Enterprise The Coca-Cola Company indeed is an MNE because it operates a headquarters in Atlanta, Georgia with other local operations in nearly 200 countries around the world. Coke succeeded as a multinational because of its understanding and appeal to global commonalities (Rugman, A. M. & Collinson, S., 2006). The firm has implements three principles that are assigned to make it more locally responsive, the three principles are: Coca-Cola's three principles * Principles * Description * Operates on a local scale The company modifies its operations to meet local need and institutes a strategy of "think local, act local". Country-by-country basis: It focuses itself as a pure marketing company and pushing its brands on a regional basis and local basis rather than a worldwide basis. Integrates with local environment: Coke is now working to become a model citizen by reaching out to local communities and getting involved in local activities Background of the Coca-Cola Company A carbonated beverage called Coca-cola or often referred as Coke is the world's largest beverage company and the best-known brand in the world. Coca-Cola Company has operated for 124 years since 1886. Coca-Cola was invented by a pharmacist in Atlanta, John Pemberton and he has become one of the global market leaders in the beverage industry (iloveindia.com). The Coca-Cola Company offers over 400 different brands in more than 200 countries worldwide. Coca-Cola...
Words: 3163 - Pages: 13
...EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can be used interchangeably among several types of beverage productions, which saves Dasani from having the purchase brand new equipment or separate bottle and manufacturing suppliers. Its largest distribution...
Words: 5046 - Pages: 21
...Organizations and firms involved in trading will experience that their marketing decisions are influenced by environmental factors domestically as well as internationally. This environmental paper will therefore, Focus on the Coco-Cola company as an organization whose domestic and global marketing decisions, are affected by environmental factors. In this paper specific areas such as the high level of domestic and global environmental factors that may impact the organization’s marketing decisions and the impact of technology also on the marketing decisions will be addressed. The paper concludes with the final section which will analyze the importance of social responsibility and ethics as related to Coco-Cola’s marketing offerings. A quick check on Coca-Cola’s website on an attractive home page, the slogan Welcome to the World of Coca-Cola greets a visitor. As an organization which has demonstrated its ability and capacity to trade successfully its products on the global market, the company has been able to satisfy its consumers on the domestic market while its global appeal has been soaring, thus making the coca-cola product the clear leader in the beverage industry. Some of the high level domestic and global environmental factors which could possibly impact on Coca-Cola’s marketing decisions are; economic influences, globalization, political climate, regulatory requirements, demographic environment, and direct competition. Some of these factors will be discussed in detail. When analyzing...
Words: 1015 - Pages: 5
...TERM PROJECT MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c. Financial assets. • Market share. • Financial report. • Products. • Methodology 14. Some basic information regarding marketing of coke a. Target market: b. Major segments: c. Factors effecting sales: d. Major competitors: e. Strategies of quality: f. Threats from competitors: g. Targets that would like to attain: h. Expanding target market i. Threats and opportunities for price: j. Strategies of getting goals i.e. “high profits”: k. Marketing strategy: l. Expectations for the coming year: m. How coke determine the yearly budget: 15. Marketing strategies 16. Pest analysis . 3 DEDICATION This report is dedicated to my beloved parents, Who educated me and enabled me to reach at this level. 4 ACKNOWLEDGEMENT We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown person makes our lives easier everyday. We believe...
Words: 9769 - Pages: 40
...technological resources, regulatory rules of the regions they are conducting business in, and the regulatory rules that may have a favorable or unfavorable affect on conducting business in the regions they wish to conduct business. The focus organization is Coca-Cola and how they marketed water and healthy beverages versus carbonated Coca-Cola products. Introduction The Coca-Cola Company has ventured into the water business with the onset of more and more people embracing a healthier lifestyle. This paper will be encompassing the six categories defined in Marketing Management A Strategic Decision Making Approach, which are demographics, sociocultural, economics, technological, regulatory, and natural environments (Mullins & Walker. p. 97). These six categories are relevant because the trends are what the marketing managers must understand to understand what influences the demands of the general market. In many areas, the push for bottled water and healthy beverages is becoming greater around the globe. This trend is forcing carbonated beverage companies, like the Coca-Cola Company (CCC) to bring out new products that catch the attention of health conscience population. Product applications in marketing Since the Coca Cola Company is a global organization their marketing techniques from one demographic area to another. For a matter of fact, the demographics...
Words: 1275 - Pages: 6
...• HISTORY The Coca-Cola created in 1886 in the company's Eagle Drug and Substance in the pharmacy in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. Then, when Atlanta and Fulton County passed a law to ban, Pemberton defended himself creating Coca-Cola, a version without alcohol. First it started to sale at Jacob's Pharmacy, which was sold as a medicine that relieves headaches and nausea, the medicine was popular in the U.S., because in that moment people belief that carbonated water was good for health. Frank Robinson gave the name Coca-Cola, and then the actual logo of the brand was designed. When the drink became famous in 1886 Pemberton was offered to sell the product throughout the United States, of course he accepted the offer he sold the formula and his company in $ 23,300 dollars, and later he opened several containers in the United States. Later, a group of lawyers bought the company and it became an international company. Since there, the company became The Coca-Cola. • MACRO-ENVIRONMENT The Coca-Cola is a macro company, because like most of the companies, follow the policies and regulations that the government established. These kinds of companies contribute to the economic success by giving employs for people in the community, paying taxes to governments and suppliers of goods, services and capital goods and support programs for help. The Coca-Cola system has more than 900 plants in the whole world. The ingredients...
Words: 731 - Pages: 3
...Coca-Cola: International Business Strategy For Globalization Dr. Michael Ba Banutu-Gomez, Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that CocaCola did not effectively utilize all of the strategies in each country. Key Words: Coca-Cola, International Business, Strategy, Globalization, International Marketing, Labor Relations, Distribution, Diversification, Management, Channels, Costs, Gains and Collaboration. INTRODUCTION...
Words: 9970 - Pages: 40
...Susan Bloemke June 14, 2015 Discussion Case: Coca-Cola’s Water Neutrality Initiative 1. The public issue facing Coca-Cola Company was that its stakeholders were upset with Coca-Cola because of the impact of its excessive water use on local communities. “The Center for Science and the Environment also charged that Coca-Cola products contained dangerous levels of pesticide residues.” Local officials were shutting down a local plant in the state of Kerala. “An Indian court issued an order requiring soft-drink makers to list pesticides residues on their labels.” In the United States, a grassroots campaign was established “to convince schools and colleges to boycott Coca-Cola products.” (Lawrence and Weber, p. 43) The performance-expectations gap is “the perceived distance between what a firm wants to do or is doing and what the stakeholder expects.” (Lawrence and Weber, p. 548) Stakeholders expected a large company such as Coca-Cola to be more proactive about being sustainable and protecting the communities that were home to its factories. The performance expectation gap was large because what the communities were expecting from Coca-Cola was much higher than what Coca-Cola was performing. Stakeholders expected: * Coca-Cola plants to be more sustainable in regard to the natural resources it was using in production, and * offer products that were pesticide free. Coca-Cola was: * producing products that were containing pesticides and not disclosing that...
Words: 701 - Pages: 3
...Coca-Cola Environmental Factors Coca-Cola Environmental Factors Influence of Global Economic Interdependence Marketing channels are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. (Kotler, 2012). Coca-Cola operates 900 plants in more than 200 countries around the world. Coca-Cola is a sort of franchised operation with various bottlers in other countries. Although Coca-Cola may have an interest in some of these bottling operations they are usually separate legal businesses. In many cases these businesses operate under a different set of rules and laws. Many depend strictly on the Coca-Cola brand but some produce other items as well. In Zambia, for example, the Zambian Breweries is a subsidiary of SAB Miller. The brewery is the only bottler of Coca-Cola in that country and of course they also bottle beer. In Atlanta, the operation is responsible for taking care of the business portion of the brand and overall marketing, and product development. Effect of Trade Practices and Agreements North American Free Trade Agreement (NAFTA) lays out a plan to reshape the rules of trade among the United States, Canada, and Mexico. (Perreault, 2011). Legislation affecting business around the world has increased steadily over the years. The United States has many laws covering issues such as competition, fair trade practices, environmental protection, product safety, truth in advertising,...
Words: 1308 - Pages: 6
...Diligence Report The Coca-Cola Company AC 600 Professor: John Kocikowski Keller Graduate School of Management 10/30/2011 Table of Contents Industry Overview 3 Corporate Overview 5 Organization and General Corporate Issues 6 Treasury 8 References 14 Executive Summary The diversity at the Coca-Cola Company is evident with their presence in more than 200 counties. They feel that they are empowered within their business structure as well as the communities they serve because of their differences. Their attribute their success to their consistent values. They understand that their future growth is dependent upon their ability to develop a worldwide team that is rich in its diversity of people, cultures and ideas. Knowing that diversity is not limited to the internal structure of an organization, Coca-Cola has used this same approach regarding their suppliers. Through their supplier diversity program they are building relationships with minority and women owned businesses by giving them equal access to procurement opportunities. Coca-Cola plays a major player in its industry, not only in the U.S, but also all over the globe. Coke is single handedly the most popular soft drink anywhere, beating out its competition, Pepsi Co. Overseas, Coke has established its empire from South America to Africa to all of Asia and Europe. Coke is the world's top soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta...
Words: 13320 - Pages: 54
...Coca-Cola and Pepsi are the two greatest competitors amongst the soft drink industry today. They are both legendary brands and have been battling each for many years. I would first like to provide a little history about both companies. Coca-Cola was invented by pharmacist John Stith Pemberton in Columbus, Georgia around 1886 (Coca-Cola Journey, n.d.). The creation of the beverage was in a pharmacy by mixing Coca-Cola with carbonated water. The drink is well-known in over 200 countries with more than 500 brands and serves over 1.7 billion servings each day (Coca-Cola Journey, n.d.). United States is origin for Coca-Cola but its reputation has made it truly universal. Pepsi was first introduced in 1893 by Caleb Bradham at his drugstore in New Bern, North Carolina (Sodamuseum.com, n.d.). Bradham’s later labeled the drink Pepsi-Cola on August 28, 1898 which was named after the digestive enzyme pepsin and kola nuts ingredients used in the formula. Upon completion of this paper, there will be a general idea about Coca-Cola and Pepsi-Cola. First, there will be a discussion on how each corporate culture differs from the other. Second, I will then analyze three ways that each unique culture has benefited by the other’s competition. Finally, I will hypothesize how each would continue to thrive if its current corporate culture would need to change in the near future. Determine how each corporate culture differs from the other: The people’s two favorite soft drinks have always been...
Words: 924 - Pages: 4
...Business Analysis Part III: The Coca-Cola Company Karen Mace MGT 521 June 11, 2012 Elaine Nissley Business Analysis Part III: The Coca-Cola Company The Coca-Cola Company is a successful global food and beverage organization. In 2012, The Coca-Cola Company was ranked 59 by Fortune 500 magazine [ (CNNMoney) ]. This was an increase from the previous ranking of 70. DiversityInc magazines ranked the organization as number 12 on the magazine’s top 50 companies for diversity in 2011 [ (The Coca-Cola Company) ]. The Coca-Cola Company has been the dominant leader in the global soft-drink industry through the 20th century [ (The Coca-Cola Company) ]. The Coca-Cola Company has been influenced by different economic trends, such as lower disposable consumer income and the importance of conservation. In a recession, consumers will often reduce their spending on non-essential items such as carbonated beverages so that their disposable income can be used to cover the essential household expenses. Carbonated beverages have been viewed as non-essential items because they lack any nutritional value. Coca-Cola has positioned the company to sustain this economic trend by offering products focused on a nutritional aspect such as flavored waters and reduced sodium sports drinks. Consumers can validate their spending on these items because they are healthy and “good for them”. Coca-Cola has addressed the importance of conservation by reducing the size of the bottle. The reduction in size...
Words: 2650 - Pages: 11
