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Defining the Project Scope

In: Business and Management

Submitted By poetic024
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Managerial functions include planning aimed at the organizations goals, organization on how to distribute resources and employees according to the plan as well as leading which involves inspiring, motivation and communication with the employees. Controlling involves the evaluation of the results against the goals of an organization. Internal assessments helps in the measurement and management concepts since it provides feedback around the internal business process and the external results aimed at improving the goals set by the business. External assessment aims at looking into the mutual compatibility and availability of different measures in the business (Normann, 1991).

I would convince the upper management about the importance of these assessments because they help in achieving profits and attaining a maximum shareholders’ value. This is the most important measure of the various aspects of management. An internal assessment is very strategic to a company’s plan which is the key tool for the growth of an organization. It mostly helps in improving excellence and profitability as well as its sales and market shares.

The main relationship between the internal and external assessments and the functions of management is that an internal assessment of the business helps in planning so as to achieve the company’s objectives and goals. (Anderson, Gerbing & Hunter, 1987) says that it can realize the potential of the company to maximize profits and increase production through controlling and looking into the compatibility and the relation with the outside market which is very crucial to the company’s healthy thriving.


Anderson, J. C., Gerbing, D. W., & Hunter, J. E. (1987). On the assessment of unidimensional measurement: Internal and external consistency, and overall consistency criteria. Journal of Marketing Research, 432-437.

Normann, R. (1991)....

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