The mobile app market is far greater than most people think. You don't need an iPhone to be able to enjoy the top notch app games on the go. As we can see in this graph, the majority of the market share is owned by android users. Right now the ultimate juggle games are missing all of the android users, which as we can see, are a lot of people. By expanding to the android market, revenues are guaranteed to go up. Many android users update their phones regularly every time an update goes online, but some don't. Making our app available to those who have at least the jelly bean update, will allow us to reach more than 90% of all android users.

The ultímate juggle app is missing all of the android users, with are possible customers.

By expanding to the android market, revenues will increase

Minimizing costs is one of our top goals. We want to do it without damaging customer loyalty, but at the same time we want to see big cut backs in our expenses. The way we plan on cutting the most expenses is by merging all the ultimate juggle apps into one, the original ultimate juggle. This way when a player finishes the first game, the option to buy the next one is already there. It acts as motivation to finish the previous, and it keeps the player playing longer. This will not only increase our revenues since more people will be buying the updated versions, but will cut back a lot of expenses since we won't need a data team for each game, well just need one. We will have two data teams, one for the iOS app market and another one to analyze the android market. This will cut our data expenses in half and will not affect our customers. Another way we can reduce expenses is to outsource for financial and non financial data. This way we can pay a straight fee for the information we need.

Financial data is important for us to be able to see how our sales are doing and what type of investments we need to make. Also, it's important for us to have information about our finances because this way we know about our cash outflows and inflows.